Although B2B is fried in the world, with a series of strikes, the merger between the company and B2B stocks fell, so that this overheated scene began to be cold, this kind of benefit is that people start learning to look at B2B market.
Typically, the B2B site provides discounts such as large-scale materials and services in a specific industry. Although it may be a lot of enterprises to establish these sites, online trade has reduced operating costs and improves the work efficiency of the parties to the transaction, which has increased their competitiveness in theory. However, regardless of how these plans are perfect, investors are still skeptical about the establishment of commodity transactions based on e-commerce. For example, large manufacturers are not willing to lose potential profits from their supply channels; whether the B2B market will let large enterprises and their main suppliers, do their hands and feet in the price, relatively small scale Suppliers constitute unfair competition; in 1999, the global claim to be put into operation B2B sites, about 85% have not been moved so far, although the actual persons responsible for these markets hoped to launch the market within 18 to 24 months, However, most of these plans are running, and everyone still holds the opinions. The process of two years is too long. There are many things that may have occurred during this period, such as a large number of employees withdraw from the company, or even the B2B market model itself has problems.
Worried on B2B companies and this market, the content contained in China, and the situation in the global market. In China, the B2B, one of its problems is its environment, from the actual telecommunications resources, the company's own information process, to the entire industry's acceptance of the Internet, the domestic environment is not ideal. If the big environment is not suitable for e-commerce, it is impossible to know that the enthusiasm of the media, IT vendors or several companies cannot drive the B2B implementation. In addition, it is the choice of B2B mode. We can imagine that a large group of competitors should cooperate with each other, and there is no practical service or commodity in the market, not all companies can find the entry point that is really suitable for you. Since this year is the company's online year, various platform service providers have launched the preferential services for the Internet. The cost of building websites is getting lower and lower, which gives the enterprise to taste e-commerce to reduce the threshold, but it is easy to make companies urge to urge. Just choose one of the actual patterns, and finally found that there is no great help to the business, and think that "e-commerce is not used" and grass.
There are many problems, and there is no future in the market. Through chemical, building materials, instrumentation, experts from the transportation industry discussing around this new business model, we first predictive in 33, which is more necessary and suitable for use in B2B mode in 33. In this issue, we organize the difficulties related to the industry users in E-based, and some of their thoughts. From a certain extent, this also reflects the voice of most of the traditional enterprises.
Basic environment is not perfect
Enterprises must be e-commerce, and the infrastructure necessary for e-commerce must be improved, including social basic environments and key departments. It is necessary to promote the active participation of the government, and have a perfect information infrastructure, there must be safe and reliable security measures, need to establish the necessary laws and regulations and technical standards.
At present, security issues have become one of the important factors that restrict e-commerce development. Although the state attaches great importance to the research, safety standards, electronic signatures, cryptographic systems, etc., has also increased investment, but there is still no perfect solution to be introduced, and security is still the hidden dangers of enterprises development B2B.
Look at online payment, many banks currently launched online payment, e-wallet, digital currency, smart card, etc., but China has no real credit system, so the business of enterprises cannot be realized, like China Merchants In the leading business in the field payment, companies are also facing out-of-site coverage, and many companies in remote areas are not easy to complete online transactions. In addition, in the process of solving B2B, companies face a lot of operations, such as bank credit issues, triangle debt issues, are constraints. Focusing on such an imperfect environment, enterprises must have a series of troubles, so many companies are now doing e-commerce, and is also a variation method of in vivo circulation. Therefore, financial systems such as banks, taxes should create a better environment to e-commerce. In addition, my country's current venture capital system is very uncomfortable. The essential requirements of venture capital system and risk investment are not compatible with domestic enterprises, and companies that really need venture capital are difficult to obtain, delaying the footsteps of enterprises to implement e-commerce.
From a technical environment, domestic internet networks have considerable gaps abroad in terms of bandwidth, speed, multimedia support and fees. This year is the company's online year, but it has been restricted by communication conditions during the execution. For example, companies in the chemical industry are generally away from central cities. The communication costs are very expensive. If companies have a month to spend hundreds of thousands, it is very small in a short period of time. For them, how can they provide a better network environment in a large environment, mitigating the pressure of enterprises to implement e-commerce, is currently a relatively urgent issue.
Not high informationization
Realizing B2B is a business activities that can be used to use Internet technology and resources between enterprises to achieve efficiency and reduce costs. Of course, business activities can be made unrelated and affected by geography, space, and human factors. Therefore, the implementation of B2B is not a corporate unilateral, it is more inseparable from the large environmental background of the overall environmental construction level. After all, "a slap in the face is not ringing", it is difficult to imagine that B2B mode can achieve E-based on only a very few businesses, and the downstream enterprises are also implemented in the industry.
