Logistics software: two-way shuffle Zhao Mingyi, the transfer of supply chain power has been transferred to consumers from core companies on the chain, and the future virtual demand chain is like opening the faucet, so fast, the domestic logistics industry is in change. On the other hand, the domestic logistics software industry staged the Turquotess story of Mr. South Guo, and quite a lot of water-filled fish still spent the trick of the class door. Today, two delegations need to be turned to coordinate development. Guest Fu Qiang Peking University Lianti Supply Chain System Research and Development Center High boat boat, broad prospect, growth fast. Soft logistics software vendors compete for horses, and various background software companies have opened up the Logistics Division. There is a prosperous scene on the surface of the logistics industry, but it is quite difficult to play gold. Guo Xu is currently a hot scene in logistics software, please introduce the market situation of logistics software. Fu Qiang logistics software is fired because my country's logistics industry and logistics informationization is entering an accelerated period. After joining the WTO, the domestic logistics market will be binary structure: high-end markets with multinational companies and a few domestic advanced enterprises as the main customer base, low-end markets with domestic SME customers to improve their logistics through gradual informationization. The former is concerned with a few multinational management software and large local software manufacturers, the latter is a stage of many small logistics software vendors and system integrators. Logistics software is neither a financial software or not like ERP software, there is no long history in China. "Brand is more, manufacturers", is the most significant feature of the domestic logistics software market. According to incomplete statistics, there are no more than 500 manufacturers who can provide logistics software services ("logistics" herein refer to all activities, including transportation, warehousing, inventory, material management, etc., even Logistics applications manufacturers are also close to 100. Wang Wei, we see that in last year, a large number of management software vendors entered the logistics supply chain market, relying on the accumulation of industry experience and project implementation experience in management software, kicking the competition for logistics software market. Traditional logistics management software vendors have always occupied leadership positions, technical strength and industry experience in the development and cultivation of the logistics software market. And users, Kingdee, etc. are based on the advantages in the management of the software market, accounting for a financial strength and solution. Many small manufacturers have seen the huge prospects of logistics software, and rush to join them, but they are lacking in solutions, not to mention complete products, alone is just a process solution, need to improve and strengthen technical strength Many work. At the same time, an indisputable fact is that as part of the information construction, there is also a big risk in the implementation of logistics supply chain. Many logistics companies have fully aware of the importance and necessity of logistics information construction, but they have been hesitant because of the concerns of informationization. How to ensure the success of the informationization project is also a problem with many software suppliers. Guo Xu has been developing very quickly in the high-performance environment of the software industry in recent years, and why does this happen? Fu Qiang is indeed this. Logistics management continues to heat up in recent years, has become the focus of government, corporate and software manufacturers. The starting point of many companies is that logistics management is the implementation of the information system as the entry point, thereby obtaining a relatively high implementation of success rate and return on investment. So the logistics supply chain has become the focus of management software market competition. Wang Wei has recently fallen by the software industry, and the logistics software industry has also been affected. Logistics production activities are the resources of the integrated society. My personal experience is that I want to truly do effectively management of logistics, I must go to third-party logistics.
