The plantation is intending to launch the outer bag honey, low fat and keep the original nuts. The information below will help you analyze the market environment and decide which target market to launch products, put forward your comments and explain why the market is selected?
Target market
Target market two
Target market three
income
low
in
high
Work level
Blue collar
White collar
White collar
Education
High school
the University
advanced
Residence
city
suburbs
suburbs
Social approach
active
Not active
Community active
price
sensitive
Price - value
Price - value
Information Sources
TV
TV
magazine
liqueur
beer
Don't drink
wine
Through the analysis of the above three types of people, the target market is our usual city well, and the target market is a crowd of the quality of life; and the analysis of the product itself is comparable to the quality Well-healthy food, and price should belong to medium and high shuttle;
Therefore, first we can eliminate the first target market because they don't pay special attention to health and health foods, and they are sensitive to prices;
It seems that the second and third target markets have gaps in the health of health, others are similar, so it is recommended that some people from the target market to the target market will be our Submarine tablets. Because their knowledge is rich, there is a requirement for healthy lifestyle, and the value of the product and service is relatively high, and premium can be affordable.