However, there is such a problem in China. The extent of the industry is not high, that is, the overall information level of the company is not high. The Department of Investigation and Research on this newspaper has been investigated in the informationization of energy, radio and television, banks and chemical industries. According to the survey, the information construction of these industries is still in the "primary stage", from hardware facilities, software equipped with the degree of awareness, and specific implementation steps are in the "primary" state. For example, a chemical industry information construction survey, the chemical industry is quite high in national production, and is one of the pillar industries of the country. However, in the chemical industry, only 15% of companies use the Internet to conduct e-commerce transactions. Although there are 75% of companies have their own Internet sites, nearly 40% of enterprise hardware equipment networking is less than 20%, 27% of enterprise networking ratios are 21% ~ 50%, while all networking only 10.8% .
At the same time, both B2B or B2C or other e-commerce business models have a principle that must be followed, that is, in the premise of saving social resources, improve social productivity. Back to B2B, see this problem, that is, doing B2B must have a certain scale. This scale refers to the enterprise that can transaction on the B2B trading platform should reach a certain amount, otherwise it can only be said to improve some productivity, and it is unable to save social resources. In this way, the requirements for implementing the informationization of B2B on the industry have strict, not only quality, but also have quantity.
Deviation for the awareness of e-commerce
What is e-commerce, now there are two popular explanations: a statement is that if the construction of the company's internal network is not going, the company will never be called e-commerce. Such arguments, most of them are raised by ERP vendors, e-commerce solution providers and related hardware, software manufacturers, so that they are SAP, IBM, Intel or Oracle and other manufacturers, all talk about "Yang". And e-commerce sites also said that all companies are engaged in e-commerce, which is to help companies do a message, just give it a service model and concept, which is not called e-commerce, and the real e-commerce is the company's own network sales. Products, you can complete the transfer management in your own network. Only by reaching this step of e-commerce is mature, now everyone will go to the entrance stage of e-commerce. Another saying is that most of them are raised by platform service providers and .com, their opinions are, the domestic environment is backward, first to promote the concept of e-commerce in most enterprises, and promote this The best way to build a website for them, even if the internal environment is not perfect, if you use the information release and "local concept e-commerce" to benefit the company, let them feel the benefits of e-commerce, there will be a self Excellent power drive them to improve their internal network and management. The two opinions do not exclude IT vendors based on their own product positioning and marketing, in fact, the company has also summarized some issues encountered in entering e-commerce. For example, ERP is good, but if companies have e-commerce, be sure to build ERP first? In this regard, the chemical industry is doing some exploration. After entering the market economy from the planned economy of chemical products, companies have demand, know who is buying anything, when there is no Internet, they are through the form of publications. Communication, until later developed to the Internet era, naturally becomes the demand for B2B business models. A large chemical group company has 20,30 scattered companies, although integrated into a group, it has also been engaged in business management, but it is difficult to truly integrate these companies. Because each factory has internal management system, it is difficult to change it immediately. If you want to push enterprise information or ERP system, it is difficult to achieve it because the ERP system is combined with production. So what do these companies do? They want to use the current e-commerce models, first integrate the current enterprise business, and unite the company around the group company. Such a chemical group company first is from the perspective of sales, market, through the group's external business contact capabilities, in other words through e-commerce model, to change the management and control of the subordinate production sector. From this perspective, the company uses more pragmatic and realistic e-commerce, which will also drive modernize its operations and management in the future. It is possible to enter the e-commerce field, especially as soon as possible, and have greater enthusiasm and attraction for traditional enterprises.
E-commerce as soon as possible does not mean blind action. Since the virtual hosts, including the registered domain name, the competition in the platform service field is increasingly intense, and the manufacturers are trying to reduce the cost and improve the quality of service. This is a good thing, but sometimes overheated hype and offers, it is easy to make an incorrect choice. In some manufacturing industries and chemical industries, e-commerce is a fire, it seems that everyone must be busy with the ERP system, the MIS system ... But there is really effective, it is the swing, spend money. Especially buy hardware, 70% -80% of the money is to buy hardware, then spend a part of the money to buy software to engage in software development, etc. This system hardware is bought, the personnel training are over, the product is finished, this system is ideological It is not too late or the actual situation is not connected. Such a lesson tells companies that whether it is from e-commerce or information construction, it is necessary to combine their own applications, must truly solve the practical problems encountered during the operation process. That is to say, the money will spend on the point, the money investment must be output, and the e-commerce is also the same. However, if you want to do e-commerce, you must start from "beauty". From ERP to the website, do you start in class? It has always been more embodied in the form of expressions and entry points. Traditional enterprises must be e-commerce. It seems that it is necessary to sell things online, the success of Amazon and Wal-Mart is not only a company, the website's "glory and dream", but also a model that they are eager to imitate. Maybe everyone can't think of it. The disadvantage of China's e-commerce is not small, and it is not good at payment. It is not good. The law is not perfect. . After a pattern, a blind imitator was born almost every day. The disorderly propagation of almost the same transaction is destined to hinder the formation of enough buyers and sellers. There are too many scattered markets, and merchants will not be able to obtain the critical number of consumer groups required for success. If you don't start from your own reality, you can't make a profit from e-commerce. In addition, the company is sometimes too high for e-commerce. Finally, all errors and disappointments have been pushed to "e-commerce" On the head, the company lost interest and confidence, this loss is almost impossible.
