At the international, Microsoft seeks to acquire Google's unregistered, Yahoo to acquire Overture; HC release a new generation of engines, Google quietly entered China, Sohu and Sina seek further acquisition. The search engine is no longer a technology-driven subsidiary network service. It has become a big capital and one battlefield.
"From now on, we will no longer follow, we have to make a leader." After more than four months of retaining development, Hui Cong CTO Chen Pei has never had today's comfort, with its so-called three-generation search engine release , HC will once again become a media, mutin, mutan, u, hulk, sword, hunger, ≡, 庠 と 丫 丫 谑 郧 郧 ⑷ 碓谀 碓谀 笫 笫 篏 篏 郧 郧 篏 郧 笫 笫 谑 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 谑 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫 笫I immediately announced that I have entered the search market in my own research, Yahoo also proves that I will search for Overture and InkTomi, everything seems to confirm that the search engine is no longer the era of the previous Internet technology, and It is the wilderness of the online big names.
In the domestic market, as HC released a new generation of engines, Google entered the Chinese market, Sohu and Sina and other portals began to further acquire action, and today's search market is already a favorite, wolf smoke. In this regard, an expert is so evaluated: "The director of each family is different, but in order to search the market, the technology is the first driving power, the second driver should be capital, only two of the two, can stand firm."
Technical experts?
"Search Engine Dispute is also a large extent, but the establishment of the brand is not invested by a large advertising. Many people may not know that the world's brand value ranked first is neither Coca-Cola. It is not Apple and IBM, but google, but also interesting, Google has not put a penny in the brand's publicity. It relies on technology and efficient search to make netizens have caused great dependence. To some extent, technology is the foundation of search engines. "For this, Chen Pei did not experience.
The third generation search engine issued by HC, Chen Pei defines it as an intelligent search engine, and defines Yahoo and Google as the first generation and the second generation search engine, according to it, relative to the first two generations, The three generations of Chinese search pay more attention to intelligent and user use personalization, which uses artificial intelligence technology such as Chinese automatic classification, automatic clustering, and uses Chinese content analysis technology, as well as regional intelligent identification technology to enhance search engine query. ability.
"Simply said, for example, the users of Hangzhou should buy books, and find a variety of bookstores through ordinary search, but how can I quickly find Hangzhou bookstore? According to this search engine design, you can directly check Hangzhou area. All of the clicks were all the bookstores of Hangzhou; if you want to check the entire Zhejiang, you can still find the bookstore in Zhejiang. "Chen introduced the reporter.
For this new Sina market, Ms. Liu is quite approved. "We choose HC as a partner mainly, in fact, the page coverage and Baidu of HC's search engine search is not high, but it is realized in China. And industry search is still very important, because online information is like smoke sea, although the amount is large, but the real useful thing is often only one or two hundred, people are very difficult to turn too far. "This may be Sina choice bless than Baidu. The most important reason.
However, although Said, Sina did not note on a HC family, Sina is only limited to the search for news. For technical requirements, the highest and most complex web search, Sina selection is Google. It is understood that Sina is quite flexible for search engines. At present, the agreement has been signed with HC, you can always use HC's search engine to prepare for from time to time.
And the Sina attitude is that on August 15th, Sohu officially adopted the web page and MP3 search technology of HC international software. The reporter saw all Power By Huicong (HC Technical Support) on Sohu's webpage. Sohu and HC international software cooperation can be described as a night, but both sides maintain low-key. Since Sina and Sohu's unique position in the portal, some people believe that this is also a change in the market that has occurred in the market, and the low-key entering the domestic market. Since then, the domestic search market has formed a situation in Google, HC, and Baidu. Alliance is essential
"A good company must have a very good philosophical thinking, not just skills and knowledge." Chen Pei believes that a big enough popularity and browse will urge search technology providers to compete for search service, limited to domestic Business environment, manufacturers cannot completely direct direct sales as Google, but relied on the agent team. The second drop in the search market will be on the channel, only through the way of searching the alliance, can unite the heavyweight website to win. It turns out that Chen Pei creates a brand in the way of alliance, it is definitely a trick.
In September 2002, many news websites such as HC and China Network have launched China Search Alliance; in March 2003, China Search Alliance officially launched search rankings, forming a huge cross-platform, cross-regional, cross-industry network promotion Platform; In April 2003, China Search Alliance and China's largest portal Sina.com set a strategic partner to jointly launch the "Alliance Promotion" service.
An industry disclosed that HC is very fast, and a large part of the reason is attributed to China. China Net is one of the alliance's sponsor, which is supported by the Central Government Information Office. When searching in alliances, it is mainly composed of some official websites, which is mainly due to the official background of China. But later the search for alliances gradually form a scale and moment, so many companies joined it, and several major portals have also used their search engine technology. The greatest advantage of the joining and cooperative relationship between many websites is to make HC search in a short period of time, because many of these websites are also a news media, and they are largely acting as the role of communicators. Secondly, many websites join make the website advertising power to increase, because in an advertisement, you can get the effect of Chinese media exposure, this is the dream of many companies. Furthermore, many sites belonging to local websites because of the affiliate websites, which are more influential, thus facilitating the development of the local market. It is understood that although HC's member is free or charges a small fee for members, it can be obtained on the distribution of advertising revenue.
