my country's GPS Vehicle System Application Prospect 2002-9-17 China Third Party Logistics Network
Track and navigation
GPS is a successful example of modern high-tech to realize military and civilian, and gradually evolve into a worldwide high-tech industry. From the statistics and forecasts of the GPS global market, the most red fire in the current GPS application market is vehicle navigation, consumer products and tracking monitoring, especially in the share of vehicle navigation. Taking 2000 as an example, the output value of the vehicle navigation product is $ 2.9 billion, accounting for 35% of GPS. At the end of 1999, Japan has more than 5 million vehicles with navigation systems. In 2000, Japan's car GPS navigator has reached 2 million sets, with an annual growth rate of 33.3%. In North America and Europe, the sales volume of car navigats has reached or more than 1 million sets in 2000, and it has grown in a year in recent years.
GPS vehicle application systems are generally divided into two categories: vehicle tracking system and vehicle navigation system.
1. GPS vehicle tracking system
The application of my country's GPS vehicle tracking (positioning monitoring) system has begun in the early 1990s, and has passed the slow development path. During the period from 1994 to 1995, hundreds of companies seized the GPS vehicle tracking system market, including companies that were universal economy, but the truly success is not much. The reason is nothing more than two: First, the market has not yet formed, the needs of users are not urgent; the second is that the technical pathway is not perfect, and most of the products are just out of the laboratory, and the degree of commercialization is not reached. Therefore, the product does not produce, can't become scale, causing the vast majority of companies, many companies have to withdraw from this industry. It is estimated that the total investment in this period is 30 million to 40 million yuan, with approximately 300 cars, but actually put into operation and persistence.
From 1996 to 1997, the GPS vehicle tracking system market rectified, consolidated, enriched, and improved. While transformation of the original bad system, the new system has appeared, and there are multiple cluster systems with a certain level. During this period, 30 to 40 cities completed financial vehicles and public security vehicle tracking systems, with a total of approximately 3,000 units, costing nearly 100 million yuan.
From 1998 to 2000, my country's GPS vehicle tracking system market has developed rapid growth, and the market has matured, and technology has great improvement and development. At the same time, the communication network as a system card neck problem has found a new outlet because of the short message service of GSM public network, but there are not many industrial products, and some companies that are eager to ask even less mature products. To the market, there has been a negative impact on the market. At the same time, the original general network and cluster network have become more mature after many years of experience, and the system is increasingly mature and has achieved good results. Broad through a few years, only dozens of cars or hundreds of cars or hundreds of vehicles have been accommodated in the past few years. The size of the car has reached the size of thousands or even thousands. By the end of 2000, nearly 300 vehicle tracking networks acted in the country, and the net vehicles were 50,000 to 60,000.
After years of development and cultivation, my country's GPS vehicle tracking system market has entered the scale of development, especially since 2000, the publicity wave of Beijing taxi dispatching system and the hotspot of long-distance transport vehicles pushed GPS vehicles. Tracking the boom of the system market, several large companies have the initiative of this industry, and the launch of more mature products, it has played the role of promoting the role. At the same time, the market demand is quite obvious. Once the bus and taxi projects in each city began to start, especially the implementation of long-distance transportation vehicle applications, it is possible to show the momentum of explosive growth. Taking long-distance transportation as an example, my country has a 4.3 million freight cart and 1.7 million passenger traffic vehicles, which have huge potential. Especially since last year, my country's transportation market has continued to heat up, and all logistics systems have shown a significant demand for GPS vehicle monitoring management systems.
In the future, if the relevant departments and the company can closely cooperate, promote the orderly development of the GPS vehicle tracking system market, expand GPS from special vehicle applications to private vehicles and public vehicles, especially long-distance transport vehicles, then reach annual per year in the next few years The amount of 120,000 units, the daily correlation value reached 700 million to 1 billion yuan, it is entirely possible. 2. GPS vehicle navigation system
From my country, the GPS vehicle navigation system is not as mature than the vehicle tracking system, and its development is still in the initial stage. my country's earliest vehicle navigation system is a simple machine launched in Yika Company in 1998, a total of 300 sets. After that, Jing Huida has also done a notebook, but does not form a batch. In recent years, four-dimensional company, Datong Company and Anshan CITIC, South Big Good Neighbor, Xi'an Dongqiang, Shanghai Guide and Sanji and other companies have made a lot of work through independent development, or to cooperate with domestic and foreign companies. A certain results and progress have not met the extent of comprehensive industrialization and mass production.
