Logistics management software market: the next 1--2 years 40% of companies will be eliminated | from: 56zg.com | Author: Anonymous | storage: 2004-10-27 | Level: 0 Read: 318 times |
] According to Yi Guan International, "Third-party Logistics Industry Management Software Application Report (2004)" shows that logistics management software has developed rapidly in recent years, due to the slight tired of China's management software market in 2004, logistics management software Good development has become a big bright spot in the year, and its market size is expanding rapidly. In 2004, the market size of logistics management software was 388 million yuan, from 2005 to 2009 will grow rapidly with 19.15% composite growth rate, and will reach 932 million yuan in 2009. The main reason is that the annual average business income of third-party logistics enterprises has grown by more than 20%, facing their own management issues, and companies generally have strong demand for logistics software, hoping to apply management software to improve management level. The management software manufacturer of large logistics companies is relatively average. Although the market share of Boo information is leading, the advantage is not obvious, if SAP and SSA (it acquires world famous logistics software vendor EXE) The foreign software manufacturers have quickly adjusted in brand building and marketing strategies. Boke information will be probably super, so Boke must constantly improve the product function. Foreign software vendors are working hard, but the issues facing the problem are software localization, making the function more close to the actual business operation of China's third-party logistics enterprises, but the more core issues have effectively established sales power for the logistics industry. Product advantages are transformed into market advantages. More than medium-sized logistics companies, competition is quite confusing, brand recognition is not strong, basically Boo is more leading, user, investment Di Chen and far down, followed Rear. At present, many software provided are very homogeneous. With the intensification of market competition, the price war is inevitable in the future 1 to 2 years, the number of software vendors will be reduced, the brand will gradually concentrate, the current level More than 100 logistics software vendors will have about 40% to exit this market. Some manufacturers have seen this issue and start to seize channel resources to achieve the first advantage. small third-party logistics enterprises currently do not completely have IT system environment required by logistics software, and the demand for logistics software is not high. 因此Manufacturers should attach great importance to the establishment of success cases, followed by the brand impact and brand positioning. For the management software market for large logistics companies, the high-level publicity of logistics enterprises has the greatest impact on their software selection, such as high-level forums or industry expert lectures. Multi-scale logistics companies need but current software product features universal modules are submitted by customers. Data interaction and vehicle arrangement. For the management software market for medium-sized logistics companies, the prices have the greatest impact, and medium-sized logistics companies need but current software The module that the product is universally poorly is data interaction, submitted to the customer's report generation and goods tracking. In addition, all logistics companies attach great importance to the response speed of support services, and the effective interaction of the data, the openness and standardization of the data interface. For the above market characteristics, easy to think that each logistics software manufacturer should first apply according to their own strength, and understand the actual business operations and management processes, further improve the product function, and strive to establish success Cases, increasing investment in branding, striving for a broader visibility. "