Traditional logistics companies can only bear part of the logistics, and the decomposed logistics company does not represent the industry chain of logistics, only third-party logistics appears to represent, and more logistics companies are just a node of third-party logistics. Therefore, logistics software also faces two levels: the first level is a third-party logistics; the second level is a traditional logistics enterprise. Most of my country's logistics informationization projects are still the first level. System functions are concentrated in internal resource integration, such as warehouse management, financial management, transportation management, and order management. This is closely related to the development of our own logistics industry. Today, "Modern Logistics", "Third Party Logistics", etc., but can you go from traditional logistics companies to real third-party logistics companies, and how to get? my country's logistics industry is still in a groping period. The incorporation of the logistics enterprise market also makes the overall level of logistics informationization difficult to improve. Since logistics companies are small and medium-sized enterprises, the information is low, resulting in logistics information implementation costs. At present, logistics management software on the market is about 100,000 yuan to 300,000 yuan. Small and medium-sized logistics companies feel that the investment is large and the price is unbearable. In fact, quite a lot of logistics companies can receive a lot of logistics information software companies every day. But there are 70% to 80% of companies in this, which is a mixed fish, which is usually modified on the basis of traditional warehouse management software or transportation management software, and then claims that this is a logistics information system. So, from the surface, it seems that logistics information is very hot. But in fact, there are very few manufacturers to know the real modern logistics, or the software manufacturers who understand the logistics business are not much, and more manufacturers can be said to be mixed. This leads to the current logistics software industry, the fish dragon is mixed, and it can be summarized as a "more than the brand, the manufacturer, the price chaos". The two legs are short, if the two legs are short, the steps are naturally a lot. Those who are familiar with the computer do not understand logistics, people who understand logistics are not familiar with the computer, and software developers are difficult to express business processes, so that my country's logistics informationization is in an embarrassment period. How can Guo Xu have to build an informationization? How many models? What have you have any advantages and disadvantages? Fu Qiang in fact, the mode of informationization of logistics enterprises has no more than three models: one is independent development; the second is to develop it with IT company; third is to hand it over to the professional logistics software company. Standing in our professional management consultation, the third mode is the most reasonable and easily implemented. As a logistics company, when choosing information-based partners, you must integrate many factors and make the right choice. Shen Guo Kang logistics informationization can be divided into three situations from enterprise applications: first is an enterprise that already has an information system, but there are still some of them who don't know where information is, this company accounts for 5%; Second, it is already urgently requiring information to solve some logistics enterprises that develop bottlenecks. These companies know that information can help them, but they don't know where their real needs are, this part of the company accounts for 70% to 80%; Know informationization, or only information of information, but these companies account for 20% to 30% of total. Due to the diversified born background of software companies, different software companies have different understandings of modern logistics concepts, and they are not lacking in the fish. Wang Wei, we must see that from the informationization itself, it is a systematic work, which is completely traditionally traditionally tradition. Logistics enterprises choose information-based partners, first of all the basic capabilities of software development, including the advancement of the underlying technology, process management normative, experienced experience; second, in view of management informational requirements for management consulting capabilities A mature logistics information consulting company should have accumulated a number of consultants with rich management practices, and can combine the consultation results with the system's research and development direction.
In the implementation process, the supply chain integrated information service capability cannot be only satisfied with software products that provide finely distribution, retail, warehousing, transportation, etc., but to make a clear thoughts of the supply chain integration. Through the "Operation Layer", "Decision Layers" and "Supply Chain E-Business Layer", it provides logistics enterprises to provide information solutions with comprehensive resource integration. This will solve the problems existing from the top to bottom, not the skating. What kind of criteria should Guo Xu logistics software to find partners to implement logistics information for their own? Fu Qiang standard should be based on the situation of the logistics enterprise itself, the construction of its information should seriously analyze its own conditions, only to wear shoes that are suitable for yourself, can achieve success. I can give an example to explain that, for example, the logistics informationization of the company is mainly concentrated in warehousing, transportation scheduling, and settle these three sides, but basically is still in the primary stage. Fortunately, the company's high level attaches great importance to this, and therefore, it has planned to plan in informationization. The company's technicians have 18, but it is not feasible to find completely on their own technical strength to maintain a huge logistics system. Although there are also roads that combine autonomous development. However, after a year of autonomous development, the company found that there were some drawbacks in this way: First, the employee management efficiency is low; the second is the lack of external communication, IT technology cannot keep up with the trend of development. So I have to adjust to reduce the technical staff of the middle purely write code, retain employees with experience analysis experience, and then outsourced through IT to avoid these defects. Wang Wei is objectively, even a lot of drawbacks even if cooperative development. IT's technicians often know very little on logistics, and logistics companies are difficult to clarify and express IT demand. Even if they spend a lot of time and energy, they often plan to plan the system, leading to a lot of rework, modification and supplementary work. Therefore, the development of the entrusted logistics software company can be said to be wise. The reason is very simple. The professional logistics software has advanced and accurate concept of logistics information, and its developers understand the operational process and information