In fact, for this, the websites from traditional enterprises have had some own attempts. North New Digital Co., Ltd. in the building materials industry has developed a related industry e-commerce website called China Building Materials E-Commerce Network. They summarize their work as that the first step is to provide a traditional enterprise to find information online, change In words, they are issued by the company for information; the second step is to enable the company to implement the ERP system internally, which is the necessary conditions for the company's e-commerce. If these conditions are reached, they can truly sell their products online. These three steps are taken, at least 8 to 10 years.
The company's understanding of e-commerce should have come out from the blind follower. Traditional companies leaders have begun to make their own thinking about the concept of e-commerce. E-commerce has always been, and it is indeed a tool. In this case, enterprises should choose how to use this tool according to their location, market, business model, product and material basis. Everything is e-based, and all E-class must be in the mastery of the actual needs of the company.
Informatization construction has misunderstandings
There are many informational construction in the enterprise. For example, in recent years, in recent years, the ERP system has been applied in many large enterprises, but there are still many misunderstandings in the understanding of ERP.
First, blindly see the benefits. ERP has many functions, many modules, some companies need financial management, and some companies need logistics management, and sales modules, internal management modules, and companies must know what they need. Many companies see others with ERP, manufacturers to push ERP, media speculation to do ERP, fever, should fever, no matter their actual needs and corporate status, blindly go to Ma ERP project, the so-called "I have to have someone else", the result is not only Bringing benefits to enterprises, it has formed a waste. At the same time, companies have misunderstand the ERP, which is an obstacle to the development of ERP. Second, it is necessary to let ERP blindly adapt to enterprises. Many companies invest millions of people, tens of millions of build ERP systems, hoping to quickly improve the difficulties of enterprises, and promote the quality of business services and business. But they didn't realize that ERP is introduced from the West. It introduces ERP to introduce Western management mechanisms, or not, the core of ERP is standardized scientific management. ERP enters a company that must break the original business management process in logistics, warehousing, etc., all according to new specifications, so usually, companies introduce ERP, but all business processes and organizational architecture are old, not Willing to change the original mode, the result is that the role of ERP does not play, and it has become a typical of resources waste. This problem is not the error of ERP, but our business does not know what you introduce ERP. If companies can actively adapt to ERP processes, forming the correct game rules and development laws of the industry, they will have benefits, and reduce cost increase efficiency.
In addition, traditional companies need guidelines from the industry authorities to some extent. ERP manufacturers actually only provide a software product, and then do some improvement in the needs of the company, how is the current informationization of the entire industry, which level of the actual needs of the company reaches which level, not the manufacturer can grasp, this needs There are people in the hearts of the company. On the other hand, the industry executives help companies analyze the situation, let them understand the current current situation and which step should be perfect. This user knows what you need, and the supplier can also provide specific solutions for industry needs.
Non-high quality
Developing e-commerce for traditional industries, a great pressure faced is the quality of personnel quality. Since the core of e-commerce is business, what is the core of business? It is the marketing department of the company. In the past, in the past, it was generally unnecessary. As long as they can run, they go to pull the relationship, eat and eat, business is made. And traditional companies still have some drawbacks in sales: such as "dark box" operation, the extensive triangle debt between the enterprises, the sales channel is not smooth, etc. While the entire sales team is in the knowledge structure and the Internet Have improved, but they want them to transfer the business to the Internet, and want to form a large e-commerce environment.
In the enterprise, the technique of technology is probably placed in the Institute, the research office, including the information center. In such a department, they are very familiar with the Internet, this technological trend does even affect the decision-making department of the company. In the case of chemical companies, there are about 40% of enterprises that they should carry out their e-commerce business in the next year, and companies currently carry out e-commerce accounts for about 3.7%. But it is a problem with the quality of the company, and even the whole enterprise from the perspective of industrial management. How to improve the supply of enterprises as soon as possible, or how to manipulate operational capabilities of business people, how to add technical personnel to these departments, all of which require companies to do some in-depth work, in order to create throughout the industry A better e-commerce environment.
