Since the goal of the strategic plan is to plan and restructuring the company's business and products to achieve target profits and development, we must develop a strategic game plan. Analyze the development strategy process of the following ads of the company with the elements of strategic plans, implementation and control mode.
They are first loved to be in Paris's café, Geneva meeting room and midday tea at the British lawyer office. Kros Townon Pen, now is available in a store. Cros Townon series of products is a passionate reproduction and meeting of classical Cross. You can choose between elegant traditions and perfect modern, each with your forever technical guarantee. Want to see the new Cross. Does Tomson series? Go to the store now!
It is estimated that the development strategy process of the advertisement is as follows:
1. The goal of the strategic plan: requires the goals of the sales and profits of the series, and the possibility of achieving the goal, and making improved marketing fees, etc. ...
2. Current marketing status:
a) The current market growth and the relative quota of this business;
b) The business's sales, price, gross profit and net profit in the past period;
c) the action and conditions of competitors;
d) the situation of distribution channels;
3. Main opportunities / threats, advantages / disadvantages and problems of the program during the planning period;
4. Corporate finance and marketing objectives;
5. Marketing strategy, through the collective (partnership of various departments);
6. In the specific action plan, it is really designed to be available in this advertisement: including the budget, time, content, goals and how to control / supervise;
