Essential 7 public relations capacity (collection)

xiaoxiao2021-03-06  55

I. Purpose of the ability to interview interview

getting information

release news

Well selling a payment to make it recognized

Asking a person is not an easy task, you need to respect the respondents and kindness.

Interview must comply with the rules

Preparation Interview 1. Determine the topic of the interview

2. List the points of interviews to be involved

3. Classify all questions according to light weight, based on this, open interview plan

4. Choose an interview object: Master information, people with decision, have influential people

5. Make an appointment with the respondents, inform the purpose, duration, location, and your contact method

Interview

Select the most suitable time to avoid excessive work of the other party

Interview in the local work

Don't exceed 2 hours of interview time

Self-introduction, and again explain the purpose of interview

Please ask the other party to introduce yourself, explain its position

Interview with pre-designated plans, record the other party's speech

Review it in a place where you don't know or need a detailed description

A brief overview at the end of the interview to ensure that there is no miss or misunderstanding

End interview and thank you

After interview

Write an interview report, which is the other's quotations, which is your own understanding

Let the subject to confirm the interview report

Confirm the collected information

Suggest

The interview plan is not a constant box frame, and the framework to be good at breakthrough is important information to take the initiative to take the initiative.

The interview should be active, to analyze the information given by each other in time to adjust the question direction

Ask for example

Q: What is the document you received?

A: It is wrong

The lack of information in the answer should be

Supplementary question: What kind of mistake? Where did you come?

Q: What is your service price?

A: People think too expensive

Supplementary question: Who thinks like this? What are the standards?

Q: What is the quality of your department work?

A: Some departments work worse

Supplementary question: Which departments? What does it mean? What is the quality standard?

Q: Is the quality?

A: I know the quality of work is good.

Supplementary question: How do you know how work quality?

Q: Why do you use this process?

A: Because we must do this, this is a rule. Because I don't have any other way

Supplementary question: Why is this not this? What will happen if not? Why can't you? What will you do if you can do this?

Q: Is the first level inspection be done?

A: Never responsible for inspection (subjective judgment)

Supplementary question: Does everyone like this? You have never seen one person responsible for their work? Is it thinking alone? Why do you say that employment never?

Q: Does the handling will postpone work?

A: I know what you look at this (the other party has already seen)

Supplementary question: Why do you think so? What is your judgment? Do you think I have an unique controversy?

Q: Why don't you do more inspections?

A: I really want to make a further inspection, but I am busy.

(Ask the other party's causal relationship)

Supplementary question: When you are busy, do you have a further check? Have you had a further inspection when you haven't come over?

Second, the ability to host meetings

The meeting is a communication tool that promotes information circulation, and uses collective wisdom to seek solutions for problems.

Preparing a meeting 1. Determine the top of the meeting

Theme: Theme

Objectif: Target

Plan: Plan

2. Determine the list of participants and the meeting time and place 3. Well to do all kinds of logistics preparations (paper, projector, etc.)

Hosting a meeting on time

The subject, goal, plan, and duration of the meeting in the paper version

Convenient work progress

Convenient to communicate between this

Convenient participation

Balanced meeting supports people and participants speaking time

When you have left the title, you should take it back to the theme.

Some phased repertrivers and summons

Time to prompt the theme

Summarize the points of the meeting and clarify the follow-up work of the meeting at the end of the meeting

Take the track to the meeting

A short analysis of the meeting (the observance of TOP, the choice of participants, etc.)

Commission for meeting meetings: (conference theme and goals, participants, decisions made, the key points of the next meeting], will be organized in timely

Track the implementation of the meeting decision and the collection required by the meeting

It is recommended to meet in the quiet room.

The meeting should be considered in the middle of the meeting for more than two hours.

The host is not to express, so that the participants are free to express, they should take the attitude of active listening, repeat the thoughts of speakers, synthesize different perspectives, let the spokesperson explicitly express hidden information

Always work with the entire group rather than one place with a single participant

Third, master the rules written by professional documents

Definition: Written exchange (slide, report) needs to read, so the purpose of writing special rules in the industry is not only conveying information, but also training, encouraging, people remember, making people a motive

Fact: Put a very good article in 100 people, 90 people only look at the topic, 75 people read only topics and introductions, 40 people read the end of the first paragraph, 20 people swept full text, 5 people read completely Text

Slide Purpose: Reverse Visual, Graphic, Make Narration, attract the audience, convince people, let people decide

Each slide must be appropriate:

Consistent with the TOP of the meeting

Make the progress of the meeting

Slide content: Record to let others accept the view

The font is large, so that people far away can see

Only an important point of view is expressed on each slide, to use a short sentence

Alternate using text and chart to make it easy to read

Only write keywords on slides, and leave views and arguments as oral expression

report

Objective: To state the facts, review, make recommendations

Report to streamline

Try to compress the report body part to ensure that the recipient reads it.

Standards of weight analysis, heavy recommendations, reconciliation, and light discipline

Auxiliary information (detail, data, intermediate calculation, etc.) should be placed in the appendix for readers to check

Report is clear

Don't crowd in the layout

The statement is short

The content should have a good organizational structure, and the paragraph title should reflect the content of the paragraph.

