HP has won a reputation due to high quality personal computers and electronic products, but when customers have problems with HP products, its reputation begins to take a downhill. Even many problems have been resolved, potential business customers will still look forward to other competitors to meet their needs of their computer.
In order to actively pursue the growth of the market, HP produced an advertisement. But it has made some changes in the company's business before advertising. In production operation, what changes may HP likely to do, why?
First, it should be solved is the quality problem of its product, this is a key factor that caused customers' dissatisfaction. In the production process, comprehensive quality management should be introduced.
The so-called comprehensive quality management is an extensive organized management of all production processes, products and services to continuously improve quality work.
HP may make the following improvements during production operations:
1. With customers' needs of quality standards and direction, the customer's perception is ended; that is, let customers participate in the research and development and production of the computer, suggestion;
2. Not only in the production process, but also reflects quality in every link in value chain activities;
3. The company's employees should understand the impact of their position on product quality and should be responsible;
4. Accurately locate the product quality standards (a applicable quality range to meet the requirements of customers' target market customers, rather than a high quality);
5. Have a constant quality improvement;
6. The overall breakthrough of quality improvement;
7. Control costs and quality requirements for partners (such as service agents, suppliers, vendors, channel members);
Corporate culture includes many invisible awareness, such as management style, employee training, paying attention to customer, etc., but the most core competitiveness is the comprehensive quality awareness. In the early days, it is known for Total Quality Control, and HP is promoted in the employee, ie only quality control, but a comprehensive quality management system, which makes HP all clear employees. It is convinced that one of themselves is "system", to contribute to safeguard the company's brand, the core competitiveness of the company.
HP believes that it is not only necessary for product quality, but also through a series of quality assurance systems throughout the product life cycle, this system is: in the product During the design period, whether the accessories provided by the parts supplier have strict quality requirements; whether the quality control procedure before the product is strict; whether the after-sales service system after the product is listed, it is perfect, and improved; in the product, the product has changed When you have a complete, effective solution and procedure for all situations where possible problems. Further, in the process of performing the above key elements, it is essential to make the necessary improvements to the quality assurance system to utilize the accumulated experience.
In the face of the large number of products in the original HP and Kangbia, they must be re-integrated into a new, effective system is not easy. However, in the combined time, HP basically completed the integration with extremely confident attitude, and launched a commercial desktop COMPAQ EVO D510 / D310 / D320 series of commercial desktops. For business users, the quality of the product is very important. HP is also very paying attention to the details of the quality design and quality management of the product, is precisely because of this, "HP produced" is a sign of many users. In the design of product quality, HP has achieved the purpose of improving product quality through a technique called DFR. HP's R & D engineers are trained into product availability audits, and implement those, electronic and thermal experts. The design policy established. HP designs an active, clear, quantitative availability target for each new product. Each design team uses an experimental way to predict the failure rate that may occur within the life cycle of a product. Similarly, HP also has a complete management process to choose developers and part vendors, and maintain good partnerships with them, they are all parts vendors in line with industry standards. During the manufacturing process of components, suppliers must ensure that their products are tested by 100%. According to HP's rules, the results of the test must be regularly advertised to HP, and they are tracked by specialized engineers to collect them from various manufacturing. The result of the test parts. At least every 6 months, HP's management will re-view the supplier's management, including product quality. In addition, in HP, quality test is part of the design process, if a component in the design is required, then supplier or ODM partners must be specially tested by this product. Components must also pass through high pressure tests in various extreme environments, such as 22 different test items such as temperature, humidity, vibration, and swing. Once the components are authenticated, they will be integrated into a new system, and more tests ensure the stability and compatibility of the entire system. The main purpose of doing this is to find potential problems as much as possible in the test. Instead, these problems appear in the user site. For example, using some "high voltage" programs to monitor the normal performance of the operating environment and the effects between components, including memory, processors, videos, large-capacity storage devices, I / O, etc., then complete In the test under "Shake and Bake", any problem occurs and correct.
Under the guarantee of HP's above-mentioned advantages, the combined HP integrates key technologies in various fields, which greatly enhances technology research and development strength, and accelerates the pace of technological progress and technology transformation. In the series of products under the "Compaq Evo" brand, the innovation of the original Kangbai products is maintained, and it reflects the maturity of the original HP products, and adhering to the total stability, management, safety, maintenance, etc. of the two companies. Advantage. In addition, it is attractive that Compaq EVO new series can enjoy three years of "HP Gold Service", free of worrying from the user, becoming a good partner for the new era PC. Finally, it will appear in front of the public with a new image of "HP products".
- From China Computer News