At present, several domestic automotive manufacturers have a plan for the standard configuration of the GPS navigation system as a standard configuration of a luxury sedan or ordinary sedan. After it is officially launched, there will be tens of thousands of sets of demand each year. From the perspective of development trends, it may exceed 100,000 sets after 3 years, and the accumulated amount will reach 500,000 sets during the "10th Five-Year Plan" period, and there will be a high-speed development period, and the annual growth rate will rise.
Based on predictions, the GPS application can indeed form an industry, and the share of the vehicle application product is close to 50%, it is worthwhile to struggle for relevant companies. At the same time, prediction shows that the output of OEM receiving boards will reach 1.5 million pieces in 2006, and large part of them will be used in vehicle application systems and communication machine combination systems.
It is worth pointing out that China is an application big country, but it is not an application of strong country, because all GPS chips and OEM receiver boards are almost rely on imports, and we have not developed very similar, horizontal High people and system. On the GPS vehicle tracking system, my country's application range and scale is in the international state of the pioneer, but from the system's technical level and product quality and maturity, we are still in development, only for general levels .
Problem and outgoing
The main problems and lessons of my country's GPS vehicle tracking system, the main problems and lessons are mainly concentrated in the following eight points:
1. The competent department is not clear, the policy support is not enough - it should be fundamentally strengthened
The GPS application range is particularly wide, and there are many industries involved, but lack of clear competent authorities, there is no strong leadership management, and there is also a global comprehensive policy support, just spontaneous applications, free development. In fact, GPS application is a modern high-tech of leaders at all levels of my country, but almost all stayed in conveying reports, but not falling to practice, there is no main grasp, there is no overall planning and supporting Policy measures. This phenomenon should fundamentally change, and should be managed by the integrated department and the industrial sector, formulating corresponding regulations and standards, and supporting policies and funds.
2. It is quite a long period of time to negotiate the intervention of large companies and large companies - the industry needs leadership
In the mid-1990s, the GPS vehicle application system, especially vehicle monitoring system is only some small and medium-sized companies that are not strong, and the product design planning, research and development of small workshop forms. Manufacturing, system integration, construction service, long production cycle, poor product quality, low total load, so many companies regret to withdraw this industry. In the past two years, a group of large companies began to get involved in this area, and the original situation is expected to change.
3. There are some problems in technology, and the mature products are late - the development of some of the process GPS vehicle applications have always plagued people. In the vehicle tracking system, communication issues have always been a limited bottleneck, conventional network and cluster network frequency resources, plus some blind spots in design ideas, and cannot put large quantities and large-scale systems to operate. The short message method using the GSM public network is clearly a good way out, but the single-player mode itself is insufficient, or some local short message service issues, so that the phenomenon of congestion has repeatedly emerged, causing people to doubt about this communication means. In the vehicle navigation system, electronic maps are now a bottleneck problem that has not been resolved, which may require a comprehensive solution to a comprehensive solution.
4. There is a film in the market operation, the development of hot spots is not enough - the market needs to be divided
Quite many companies have nothing to know, decision makers do not fully, systematically investigate, often can't grasp the real selling points. Different series of products should be developed according to different actual needs and applications. In terms of vehicle tracking system, at least three major applications should be divided into three major applications: anti-theft alarm (including emergency rescue and medical assistance), dispatching command, fleet management (logistics transport), but not only the desk is different, the center software should also have different Application section.
It should be noted that the market needs a wide variety of vehicle monitoring products, and it should be created to create their own characteristics, form a series, divided into grades, create brands, and build industries.
5. Standardization and scale problems have not been resolved in the process - the transfer has appeared
Due to the leadership of the government, there is no competent organization to organize organizations, and the GPS industrialization project cannot be planned, lacking a comprehensive long-term intend. At present, the vehicle navigation electronic map industry standard and national standards are being developed by the China Global Positioning System Technology Application Association, and some relevant standards for GPS and GLONASS for my country are also headed by the Ministry of Information Industry Electronic 笫 Four Research Institutes.
6. Price factor restricting industrial development - finding the road from cost and circulation
The shipping machine and handheld are sold well because the price is continuously lowered, and the user group is constantly growing. The vehicle tracking system has been selling, although it is also declining, but has not reached the psychological endless line of people. It is predicted that the mainframe has dropped to 3,000 yuan or less. The manufacturing cost should be reduced, reduce the circulation link, and achieve scale production, and strictly suppress measures for "disorder competition" and "unfair competition".
7. Insufficient understanding of the high-tech and system engineering characteristics of the project - should learn again
The vehicle tracking system is a comprehensive engineering system that involves communication, navigation, GIS, automatic control, computer and system integration and software system, as well as telecommunications, transportation, public security, insurance and other departments. In this regard, many companies do not have enough ideological understanding and adequate technical preparation, eager to seek, and the desire speed is not reached. The best way to solve the problem is to implement the vehicle monitoring system industry access system, avoid companies that have no strength or not enough ideas, and make the market to develop orderly.
