The website cannot withstand the impression of the general public, the e-commerce website is the synonym of e-commerce company, evaluating the service provided by an e-commerce company, the first feeling is often from the company's website; therefore, The interface between e-commerce companies and service objects has received exotic attention to all e-commerce companies. If an e-commerce company is directly and indirectly used in the website, at least more than 85% of the company's total investment The above, and the logistics management, CRM, etc. of the entire e-commerce company, is in a despised position. This is a very common phenomenon in the domestic e-commerce company. Just find a few e-commerce websites, you know, troublesome function settings, densely numb channel columns, Sardines, same size fonts, too broken The background color of the regional division and mottled land is almost a common problem of all e-commerce websites. The user realizes its own function on the website, just like a lost mouse in the thick tropical rainforest, it is too difficult to be too difficult. In this case, the user only gives up this website, no longer come Access, no other options. If you want to "more", it will not reach, it has become the best portrayal of many e-commerce websites. Why is e-commerce companies to invest such a focus on the website, and set the weight on the company in the company, and the last result is the heavy and can't avoid the user's weight. The key is that e-commerce companies have unclear the function of e-commerce websites. In most Chinese e-commerce practitioners, the website is the entire company's leading, grabbed this faucet, and other things will naturally It is naturally desirable, and the user will naturally roll. It is this wrong understanding, causing abnormal defects in the entire company, causing the website's unacceptably to bear, and harm the business progress of the entire company. Who is the boss? What is the true relying on e-commerce companies to survive and develop? Is it just a website? In other words, if the website is cut from an e-commerce company, is this e-commerce company? We may wish to talk to a broad argument company, when the Zhonghua.com takes billion dollars in Nasdaq, many people express dismissions and anger, the main reason is that its website is too broken, and Nothing in China, can you listed on NASDAQ? This is the most typical argument of the website as a standard, which is an essential error. Now everyone acknowledges that there is no difference between network companies and traditional companies. Its main goals are also profitable, and to profit, relying on the business management of the entire e-commerce company; the website is just a chess piece of the entire company's business. It is of course very important, but not all, it can't be centered on it, but should be based on the overall business of the entire company, including payment, distribution, CRM, etc., these and the website are equally important. If an emerging startup can raise huge funds in the stock market, the China.com is based on the speed of the second-run website by first playing huge funds in the stock market. First-class network company. Of course, this is to say that it has just been listed, and now its website has already ranked among famous websites. In fact, as a traditional enterprise cannot rely on the company's luxury phone and fax machine profit, although the website is closely related to the development of e-commerce companies, it is only a part of the overall business of e-commerce companies, important, and the company. The overall business operation is the center.
The treatment of "website obesity" puts the center of gravity of the entire company in overall business instead of putting on the website, will not send the website to excessive hopes, and restore the original face of the website, let it bear it to bear Function. User of the e-commerce website, most is a businessman, or a general public, a word, such a user logs in to the e-commerce website, is to benefit from these websites. At this time, they need to find the functions and information they need in the shortest time, and the discovery process is simple and clear, no complex operation and long findings. Therefore, the first function of the e-commerce website should have simple practical. Simple and practical, meant two aspects, on the one hand, the function provided by the user is to start from the actual, it can be used. In general, the main purpose of China's users to the e-commerce website is to obtain product information. The most important thing is the price of commodities. It has been widely used in foreign countries, and the order tracking and other functions are currently in China. In fact, it is difficult to do that most of the services provided by many e-commerce websites are only furnished. The user's attention is not very high, so it is very much, only gives users to provide the user's most attention. . In this regard, Yahoo is worth learning from the e-commerce company. It is the largest portal on the Internet. Its homepage is even more simple than many personal homepages, and its shopping channel, the same bright, simple and simple. Smooth. On the other hand, it is simple and practical, but also means that the transaction process on the website is simple and practical, compared with foreign mature e-commerce websites, China's e-commerce website is obviously lacking in this regard, giving these impressions The function is stacked, and there is no truly from the user's psychological, careful arranging and design, there are still many jobs to do in this regard. The ideal website is more convenient than real life, it is completely humanized, and it is natural to go. In this regard, the CNET's Store is worth all e-commerce websites. According to its online trading process, you will feel special natural and refreshing, there is no means a little unnatural feel. Most of the domestic websites also want users to "find" the functions you need to use as the interface between users and e-commerce companies, the website gives the user's visual impression, which requires the website's page design to be generous and bright. Not to give people a feeling of crowd, in the case of large-scale reducing website features, the website's page can also become more fresh and happy, give visitor easy feeling, easy to find the features you're looking for Or information. If you grasp the above two principles, you can effectively treat "Online Obesity", and give the user a simple, practical, bright interface to provide users with a good start. Strategic transformation is now an e-commerce company truly established a website properly, and transfer energy and work focusing on the company's overall business operation. If you say, in the early days of e-commerce, you have a lively dress, claiming to have the functions provided by your website, and can attract visitors to a certain extent, then, as e-commerce is in China. The truly launched, the user will increasingly transfer the evaluation of an e-commerce company to the service that the company can provide, and a timely and good service is a only lively website. It is needed. Business company's background high efficiency support, and establishing this background support system, its complexity and arduous are much higher than the establishment of a powerful website.