There should be a small catalog every 5 pages

Important view to supplement examples and charts

Suggest

Insert a summary before the text

Fourth, verbal expression

The audience in the face of verbal expressions may have many people, some of which may have hostile, some people may be in the face of such audiences, and must master certain verbal expression rules.

The speech is ready to understand the people's staff, their expectations, language characteristics, mental status, etc.

Determine the goal of a speech

Summarize the information to be conveyed and classified

Ready

The introduction is a speech framework of a rigorous, content equilibrium (2 ~ 3 main parts, each of which is 2 ~ 3 small parts)

Introduction The speech should be highlighted at the end of the introduction, and the total framework is reviewed while replacing the chapter.

At first, you should attract the audience.

Expression theme

Pay attention to the quality of oral expression (tone, rhythm,)

Transform gesture and location

Control your own statement (use cases, charts, humor)

Control content, do not submerge in detail to avoid specific technical problems

To show constructive criticism (analysis and cons) and pragmatic spirit

To end the speech with the help of convincing data and meaningful issues (use, cost)

Summary on the speech, introduce follow-up when necessary

Acknowledgment to the audience

Suggest: finally wants to leave a question and answer time

Do not be ambiguous on important issues

Talking to the presentation

Avoid reading, using block diagram

5. The use chart of the chart will show the data in a way to the visual, so that it is more convincing that it can easily understand the phenomenon that can be quantified.

The most commonly used three charts

Use histogram to quantify different categories

Expressed ratio (share) with round pie chart

Trend with curves

The other two types of charts can show information in more complex form.

Pareto map (20-80)

The cumulative input and output map can be used very intuitively to show changes in workloads in a department, as well as early preparation of corresponding resources, control and guarantee

Sixth, hosting training

Training a group of people, need:

Determine the start of training from three aspects, skills and behaviors

Push the group to the project expected change target

The leading training course is best to do:

Before you speak: Determine specific requirements (participating in personnel demand, corporate demand, overall goals, expectations, participation in personnel)

Design training (teaching purposes, methods, time length, detailed, trainer, training guide, students, date, location, fees)

Tell students to tell the trainees and content to facilitate their participation

An invitation to each student

Start training:

Welcome students (introduced venues, trainers, let students introduce themselves)

Introducing the schedule, rules, lectures, etc.

In the training: the timing of the conveying information

Transform lecture skills (tell, inspiration, case, practice, brainstorm)

Transform teaching tools (slides, charts, models, files)

Seize the attention of the group and control the reaction

Check the progress of the team (ask questions or letting it repeated)

Pay attention to your own behavior (talking, writing, body language, tone, sound, enthusiasm)

Today's recalling lectures goals and makes a summary: "Where is we going?" "What will I do?"

Training ends:

Assessment training

Thank you

It is recommended that all training successful prerequisites are the target effect of training from the knowledge, the ability to develop, and the behavior to be dominated.

Captify each student's learning characteristics corresponding to the teaching method.

Speaking, people will do, make people do it, and constantly changing teaching methods is more attractive than passive listeners.

Problems should be taught before tissue training:

Who is this training?

What is the training objective expressed by demand?

Who is the subject of training?

Does the training object also feel this demand?

Whether training is related to changes in institutions, tool processes, market or other environmental factors

What are the limitations?

What is the effect of commitment?

General procedures for training content: demand analysis

Develop a teaching process (theme, order)

Demand the profile

Production and lectures and lessons

Logistics preparation

7. Conference on resolving problems

This conference is carried out in a group with a positive and necessary technical capabilities, and its purpose is to solve problems with group collective wisdom.

Hosting this kind of meeting requires special ways, the host should train

7 Step: Capture the problem:

Put the problem table

List all aspects of the problem and various views

Collect ideas and attention as much as possible

Classified according to certain standards (price, emergency, etc.)

According to the group discussion results, the problem is expressed and recorded.

Collection Information: The characteristics of facts and problems related to the problem (what, who, where, how to, how much).

Classify the information collected, distinguish between facts and opinions, record the contradictory place. To find out the problem: list a variety of possible reasons

Analyze each reason for the problem, estimate its relative importance, and find out the most important reason for the characteristics of the reason.

Seeking solutions and measuring indicators:

Imagine all means that can work on the cause

Set indicators available to choose the best solution (price, time limit, pros and cons, feasibility, etc.)

Choose one or more best solutions

Establish a rectification plan

Communication and put into action

Implementation of rectification plans, tracking indicators

Effect tracking

Compare the observed effect with the expected effect.

Analyze the causes of deviations, make corrective measures if necessary.

It is recommended that the conference is done twice, and the work should be assigned to people, not every stage to collectively work.

In order to evaluate the progress, it should be selected for some meaningful syndrome indicators to be convenient. Everyone must understand the contents of the indicator and track it, and the person in charge evaluates the indicator.

When tracking the rectification plan, you must check the project success indicators one by one.

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