8. There are too many administrative interventions and have made a lot of "short-lived" projects - walking the market economy
In the early days of the development of the GPS vehicle monitoring system, some systems are established under administrative intervention, but most of the life expectancy is not long. Only the market economy can maintain the long-term and stability of the market.
Large joints and industrialization
Currently, the market is calling over hard products and credible companies and social services. This is the key to the development of the current GPS vehicle application market. my country's GPS industry and its vehicle application system now the only way out is to get rid of small-scale small and full working models, and each company achieves the correct market positioning, dividing labor collaboration, finding research and development, manufacturing, system integration, and information services. In this industrial chain, the role you can play, play your own expertise, promote the industry's big joint, promote intensive production, and take the road of industrialization.
● The competent department should strengthen the management and leadership of the industry, and introduce industry policies for admire support and strong support, accelerate the standardized management of the industry, implement the admission and license system, and enter the establishment and gradually improve the standard system of the product, actively Sustain the development of its industrialization. ● The GPS vehicle application system is huge system engineering and social engineering. Its performance and role is to play all aspects of society. They need big unity, big union, big hand to do, to be unified, and implement.
● Regardless of the government, industry, companies, manufacturers, users, we need to improve quality awareness, strive to establish a complete set of quality assurance and supervision service system, eliminate fake, bad products into the market, prevent no technology, no products, and no more The "three no" companies of talents disrupt the market, gradually form a situation in order, orderly competition and benign development, truly enable the GPS industry to become a new economic growth point in the electronics industry.
● The development of the manufacturing industry in the GPS vehicle application will inevitably form an unparalleled information service industry system, to establish a 24-weather GPS information service team, which is a huge service industry. What is much worth pointing is that from the GPS application, this service system can be a traffic, logistics, information supervision system, and other non-sports target monitoring management and information value-added service integrated systems, it will be unknown ratio GPS application product manufacturing industry is more than possible information service industries. This development has attracted many people's attention.
The GPS Vehicle Tracking System Application Market has completely forms a large industry in my country, and has reached a key period of starting large-scale development. Take professional division of labor, industry joint, industrial development, service priority, quality-oriented road, is the foundation and development of China's GPS application industry. The most important thing is to use GPS products to improve our work efficiency, improve our quality of life, and benefit the people of the whole Chinese and all mankind.
Latest development trend
At present, the latest development trends worth noting in the international satellite navigation system and its vehicle application system have the following points:
1. Location-based service (LBS)
This business initiator is the US E911, which takes personal safety as the primary application purpose, and leads the mobile phone to have a positioning function. In advanced cellular networks to achieve positioning, but it is difficult to have a big difficulty. With the rapid advancement of technology, a combination of network positioning and GPS positioning has been found (A-GPS), which is easy, well-performance, not only within indoor and outsourcing, but also in 2G, 2.5g It can be implemented on the 3G communication network, the price is cheap. The perfect combination of satellite navigation and cellular communications makes the LBS have a large-scale technology and product foundation. This hot spot enables the vehicle monitoring system to become a mobile target monitoring, especially in combination with mobile services, and has broad application prospects.
2. The world's smallest GPS chip-level receiver module
Sychip has introduced GPS2020 modules designed for wireless Internet, which are built into cellular phones and PDAs, which are 11mm × 14mm. The module has 12 digital radio channels, with a board radio function, 8MB flash memory, low noise amplifier (LNA), and GPS crystal. 32-bit 50MHz processors are used to expand the application and functionality of the module. The launch of this product indicates that GPS consumer goods and embedded combinations will enter a new development period.
3. Language Navigator
PRONounced Technologies and a US company have this navigator that uses voice as an interfacial exchange of human-computer and combines the GPS navigator and the audio on the car. All commands are published in voice, and the road prompt and information return are also expressed in voice. This kind of system can be made very small, or it can be a blind guide.
4. Motorola's vehicle information system
With the appearance of the Motorola vehicle information system TELEMATICS, the vehicle navigation and tracking, as well as the mobile navigation system such as the personal navigation and the vehicle, and the number of GPS / GSM and PDA combination "small angel "The emergence of the vehicle information system and the appearance of the seductive prospects are self-evident. 5. Galileo system in Europe
After several years of brewing, the Galileo system in Europe finally launched the board last year, officially launched, and will be deployed in 2008. It consists of 30 rail satellites and is a separate system of pure civilian. Its appearance will make the United States have taken a more convergent policy on GPS. It is reported that this system will cost 3.25 billion euros.
Author: China Technical Application Association for Global Positioning System GPS Information Services Division Cao Chong Source: China Logistics Network
