"Jinbao Soup has sold the total value of 1.2 billion in the food store. It has more than 80% of the market share. In fact, there is no need to increase the share. The company needs to make the public to soup What is more enthusiasm and appetite. "How will the company will implement intensive growth strategies? How do the company achieve its goals?
Through the target analysis of Jinbao Tang, the true marketing goal is to reach the following directions:
1. Make overall soup markets (not market share, involving a market income and expanding issues);
2. Increase the number of consumers and use (increasing the number of purchases and purchases in the customer's life cycle);
This goal can be implemented and reached through a market penetration and product development strategy.
Specific implementation of the goal:
1. Potential consumption people who have not yet used the soup:
a) Convince them to use existing products to highlight the advantages and characteristics of existing products;
b) Develop new products for their special requirements and needs;
2. Customers who have already used this product:
a) Show them the benefits of using the soup often;
b) tells them the benefits of adding usage every time you use.
