On the evening of December 9, Tencent held a QQ.com anniversary and brand conference in Beijing. At the meeting, Tencent released the new slogan of QQ.com: new life, I claimed. President Tencent, CEO Ma Huateng was present and delivered speeches.
For Tencent launched a one-year portal QQ.com, Ma Huateng said: Tencent began to pay more and more attention to the strategic status of QQ.com in the business layout, Tencent once proposed the concept of the big portal, is the future QQ.com will be On the basis of traditional information services, more extension to wireless services, Game Portal and other fields, using instant messaging tools for users' viscosity, promoting new applications such as network hard drives on our portal, online news broadcast, music on demand, etc.
According to the international research institutions in the event, an executive director of the China District of Nielsen revealed that qq.com is twice the average rate of Internet users in Internet cafes. In the last week, in the traffic statistics of each portal, QQ has already rushed to the fourth place.
At the same time, Yang Weicheng, specializing in the Internet advertising investigation, and the general manager of Ai Rui Market Research Co., Ltd. also revealed that the company has been investigating QQ.com in a lot of channels, including entertainment, news, music, etc., also received increasing network advertising More advertisers favored. QQ's income of online advertising at all quarters has been greatly improved. It has exceeded more than 10 million in the previous quarter, and the whole QQ is a very large development space because of the media that just started.
In addition to the traditional three major portals, QQ.com, Tom.com and other new portals have sprout, but QQ.com is not the only winner. Said.com learned from relevant channels that in the survey of China Portal website traffic in an international research institute, in terms of website traffic, NetEased NetEase, which was re-captured by the website, started to recreate the website of the website last year. Sina, ranking first; Sina second, Sohu third, QQ.com fourth, Tom.com is fifth. In the ranking of the overall traffic of the website, Sina is still the top, Netease exceeds Sohu row in the second, Sohu third, QQ.com fourth, Tom.com fifth. In addition, the traffic of Sina News Center is still high before the competitors.
However, for this study, CCID has recently consulted the CEO of a portal in China. The CEO does not use this result, and it is considered that any research process should be fair and fair. For Internet traffic research and assessment, it is more necessary to technical, a research report or data that is unfair, and technical defects is not credible.
User traffic is a major quantity basis for the degree of payment of users. It is the most important basis for the measurement of the business value of the portal. I believe that with the traffic of the portal's website, the Internet advertising market will also appear next year. New changes.
