As a member of a consulting management company, you have hired by a production office equipment. The company's product species contains 5 strategic business units, displayed on the table below. The investment analysis of the Boston Consulting Company's strategic business units determined the relative market quota of each strategic business unit and analyzed whether the company was operating normally. Narrative Boston Market Growth - The Essence of the Biomorphic Matrix and makes recommendations for the future strategy of the high-level management authorities.
Strategy
Unit
Sales
($ Million)
competitor
number
3 largest companies
Sales ($)
market
growth rate
relatively
Sum
business
Types of
analysis
A
0.5
8
0.7, 0.7, 0.5
15%
0.7
problem
development of
B
1.6
twenty two
1.6, 1.6, 1.0
18%
1
Celebrity
development of
C
1.8
14
1.8, 1.2, 1.0
7%
1.5
Null
maintain
Di
3.2
5
3.2, 0.8, 0.7
4%
4
Null
maintain
E
0.5
10
2.5, 1.8, 1.7
4%
0.2
Dog
give up
According to the data analysis of the above table, the company has two Jinniu business and a star business, and another problem and dog class business. From the proportion, its business portfolio should be relatively normal, in its focus of gold cattle business D Absolute market dominant advantage, and if it can develop in the B business, it is necessary to become a Taurus business, it can be said that the operation of the company is still very good.
The Boston Market Growth - The essence of the quota matrix is to help companies make analysis through the position of the overall market growth rate and the business of the company, to determine if the business portfolio is healthy, and according to the actual situation for each business unit Determine strategic objectives and support (or development, or maintenance, or harvesting or giving up).
