Adviews Advertising Browse
Online advertising is downloaded by the user, usually measures for a period of time.
Banner web image advertising
Image files established in formats such as GIF, JPG, are located in the web, mostly used to express advertisements, while also use languages such as interactivity, use ShockWave and other plug-in tools to enhance expression.
Click THROUGHS
Online advertising is opened by the user, and the number of times browsing.
Click-THROUGH RATE Point Rate
Online advertising is in the number of times and the number of downloaded times. (Click / Advertising Browse)
Cost per action per action cost
The advertiser is to avoid advertising cost risks. Only after advertising is sold by sales, the advertising site is higher than the general advertising price.
Cost Per thousand Impressions, referred to as CPM Qian impression fees
Online ad generates costs per 1000 advertising impression (display).
Hit click
Extract the number of information points from a web page. Each icon on the web page, the link point generates HIT, so an access to a web page is accessed due to the number of icons contained, and the browser settings can be generated multiple hits. Therefore, how many hits are used for a period of time to compare the website access (click) traffic is inaccurate.
Impression impression
The same as Page View. Every display of the web page required by the user is an impression.
Log File Visitor Traffic Statistics
The file generated by the server records all users access information.
Unique users separate users
Refers to the number of all different users of a certain site within a unit time. Generally, the client confirmed, therefore, different visits from one server are considered a separate user.
User sessions visitors
A single user accesses a whole process of a site, that is, called a USER Session; the sum of all User sessions in a certain period of time is called visitor.
Visit Access
The user clicks to enter a website and then the series of clicks. Since network data is transmitted in a "packet" instead of continuous connection. When the user does not click on the required data again when the system specified, the next click will be considered another visit.
