Once, when I mention the Internet or the network economy, the "click Rate" is the highest "e-commerce"; and now, it seems to have a new fashion. Since the time, the network company has increased the speed of explosion, but there is no corresponding output value, which is no wonder that e-commerce will fall to such an embarrassment. So, is China's e-commerce still there is no way? In the traditional development process, the improvement in cost reduction and efficiency is mainly based on product technology, but many traditional industries have a large amount of space in product technology, and e-commerce provides them. An opportunity. E-commerce is a new economic form, which requires revolutionary transformation of traditional payment, logistics, management and other systems. Some people summarize the factors that restrict China's network economic development as "three big mountains": First, the network size; the second is the payment system; the third is the distribution system. At present, this "three big mountains" still touches the front of e-commerce. The Internet is extremely imagined, its boundless, so that it can "one net world", this is no more conventional physical store. Generally speaking, a physical store needs to have a considerable number of fixed user groups, and the customer it can attract may also be around 10 kilometers, and once the site selection is wrong, the loss is inevitable. The Internet is different, as long as you can access the Internet, even if you can't access the Internet, it is possible to become its users, which undoubtedly provides an extremely vast imagination space for the profitability of e-commerce. It is understood that Beijing a large department store, only water and electricity costs have to spend more than 21 million yuan, and a virtual store is much more expensive due to its high starting point, expensive and expensive, but as long as its basic framework Successful, the financial support required to develop forward, is stable, and the growth of sales is unlimited, and it is possible to grow up. In fact, the largest composition of e-commerce costs should be in market publicity. The so-called "eyeball economy" is to be aware of people, attracting more eyeballs, let people know. This is an e-commerce at the current place where traditional business is in a vulnerable place, unlike physical stores, as long as one opens, some people will know; and virtual online, no propaganda will be known. Nowadays, many foot-on-ground e-commerce companies have found some practical ways, such as an hour of delivery, EC123 discount promotion, really let consumers taste the sweetness and get benefits. It turns out that as long as the price is advantageous, the service is hard, the type of product operated is demand, and the number of visits will naturally rise, and the sales will also increase the boat. The so-called "three mountains" has now become synonymous with Chinese e-commerce development disorders. It should be said that "three big mountains" is indeed very accurate, and it is also very important to reflect the fundamental issue of restricting China's e-commerce development. However, professionals pointed out that lack of sound credit mechanisms are the most fundamental crux currently restricting online e-commerce. The cold eye is not difficult to find that with the continuous importance of the National Bank, the increase in basic investment, and the promotion of the network company, China's payment environment has been greatly changed. As long as there is a CCB or the Bank of China, you can travel on the line 24 hours, plus many people are more willing to accept the way cash on delivery, so on, payment is basically not a problem. Look at the distribution, now, state-owned and private distribution companies (ie, the so-called third party logistics) are actively working, and the state has also begun to pay attention to this matter. It is understood that the State Planning Commission is led to build a large logistics network, which is of course a major advantage for e-commerce.
