At present, thousands of websites are in e-commerce. If you want to stand out in fierce competition, you must understand the rules of online competition. The famous WebCMO website has studied the competitive advantage of commercial websites by questionnaire. It has got a lot of valuable conclusions. Although the US business environment is very different from China, we can't fully illustrate their experience, but These conclusions have an important reference to us.
The survey is to measure the success of the website through both profit and growth. In the survey, 20 issues were given to the visitors, and some issues were summarized and analyzed in two aspects of the profit and growth based on these seven factors.
One. Conclusion from Problem Feedback
1. Many websites do not / very little profit. Only about 15% agreed to make money on my website.
2. Only about 23% of the respondents agreed, "I have a big investment in the website."
3. Online grouped ads need to be greatly changed to attract visitors.
4. Although e-commerce grows very fast, only 26% agrees to grow rapidly.
two. A seven factors affecting the success of the website since the issue.
1. marketing strategy
A. Know what customers need to do for the website.
B. Effective market strategies have been developed to the website.
C. Professionalism of website design.
D. I hope the website has become the leader in this field.
E. Product quality is better than other websites.
2. funds
A. The investment in the website is very large.
B. The investment in online advertising is very large.
C. The price is lower than the average price.
3. unique
A. Products / services are unique.
B. There are not many similar websites to provide similar products / services.
4. Shopping
A. I have a good service commitment to customers.
B. There are many online or offline payment methods available.
5. Business experience
A. There are a lot of marketing experience.
B. Opened business before doing online business.
6. Education background
A. Have a good educational background.
B. Website has a big relationship with my past work experience and education.
7. Time to engage in online business
three. the key to success
In order to better understand the online competitive advantage, the following relationships of seven factors on both profit and growth are analyzed.
1. Key factors related to profitability.
The three factors of market strategy, funds and online business are the most critical, and 90% decided to profit.
Factor: Importance
Market strategy 39%
27% of funds
Uniqueness 0%
8% shopping environment
Business experience 3%
Education background 0%
2% of business hours
Total 100%
2. And growth related factors
Market strategies and funds are two most important factors for business growth. In seven factors, 69% of market strategies affect growth, and funds are 21%.
Factor: Importance
Market strategy 69%
21% of funds
Uniqueness 1%
3% shopping environment
Business experience 3%
Education background 0%
3% of business hours
Total 100%
in conclusion:
1. Market strategy is the most important factor affecting profitability and growth (39% and 69%). The most important thing in the market strategy is to understand the needs of our customers.
2. Factors affecting profitability and growth are different. We noticed that market strategic factors have played an important role in determining profitability and growth, while online business hours are only large for profitability (23% and 3%). This result shows that although these two standards are related, they are not the same. If we want to grow up, we need to understand our customers, develop a good market strategy, maintain high quality products and services.