system requirements of logistics enterprises, and project implementation is rich. However, it should be pointed out that the current logistics software company is mixed, when choosing partners, it needs to be carefully selected. Shen Guo, our suggestion is to understand the strength of logistics software manufacturers, see if it has corresponding R & D and technical capabilities, otherwise it is difficult to develop systems that meet the needs of logistics enterprises, and ensure that the system is working well. At the same time, there must be a service provider training and related consulting to ensure the success of the project. In addition, it is necessary to ensure good after-sales service and upgrade technical support, protect the investment and long-term interests of logistics enterprises. What is the problem of Guo Xu's current logistics software? How do logistics software manufacturers want to solve these problems to promote informationization of logistics companies? Fu Qiang has a lot of problem, a problem in logistics informationization is a characteristic of logistics information development in different industries. Manufacturing is usually based on ERP and then extended to logistics links. In contrast, since my country is in the development stage of the retail market to accelerate the chain, the construction of the linkage sales to logistics information systems should pay much more attention. Therefore, the retail industry will plan construction as the main competitiveness in the integrated market, and combine the logistics system with the construction of the distribution network. Traditional logistics companies are also significant in information about informationization. Based on our survey, China's logistics enterprises are generally in small and medium-sized. For most of them, personalized demand is more, the standardization process is relatively small, resulting in an increase in information implementation costs, requiring software companies to pay great consideration. But from our point of view, while considering the personalized demand in the early stage of SMEs, it is necessary to make the basis for the development of information standards for their future to standardize, scale, and internationalized. To be honest, this is the attitude responsible for the customer.
Wang Wei, we found that in the process of implementing large systems, we must first make a detailed description of the current status and user needs of the user. Usually the user is still constantly deepening, and therefore, the user's description of the user will change as the implementation of the application system, causing system demand and original intention, resulting in unstable customer demand . Therefore, it is worth noting that on the basis of actively helping users strengthen demand, they should clarify the rights and obligations of both parties, and retain technical interfaces for subsequent upgrading improvements. Shen Guo, I think it is most worth mentioning that avoiding the impact of the personnel 'business level and the implementation of the project. Due to financial staff, technicians and business people have a high difference in the business level, it will inevitably produce a certain impact on the correct implementation of the project. Therefore, when choosing a member of the enterprise project, emphasizing that the project member should have strong business background, business level and strong acceptance of new things. At the time of business processes and demand analysis, you should take an inspiration inquiry to take multiplayer multiple post surveys and then synthesize and go to business on-site investigation. Introducing advanced management ideas reflected in new systems during the implementation process, encouraging customer implementation personnel to find solutions and guidance. In the case of power, let the corporate personnel keep up with the project progress. Moderator Guo Xu China Computer News Senior Deputy Summary Birth and Temples Injury, the complexity and temptation of the reshuffled logistics, will inevitably lead to confusion of the entire market. However, as logistics companies have matured software understanding, the requirements are getting higher and higher, and naturally form a round of shuffling behavior. Guo Xuyi's chaos in the early days of emerging markets is not difficult to understand, then how do you make the logistics software market grow healthily? Shen Guo Kang has the current market situation, logistics software is still in the early days of the market, only small some software vendors have begun to gradually form a more powerful brand, using the "Spring and Autumn Warring States" to describe the current situation may not be too much. Software vendors of emerging banks want to break through the market share, must have to break through products and technology. Fortunately, the logistics supply chain has become a new round of climax of information construction, the fierce competition of software manufacturers, brought about technical improvement, the rise and price of services, and bringing logistics companies. Interests. However, the competition pattern of future logistics management software market will accelerate the process of winning the survival of the fittest, and the brand tend to concentrate on a few leading manufacturers, the leading advantages of larger manufacturers with technical advantages and financial strength, have further expanded. Because existing logistics management software users will generally encounter software upgrades, system extensions in the next year, but not only require software products to have good scalability, but also require software manufacturers to have good technical support and after-sales service capabilities. . Some small manufacturers will be eliminated because they continue to develop upgraded versions and service capabilities. Wang Wei, I believe that the productization of logistics software is the way. According to the operational characteristics of logistics and the experience of a type of customer development, the corresponding software products developed can solve many of the common problems facing this type of customers, thereby achieving batchization of production, reducing the development of personalized demand. Guo Xu recently saw that there is a low-cost strategy to promote the market, what kind of impact and change in the market will? Wang Wei's reality is that in my country's 10 million SMEs, the proportion of informationization is less than 10%. The lack of informationization directly affects the communication and collaboration of logistics enterprises and users, hindering the improvement of logistics services, it is a problem that the entire logistics industry needs to be solved. To this end, we have recently launched the "special storm" activities for small and medium-sized logistics companies in China, which greatly reduces the information threshold of logistics enterprises, and the value of bringing logistics enterprises is less investment, and it is quick. We hope to further expand the industry leadership of Merchants Di Chen through the large number of small and medium-sized logistics enterprises markets in the large number of small and medium-sized logistics enterprises. Not long ago, there were some manufacturers to respond to the market, and some manufacturers have responded to the market.
