If the market economy still continues the professional division of labor, the electronic commerce of the network company will not have a bright tomorrow. When China's netizens can get real-time information in the United States through the Internet, people discover the magic and greatness of the network, and thus produce the concept of "network can reduce transaction cost", and naturally extend this concept to Commercial areas. However, based on professional division of labor and "comparative advantage" principles in production, operation, management, Amazon's non-profit by China's most competitive e-commerce companies is very reasonable, and may never be profitable. When the concept of e-commerce is proposed, the network is not indeed, and e-commerce can reduce the intermediate link. The transaction cost can therefore decline without restrictions (this may be the theoretical explanation of the expansion of marginal income in the traditional economics). This "expectations" implies a lot of hypothesis & # 0; & # 0; e-commerce companies to transfer inventory to the previous party merchant (such as ordinary store) ) Or goods producers, or producers can meet the needs of e-commerce operators in any case; commodity distribution costs in e-commerce is very low, convenient. Even in the United States that solves the credit puzzle, these hypothesis can not meet & # 0; & # 0; inventory transfer For the entire society, the overall transaction cost is not decreased; if a company has enough forces to maintain a huge commodity inventory, Why don't you build a relatively low sales network? For producers, it is certainly necessary to have scale, but if there is no stock, it is too high if there is no inventory, it is too much to produce "one" dancing blanket without stock. Without huge inventories, there must be enough distribution capabilities to meet the needs of consumers. If the customer deals is more enough (this is an imagination of profitable network companies that operate e-commerce), while selling crazy, accompanying the spread of distribution costs (Amazon is currently this mode). Because all online shoppers do not purchase the same item at the same time, it will not even be the same product, any cost that can be obtained outside the inventory of the consumer will cancel a little income that may be obtained. The number of potential consumers (infinity) considering the number of potential consumers (infinity) makes it possible to operate their own inventory, because this investment is unaffected, it is difficult to say that the so-called "zero stock" of the network company is objective, it is still "development trend". In the case of (close to) "zero stock", even if the online consumer reaches a sufficient scale, the scale benefits of the network company are also based on unerangements. In order to meet the needs of consumers, network companies can only form all kinds of demands that may be possible to complete & # 0; & # 0; this is very uneconomical, the overall income is unchanged, distribution Cost will significantly rise in & # 0; & # 0; this may just be because there is no stock. In order to ensure stable cash flow, the network company will consider working hard to reduce costs, such as focusing on purchasing goods as much as possible, extending the payment to the merchant (Amazon is generally delayed for one and a half months), and this is just a "old economy" consistent means . Even so, network companies operating e-commerce are not easy to survive. In the absence of a strong start-up fund, the entry point for network companies should focus on those discounts. Only in this way, in the case of inventory, a network company as a middle merchant will be able to win profits. In the case of continuous increase in competitors, in order to make greater shareholders, network companies should ensure that the return "holding" and ultimately black words, the best way is to further expand the number of online consumers.
With a sufficiently stable consumer group and eventually form a monopoly, even if the profit of a single transaction is very low or even loss, the overall profit can be guaranteed, because the degree of monopoly is reached, and the discount is completely possible. This kind of thinking makes the United States, China's many online companies have chosen products including books, including books, including books, and no longer being seen as a sign of network companies, e-commerce operators. Start showing off their number of customers. In the case of continuous loss, investment banks will still use the total amount of Amazon's customers as the final life-saving straw, and they can accommodate the loss and turnover of the Amazon in order to compete for monopoly. Internet companies consciously unconsciously use online consumption as a habitual behavior, which is obviously a kind of illusion, or simply self-deceived, such as Amazon's network company to form a monopoly may even have Beszon. (Alleged Amazon It is no longer having the most consumer companies). Building a giant's online book city is very difficult, but a large-scale traditional bookstore builds its own book sales network. In modern society, go to the bookstore, shop to direct consumption is also a pleasant preference (not just a traditional concept of concept), I hope that consumers change this "lifestyle" in the short term. It is obviously impossible. People who operate book e-commerce have repeatedly regarding Amazon billions of dollars as a reference object, they should see the total number of books and merchandise sales in the United States. To current, traditional enterprise constructing a network has become an important step in its restructuring management and organizational form. Consumers can "universal" to produce a three wheels, which may truly embody the impact of the online intermediate link. According to the experience of Amazon, the manufacturer is directly dealing with customers, it should not be unimaginable, and the most expanded existing sales department. For traditional enterprises, contact with consumers should be "consumption guidance production", rather than vision. A "three wheels" may be rejected because of the cost reasons, but if there is "10,000" or even more demand in the information of network feedback, the general product should change, it should not be the heavens This should also belong to a "network speed". In this process, universal reduction transaction cost is very obvious & # 0; & # 0; it no longer needs to complete market information collection and analysis through traditional investigation companies, new models design time and cost can decline, product The production cycle will be greatly shortened ... In this process, many traditional companies may lose market opportunities, and "common" is undoubtedly the biggest winner. According to the current e-commerce concept, universal at least can really "reduce inventory". Regardless of the requirements of the traditional industry, there is no such thing as a refrigerator and cars, or even books. In business, the role that the network can seem to focus on the release and communication of information, which is the "advantage" of the network, and it should be a professional division of labor in the market economy. At present, the role of the network should be a traditional telephone, telex, fax, and television, the threat to traditional communication methods can only prompt the latter to further improve the competitiveness of the network, not by the network. This makes the network from traditional industries and develop e-commerce almost no way. In addition to (commercial) information release and exchange, network companies operate in the field of e-commerce can be impacted, which may be the traditional tools including phones. Traditional tools. Business, such as electricity and SWIFT and foreign exchange, securities transactions, etc. in bank international settlements, but the e-commerce enterprises outside the industry must compete for almost no one point in these areas, because in the premise of solving cybersecurity, banks should build their own network Far-like new e-commerce companies have been much easier to enter this area.
