In the past few years, the local community has managed community universities, and they are responsible for adult education programs, but their income is only expense. Recently, the positive tax citizen voted, the Council decided to increase the number of night school enrollment, or canceled this whole plan. Please design a mission for the community university and develop 10 goals to expand the number of enrollment.
Community University Mission:
The goal of the XX Community University is to provide the best education services they need for adults in the community; of course, in order to develop the overall development of the XX school, we need to get enough homepiece and win appropriate profits.
Several marketing objectives to expand the number of enrollment:
1. Target Market: There are potential students near the community;
2. Positioning: With large demand, popular professionalism and courses, providing flexible ways (night school);
3. Price: Maintain average;
4. Service: Through consultation, dress, attitude, knowledge, etc. to meet the requirements of scholars;
5. Advertising: Develop advertising activities, highlighting night school enrollment, quality and popular courses;
6. Promotion: Properly carry out some promotions, such as free consultation, registration gifts, etc. ...
7. Course research and development: strive to develop and improve courses to meet the needs of scholars;
8. Research: collect information, understand the needs of scholars, and the degree of satisfaction with the course, etc. ...
