The success or failure of this company's product promotion will play a crucial role in the development of the company. "details make a difference". After the "Apollo Month Plan" successfully, two basic experiences were summarized. First, I didn't eat with my peers. I learned to seek breakthrough in other fields; the other is that everything is going to be fine, that is, the details are important. I think this is not over, a big strategy, and a big thinking, the details determine success or failure.
Although it is said that failure is a successful mother, we can't afford to fail. In order to ensure that the product promotion will be unloraity, it is recommended to use this product promotion as a project to operate, through scientific management, effective division of labor, ensure that there is no missing detail to improve the success of the project.
It is recommended to establish a meeting to prepare for the project group, and designate the project manager, coordinate, control the entire process of preparatory processes, and manage the possible risks.
I hope that can fully absorb the collective wisdom in the project preparatory process, and the group of groups, the following is the project outline I have drafted, and the brick is pushed.
1. Conference preparation plan
1.1. Determine the date, place, way
1.2. Determine the meeting budget
1.3. Drake important guest list, news media, inviting business list
1.4. Established meeting preparation project group
1.5. Determine the project manager
1.6. Start the project, formulate project plan
1.7. Review project plan
1.8. Clearly prepare for division of labor
2. Preparation before the meeting
2.1. Site booking
2.2. Determine the conference process
2.3. Invite important leaders, news media, and key companies
2.4. Publish information (web, emails, faxes, news media, etc., can receive corporate directory through government agencies, entrepreneurship associations), so that more companies can participate
2.5. Determine the host, the main lecturer, the reserve master, the reception staff
2.6. The host prepares a speech, training explanatory staff, explaining staff exercises, unified words (especially for the prices of customers, should have a consistent answer)
2.7. Corporate CI Design: Corporate Participants of the clothing, badge (our current badge is a bit rough), business card, product propaganda information, propaganda film, gift (can consider printing product information)
2.8. Building a product demonstration environment, strengthen test
2.9. Prepare the trial account to customers, provide a soft phone for customer download trial
3. Prepare before the meeting
3.1. Venue layout: guide card, propaganda slogan, leadership seat arrangement, guest sign into book, toilet logo
3.2. Preparation of demonstration equipment, software, network environment
3.3. Slides, projector, camera, digital camera, printer
3.4. Buy drinks, gifts
3.5. Print conference process
3.6. Confirm that important guests, news media, key companies can participate in time
3.7. Check every detail
4. Meeting the day process
4.1. The relevant personnel of the company have been in place early and check the environment 4.2. Guest signing, seating
4.3. The host caused the opening, introducing guests, announced that the promotion will begin
4.4. Leaders
4.5. product description
4.6. Product Demo
4.7. Solution customer questions
4.8. Record customer problems, demand, feedback
4.9. The meeting ended, sent away from customers
4.10. Squiring venues, equipment, etc.
5. End of the meeting project
5.1. Project summary of the preparatory group of the meeting project
5
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2
. Reply to key customers to promote their purchase of products
Risk Management
1. Weather: Seeing the weather forecast. If the rain is raining, it is prepared for an umbrella for the guests. If the conference gift is a umbrella with product advertising, you have two.
2. Product failure: Strengthen testing and prepare two sets of demo environments. The weak link can be considered by the demo.
3. The main lecturer: There must be a backup master, in case the world, the people who have a cold are not good, they can be replaced.
4. Important leaders have failed: early appointment so that they can arrange the schedule and confirm the day before the meeting.
5. . . . . . .
