Q5 marketing combination analysis

xiaoxiao2021-03-06  23

Describe the marketing combinations used by the following organizations, specifically describe the products, prices, places, and promotion methods for each company:

organization

product

price

location

Promotion

McDonald's

Hamburg, chicken, beef, fries, ice, soup, and various snack fast foods belong to medium bias

The traffic is large, concentrated with shopping, business, entertainment venues; big shopping mall stores; franchise mainly based on gifts and discount coupons, supplemented with fragmented small activities;

Canon printer

A4 desktop inkjet, photo printer accounts for about 50% of the proportion of the mid-end and low-end, and the consumables are cheap sales personnel sales and channel sales combinations of discounts and gifts.

Disney land

Happy feelings, service companies and entertainment are high ends in the entertainment theme park

Metropolis, influential urban joint promotions, cross promotions

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