Russel is a company that produces medium-priced chocolate, and its products are sold in grocery stores and discount retail stores. It wants to improve its market quota. How to achieve its goals through the cooperation with Cunman? What is the benefits of Russel and Ceanti? If the two companies establish a strategic alliance, how will they make advertisements in two products?
The Russell Stover was founded in 1923, starting with a US couple Mr. & Mrs. Russell Stover began in the Xiaoping house in Denver, and the men's outdoor sales candy, the woman made candies at home. Russell Stover boxed chocolate is known for its manual and home characteristics. Twenty years later, this "Russell Stover Candies" has become synonymous with advanced packaging chocolate. And then successfully merged the other two famous boxed chocolate: Pangburn's and Whitman's Candy. Now Russell Stover is the largest packaging chocolate company in the United States.
The HallMark channel was established in 1995 and is a global wired and satellite TV channel. The total number of high-quality high-quality households have high-quality high quality TV movies, mini shadows, continuous shadows and both Children's programs for puzzle, and educational. The film is rich, and most of the original movie is from Hallmark Entertainment Inc., its parent company is a historic Hallmark Cards greeting card company.
Can consider cooperating development in the following ways:
1. Bundle Sales: Chocolate bundled fine cards represent different significance, since there are chocolate bundled dolls in the market, naturally, the shapes and characteristics of chocolate can also meet certain types of cards to meet the willingness to buy gifts; this, two The company has gained the interests of sales;
2. Pricing sales: Through cooperation with Heman, improve its visibility, reposition the brand connotation, position the product to high-priced, high quality and high-value grade, through TV commercials, in the form of high-end department stores, large supermarket retail, and store in the store Sales; so, chocolate company has obtained its popularity and repositioning, and the TV company has gained advertising income;
If the two established a strategic alliance, it is estimated that the respective advertisements will be designed like this:
Russell Stover: Infused through the Hallmark to instill such a concept, that is, we are high quality, high-grade, and thoughtful chocolate gift suppliers;
Hallmark:
