The most important thing to design e-commerce sites should be remembered is to make your customers' convenience. When I wrote this article I are designing an e-commerce site, some of the techniques I have learned can help you succeed in the design of e-commerce sites. Tips 1: Make the purchase convenient this skill to look vague and unclear, but it is indeed the most important suggestion. You need to put yourself on your own position to test your design. Enumerally listed those issues that may hinder users' success purchase. Ask yourself, just like these: How many times is it necessary to complete a purchase? How much information is the customer first need to fill in relative to the second purchase? Can you complete the quick purchase directly on the home page? How does the site provide a clear indication for how to store options before completing the transaction? How does the site communicate with users? Can the site confirms the user's behavior and provides clear, concise feedback for the purchase behavior of the user? Can users collect multiple entries before commit? Tip 2: Made of strong first impression e-commerce must make a strong first impression. This is your company contacts and convince them to start the focus of buying. The trademark for providing your store is the first one is also the most important thing. Second, it is important to provide a clear and image definition for the type or category of your store. All can be done with a tab or in the navigation bar. The features of the lookup must also be significantly placed in the top and bottom of the company's trademark or almost all web pages. Consider highlighting special items on the home page to stimulate the desire to purchase. The link to the story of your product is provided to provide information on the education and can increase attraction. Tip 3: Reduce interference to minimal: Advertising does not necessarily essentially you can consider not providing any ads during your homepage and elsewhere. Remember your homepage is to encourage buy, shopping. You won't want to block and lose them because they click another company's advertisements. If you want to advertise, you will add your own commodity to some way to the customer's shopping basket. Older ideal, those products are linked to the customer's personal information, so customers are more inclined to buy them, and they may think that you can shop in your site. Let customers focus on your company's goods, unless you have a complementary relationship with other companies. Recently, I noticed http://www.expedia.com/ and http://www.barnesandnoble.com/ There is a link to each other's storefront from their respective homepages. This is a good cross-cooperative advertising strategy to encourage complementary business situations. For example, if I purchase Taki's honeymoon ticket, I may be interested in purchasing a book about the South Pacific. You must choose the ads you want to put on your homepage as much as possible, don't just show the advertising banner. Once the customer is filled with their shopping baskets and wants to pay, it is important to exclude interference. Clear the blocking customer to complete the unrelated button and navigation elements of the shopping process. Tip 4: Do you have a way to find a very harmonious intimate relationship with your customers? You can provide them with personalized services after the customer is registered as a shopper or member. Use this information to provide personalized greetings on the page or different parts of the page. Welcome, nadja, I wish you a happy shopping. You can also provide a private space that requires a password, where each customer can check the past order, order status, demand list, and a gift certificate, and so on. I can't find a personalized design information. To learn more about personalized development information, please visit http://www.15seconds.com/ and http://www.siteserver.com/; please read the ROB Howard organizes Professional Site Server 3.0 Personalization and Membership (http://www.microsoft.com/sbnmember/freebies/books.asp).
Tip 5: Avoid lengthy instructions If you need to include a long story to explain how to use the site and buy, it is now redesigned. Users need to rely on the minimum instructions or even if they do not need to be purchased. Most customers will not read a long explanation and will turn away in a sloppy. Http://www.urbecay.com/ Website uses a unique interface program to depict images and statements of their products. I like this site and only find a place that needs to be improved. Website administrators may need to consider clear how to add a lengthy description of the project to the shopping basket. When I first use this site for the first time, I didn't read the instructions, click the image below: Add a project to the shopping basket, the following method will be more effective. Add to Shopping Basket Tips 6: Give the location to provide visualization of visualization For several different parts of the store, it is important to create a feeling of different locations. You can achieve a different title by changing the color of the navigation bar or background page, providing different titles using text or graphics. Http://www.etoys.com/ Site made a lot of work to provide visual clues per part. Note that the color change of the navigation strip color and background page of each part. This is a simple visualization skill that can easily add different parts of the standard web design to maintain unity and distinguish between a site. BarnesandNoble.com has a successful site for sale, software and magazines. Note This design puts different parts on top of the web page. I recommend that they create more visual distinsses to distinguish these parts. Currently, only graphic titles are changing, in addition to this, each part looks too similar to other parts. Tip 7: Displaying the product If possible, provide a photo for each product. Treat photos with three dimensions: very small, medium and large. The extremely small photo is preferably used in a list of several products. In a single product level, a medium-sized image is provided, and you can click on the enlarged version of the product. A larger image is unnecessary, but if your product cannot be reflected in a very small or medium phase, it is worth considering using a larger image. With the details of your goods, you can provide more and better. If you are very long about the product's webpage, make sure you have the option to purchase or add to your shopping basket or trolley at the top and bottom of the information text. Tip 8: Follow the image A bright way to make each web page is to change all the images used for normal text to HTML text. Another method is to reduce the size of a single product image file. Most product images are a continuous tonal photo. Therefore, the product photo should be stored as a 24-bit JPEG image. When storeing a JPEG file, test your image quality level. For example, lower quality settings in Photoshop will reduce file size and visual authenticity, while image quality may still be satisfactory. A small rule of the e-commerce site is to keep the maximum capacity of each page is 35K-50K. Another suggestion is to repeat the same graphics on different web pages to save additional download time, increase coherence and add beauty. For example, you can use a very small graph on a web page to zoom in on behalf of a portion, then enlarged on the same graph on that part of the page. Or vice versa: Creating a minimal image based on a proportion of large image according to the high and wide properties of the image. Tip 9: The desire to excite purchases This can be implemented in different ways. If a product is mentioned in the home page, the image and details of the product are placed next to the product, and the price and one can purchase it directly. In news or feature articles, the links purchased directly include the products discussed in the article. Or in the columns of other company advertising, you can create a clear, concentrated ad, and set up direct links to the products you have introduced in your ads. Tip 10: Alternate background color in a long list, a list of readability, and the tips of the image are the bright background colors in each row and project. If you retrieve author names in barnesandnoble.com, you can see an example. The result of the query returns the background color of the gray white.