In fact, the price war of management software has existed from the general financial software era, and whether the history will repeat the logistics software era, we hold a negative attitude. The logistics management software system is a more systematic management software, which not only disseminated management ideas, but also its business process reorganization, implementation, management consulting, has professional colors. Vendors provide services to users, are an important part of logistics management software. We must prevent the huge damage to the industry, and software manufacturers don't want to be a low price war for market regularity for a moment of running horses. Wang Wei is here to point out that the product launched by this Diichen special event has developed a set of service strategies to cooperate with this event. For example, if a company has purchased our promotional products, you can enjoy a few months of training services for free, but we will charge appropriate fees for the service provided. Shen Guo Kang We have to see that the price is not the only way out of logistics software. Although the price is a means of expanding the market share, if it is not guaranteed product quality and after-sales service, it is bound to cause damage to the long-term interests of customers, but also agarize the market, thus affecting the development of the logistics software industry. User Sound White Sand Logistics In order to adapt to the change of the modern logistics system, Hunan Baisha Logistics Co., Ltd. designed the core goal of future business model. One of the goals is: establishing a integrated transportation management system that supports Baisha business, adapting to a variety of business types and way of operation, realizing the efficient management, restructuring business processes of logistics information, people, cars, goods, and goods in the transportation process. Customers conduct effective coordination and management to improve the management level of Baisha logistics. After determining a company's long-term development goals, the leaders of Baisha Logistics began to work with software manufacturers with international advanced logistics management philosophy, strong technical platforms and deep local industries. Baisha selection logistics software manufacturer's consideration is a lot of successful experience in the third-party logistics industry. Its software products are mature, stable, in addition, it is necessary to have advantages with the cooperatives such as Tuo, Kuns and boys. Cooperation Team. The person in charge of the Baisha Logistics Information Department said that due to the emergence of the project, the economic benefits brought about by the information have not been fully embodied, but they are "very satisfied" for the implementation of the project. Going to Dabu logistics companies must have a process of surviving in the competition, gradually implementing integration, in the integration, will have the needs of information software accordingly. Guo Xu gives the development of logistics software companies at home and abroad, how to target the market and play its own specialty? Fu Qiang is compared with domestic and foreign. The disadvantage of China's local logistics management software is that the professional brand is small, there is less management connotation, the application level is low, the result is less efficient, the technical frame structure is poor, and the scale application is low. The defect of foreign logistics management software is that localization, high functional complexity, high operational requirements, high implementation cost. Shen Guokang objectively speaking, in terms of autonomous technology research and development, my country's logistics informationization and international level have a certain gap. Compared with the top software vendors of foreign countries, Chinese companies started late in the development of management software. But the gap does not explain that there is no advantage, the advantages of domestic logistics software manufacturers are deep understanding of the Chinese market, and how management software can be used in Chinese companies. Our practice is to take the road to independent intellectual property development while adhering to international advanced experience. It must be based on the characteristics of the development of China's logistics industry, design and development can meet the current demand of China's logistics, and continuously expand new features and internationally launched logistics information management systems. Wang Wei's reality is that domestic logistics software companies, most of them hit foreign storage or transportation management software, and the development level is uneven, and the number of companies that can actually travel to modern management from traditional management is limited. Most of the foreign software companies have turned from ERP and other software, and there is a wealth of experience, but they have a poor market promotion in China, and they are unstable, and they are unstable to China's domestic logistics companies.