Profit
Overall, the search market can be divided into two major profit methods: bidding rankings and fixed-price rankings; search technology provides business. The former is facing the enterprise, the market is fast expanded, which belongs to the Central Plains of the search market. The latter is facing the portal, the profit prospect is limited, and it is the edge of the search market.
Under the pressure of profit, domestic search engine companies have turned to corporate markets to find real profit points. Search engine providers including HC, Baidu, Sina, Sohu, etc. are now optimistic about this market. But not every company can easily obtain profits from it.
At this point, Baidu is done quite good. Previously, the industry deliberate Sina and Baidu cooperation "unpleasant", but some people think that its real reason is because Baidu's business main - bidding ranking. This service demonstrates its broad development space through its own performance in the market. According to Baidu's market development data, this year's income growth has far exceeded 20%, data shows that Baidu revenue is the sum of the last quarter, the growth rate is nearly 300% year-on-year, this is the main Profit model. It is because Baidu's progress is progressing smoothly, causing Baidu to gradually tilting this aspect. However, everything is favorable, and the bidding ranking is smooth, and it brings to the user's inconvenience. It can be found using Baidu search. The previous one is almost all advertisements. This is no practical value for users, which will be large. The degree reduces the user's loyalty. For this point, Chen Pei said how to get the loyalty and commercial value at the same time, depending on a "degree" grasp. At present, HC's advertisements will be mainly put on the website search, and HC will not charge the fees for web searches. It is reported that HC search currently more than 95% of the income is from search rankings, and 100% growth is achieved annually, and profits have been achieved. Teng Junping, the Manager of Huicong Scary, said that although HC's sales are mainly focused on search rankings, the future page advertisement will also consider the focus of profit points. At this point, Sina and Sohu have been pretty good.
In addition, Huicong has a rich experience for the collection of information and business in various industries for many years. This is very important for industry search, and some advertisers value this. Domestic first generation search engine provides general manager of Yibao Beixin Company to apply, "In the enterprise market, some of the advantages of online search engine technology often do not work, and even become incomplete, not allowed, check Stable search technology. Search for success, a major challenge is closely combined with content management, and become a core engine in the content management value chain with content management.
Is the big acquisition era?
According to CNNIC's latest statistical report data, as of June 30, 2003, the number of netizens in my country has reached 68 million, and 70% of them have nearly 50 million netizens often use search engines. Search services have created $ 2 billion in the United States every year. At present, my country's search market is still 4-600 million yuan, but with the current development speed, it is estimated that the search engine market can grow within three years. Direction of 2 billion yuan. Undoubtedly, the search market shows people a fertile land.
It is because there is a huge market, and the princes have been killed. The reporter learned from Sohu and the New Wave, Sohu and Sina have recently increased its investment in search, and hopes to cultivate the search into the next profit growth point. It is understood that Sohu has recently recruited search engine developers in the near future, and invests more than 10 million. Obviously, although the portal is a partner of HC, Baidu and other professional search engines, in some ways use their search engines, it is obviously no longer satisfied with the role of users, they hope to enter the leadership of the leaders.
What makes many netizens who often use search engines such as Baidu and Google is that September 17th China Social Sciences "China's 12-city Internet use status and influence investigation report" shows that the most common search engine for domestic netizens It is Sohu search. After study, the reporter learned that this survey included a search through the category. "This may be caused by habits. When people don't know how they are looking for a specific business, they often need to pass the class 1 The layers are looking for, and this is the natural advantage of the portal, and Wang Jianjun, Vice President of Sohu.
Although this, it still reflects the special advantages owned by the portal from one side. Wang Jianjun even asked the reporter: "I want to ask you a question, are you now set to your home page like Sohu, or set the so-called special search engine such as Google as your home? You usually set the portal For your homepage, because the portal can give you a lot of people who are interested in content. I believe that when you use the search engine inquiry information, in order to be convenient, you will definitely go from us to the water building first-winning ", first With the portal search engine, of course, this is based on the gate search engine on the basis of the quality search engine. "Obviously, the king's search for the portal is infinite. It is reported that the search rankings of Sina and Sohu and corresponding advertising income have accounted for about 10% of their respective revenues, but it is clear that they no longer meet this ratio. Because each has issued a large number of bonds in the Nasdaq market, heavy gold has naturally triggered people's association. "Although we develop their own search engines, the search engine for the acquisition of related majors is naturally considering, you can see that we will have a big move in the search market." Wang Jianjun looked very confident. It is reported that there are currently two mature search engines in the market, only two of HC and Baidu, including HC software, HC Group, and Baidu are registered overseas, supported by US venture capital, such as Draper Fisher Jurvetson. Venture Corporation of International Data Group (International DataSgroupsince) is also a HC's investor.
However, Chen Pei said that it is not worried: "As a rapidly developed enterprise, we may acquire others, or may be acquired, we have an open attitude, we also negotiate this and some companies. No matter which situation happens, we will follow the law of the market. After all, this era is the era of capital talking. "
