You are just hired by a small company in Minnesota, which specializes in soap and other products. You are a newbie work, and want to show you the training in your boss. You know that the boss believes that the boss believes that the formal plan is a low efficiency approach to the small company. He believes that an informal plan is the most suitable for companies like this. You decide to change his view. Write a memorandum that clarifies why the formal plan can be used by the small company.
First we should come and see the marketing plan as one of the most important outputs in the marketing process includes those aspects:
1. Execute summary and essentials (that is, summary of the main goals and suggestions of this program);
2. Current marketing status (on the background analysis of current market, products, competition, distribution and macro environments);
3. SWOT analysis (analysts the main opportunities / threats, advantages / disadvantages and issues of the company);
4. Specific goals (including financial objectives and marketing objectives to be achieved);
5. Specific marketing strategy (including the specific content of the target market, market positioning, product line, price, distribution channel, sales team, service, advertising, promotion, research and development and market research);
6. Action Plan (specifically detailed details of each element in the marketing strategy, what do you do? Who will do? How much cost?);
7. The expected profit and loss table (the basis of procurement, production, manpower and marketing activities);
8. Control and supervision (to review results on a month or season)
Next, we can see that they are also required in the above marketing plan. Whether companies are big; if they use an informal plan, then the company's behavior is a step, completely With the experience of luck and individual, there is no careful analysis and thinking, it must eventually lead to failure!
