Define every term below, and then raise a company, the company has used these concepts for gaining competition:
the term
definition
Corporate case
Value Chain
Refers to a collection of a series of value creation activities in design, production, sales, distribution, and production assistance processes. Enterprises should survive and develop, and we must create wealth for the shareholders and other stakeholders of the enterprise. We can create the process of creating the value of the company into a series of raw materials procurement, design production, marketing, science and technology development, human resource management, etc. Also interconnected economic activity, or "value-added activities", the sum of the sum of the company constitutes the value chain of the company (we can think of it as a process of enterprises).
One of the biggest advantages of Wal.mart is its high efficiency that the arrangement of goods from the supplier is sent to the stores. When Wal.mart stores sell goods, sales information not only flows to Wal.mart headquarters, but also flows to suppliers, which are almost taken from their products from the shelves, and they will send their supplemental goods. Value
A system that creates and delivers value for customers by suppliers, corporate value chains, distributors or agents. Competition between enterprises not only depends on the context of simple market competition, but the competition of marketing networks (system or value chains).
Li Wei. Strauss' s case. Sils is an important retailer of Li Wei, and Li Wei can learn the size and model of costumes sold through Sriz and other stores every night. Li Wei's approved goods by electronic information system I want to order the second day of the goods. Milken wants DuPont to order needed fibers. In this way, members on the supply chain use the most recent sales information to produce the products you want to sell.
Relationship Marketing
The process of regarding marketing activities is an interactive role in companies, suppliers, distributors, competitors, government agencies, and other public, and their core is the establishment and development of good relationships with these public. The market structure of relational marketing includes external customer markets, supplier markets, internal markets, competitors markets, distributor markets, influences, recruitment markets, etc., which greatly expands the meaning and scope of traditional marketing.
Nintendo Club absorbs 2 million members, the annual fee is 16 cents, can get a month "Nintendo Power" magazine, can be read or reviewing the game, win a prize, the club also set up a "game consultant" hotline, accept Various consultations. Market drive quality
By analyzing the quality level of the use of the target market, the characteristics and quality of the products or services that can be satisfied under certain resource levels are limited. Roberts: Master of household commodity production, marketing masters. Customer Satisfaction
The customer's perceived effect (or result) is compared to his expectation value, the feeling of pleasure or disappointment. Dell is the first company that supports technical support to manufacturing companies, which transmits satisfactory service and support to customers. It believes that "customers must master quality technology and feel happy, not just satisfied."
