At present, the hospital is vigorously increasing marketing talents and marketing budgets. It claims that the hospital must be a public institution "market-driven", what is the greater interest in the hospital for marketing? What does a hospital that are "market-driven"?
With the surge in hospital costs and room rates, many hospitals are facing the use of insufficient use of lack of use, and other reasons include fierce competition. Diversified medical needs, slow economic growth, and continuous improvement, these have caused hospitals. The more interest in marketing;
When a hospital is guided by "Market Drive", it is basically necessary to meet the demand for medical workers, and in the whole process of medical services (including medical service project establishment, technical implementation, hospital observation and post-hospital follow-up Wait);
Based on meeting the demand for medical workers, the hospital should pursue differences and features in the following aspects:
1. Technical advantages: This is the core foundation of medical services;
2. Perfect quality: one of the most concerned issues of doctors;
3. Diverse services: Different conditions and special hospitals are clear and serviced to their own segmentation.
4. Be courses to try new technology: add a vitality and vast development space to medical activities through extensive imports of Internet, information technology, etc..
