About enterprises, some coarse analysis of our Beijing e-commerce salon
Unfortunately, you can't send more things. These are just the analysis of the company's E-related market.
Market analysis reference
The meaning of market analysis. More broadly research on the market, which can be more accurate to position our services and products in the market. Market analysis of different careers and regions can better bring certain experience and material for our future consultation work.
Current status of EM
External environment facing Chinese companies
At present, Chinese companies are first facing the challenge of external environments before e-by. In a wide range of regions and industries in China, companies are closely related to the factors such as their geography, conceptual tradition, values and social environmental understanding, and the operation method is behind. These connotations are mainly reflected in the effective demand, limited competitive capacity, low capital profit margins. Another point is the current market order issue. Today, market norms have no fundamental improvement, especially the economic credit level is not high. The credit level is not only financial payment, including all credit in business ethics and business activities.
Referring to the 15th PCCP reiterated: the "three change and one strengthening" policy of reform of state-owned large and medium-sized enterprises, namely system reform, mechanism change, technical transformation, and strengthening scientific management. Our company's E-based construction should have no service with the establishment of a modern enterprise system and the promotion of enterprise technological progress, is for them. Enterprise E-based itself is one of the symbols of modern enterprise systems, but also a catalyst formed by promoting modern enterprise systems. From the perspective of advancement of technological progress, the basis of enterprise technology innovation systems is also enterprise informationization. Without such an underlying environment, it is more difficult to continuously promote technological innovation, including knowledge innovation, technology innovation, information sharing and communication, new technology industrialization, and marketing innovation, are more difficult. Therefore, in this big context, the advancement of e-based enterprises must be closely linked.
The second big background is that e-commerce is gradually emerging, how to engage in enterprise information in such an international environment? In foreign countries, e-commerce has developed very fast. According to the survey data of the US Forumten Research, the United States has developed from $ 700 million in 1996 to nearly $ 50 billion last year, is expected to be 1.3 trillion or more in 2003. The development of American e-commerce has certain conditions, which can be summarized as "a foundation, four steps." The so-called foundation is that in developed countries represented by the United States have a relatively complete credit economic foundation, their legal norms, and the system of such credit implementations include the concept of market participants have formed a relatively complete system. This is a very important prerequisite for e-commerce. On the other hand, the rapid development of foreign e-commerce has experienced four steps, that is, in the past 120 years, it has been prepared for the development of e-commerce in today's Internet Web Environment.
(EDI technology in the first step in the 1980s. This technology has been widely used in the United States, especially in large group companies, and online services are accepted by most large companies. This stage is very important, is the development of e-commerce A very important historical preparation phase.
The popularity of the second step credit card. Everyone is very clear, in the United States, the average of 8 letter cards per person, people's consumption is basically based on credit card.
Establishment of the third order mail order system (especially some express systems). These systems have fully realized informationization today and run in the information environment. Tracking like the US Federal Express has been done every place, what state, completely realize the networked query, has a considerable level. The modern distribution system has come to a mature stage abroad.
Fourth stepped online information service. Probably experienced 20 years of history. The main representatives, such as the US online (AOL), which is originally a value-added network service, and now also transfer the technical platform to the web portal. It should be said that there will be no big difficult, so it's fast)
Foreign e-commerce is based on relatively mature business philosophy, advanced technology foundation and more complete economic financial mechanism. Chinese companies have a gap between technology levels, products, and management, and some gaps continue to expand, resulting in unfavorable situation in international division. In addition, China enters the WTO is just a matter of time, and the competition of strong hands is imminent. The difficulty of introducing foreign capital is also increasing, but also reflects the increasing number of competitors in international capital markets, which cannot be underestimated.
e-based
Although e-commerce is known from most entrepreneurs, the Internet is worrying. According to the recent survey report of China Entrepreneur Survey System, only 20% of companies have web pages, 11% of companies have websites, but even more disturbing is that they have been online, their webpages are monotonous and the update rate is low, 90% Only enterprise introductions and product catalogs above. These enterprises website face, lack of vitality, low effective access, basically no business value, so that companies and customers lose confidence in their business, lack of effectiveness in the lack of operations, independent technical support and business changes . This condition is due to the fact that the inconidence between enterprises and at the current internet objectives are not practical. The misunderstanding of enterprises in the understanding of the company is mainly to be considered that the Internet is online direct sales, online shop; enterprise online is to establish homepage, do corporate image and advertising; some enterprises Internet access is useless. This causes enterprises to only pay attention to publishing information, do not pay attention to access information. Only pay attention to product sales, not paying attention to after-sales service and information feedback is quite common. Untaneization of the Internet Location Target is in the case of positioning the Internet to localize the company to carry out e-commerce, which is unrealistic on the status quo of the environment and corporate information level of e-commerce in my country at this stage, so It has caused a first in the wind, but the result is only the site, no maintenance update, waiting for the environmental improvement in e-commerce for a long time. It is reversed.
Of course, some domestic companies have a more successful e-growing, such as www.bookchinese.com (Chinese library) and Huaneng International Economic and Trading Company, etc. These successful business theories are quite small from the relative numbers of the industry from the industry. Their experienced department is only in this industry, even in a certain scale of enterprises in a certain scale. At the same time, we should also see that in my country, China's business is more developed as an example. Although there are currently 78% of companies that have not achieved networked and informatization, Shanghai 2000 "10,000 companies join hands with the Internet" recently unveiled From 13 districts from Shanghai, 50,000 companies in 8 industries will join the Internet. The footsteps of the Internet are getting faster and more beautiful.
The inevitability of EM development
Only development is the last word. For a company, informationization is a magic weapon in the 21st century. It is the golden key to open the door of success. No information is not competitive, there is no development.
Informatization can improve the "IQ" of the company, making it flexible and smart, and the reaction is agile. In the industrial society, it is the profit of labor and capital decision enterprises; now, it is "knowledge" that the company's profits is the information, analysis, analysis and processing. " The rules and formulas of enterprises in the information age are: turn the information into knowledge, turn knowledge into decision, and turn decisions into profits. The era of the Internet economy has arrived, the network gives an economic new feature: one is globalization, the accumulation of wealth is no longer subject to national boundaries; the second is network, the time and space is no longer difficult to cross the gap, the earth is really a "" The "Village" of the essay of the chicken and dogs "; the third is informationization, in the context of the knowledge economy, the intellectual capital determines the value of the product; the fourth is to decentralize the power, the technology has promoted the power of democracy and autonomy, the Internet means There are countless power centers to exist online, free operation; five are open-ended, networked worlds to promote ideological freedom, market freedom and trade freedom; Six is personalized, the old economic era is suitable for mass production, large-scale market and public Media, and today's products can be "customized" to perform personalized production. The myth of Dell's computer is a masterpiece of e-commerce. After Dell's Internet direct sales, the turnover has increased from $ 1 million per day to $ 5 million. In 1997, the total sales volume of more than $ 1 billion, founders also ranked among the top ten rich people. Internet access can browse others information, but for companies, more importantly, to release their own information, and this must be achieved by doing websites on the Internet. The website is a very unbelful and effective information channel of modern enterprises. It is an irreplaceable sales approach. It is a wealth that has great appreciation potential. It is a trade pass for international practices. The World Bank experts put forward a new concept: future, the state will not be divided into "developed and uneconomous", and the "networking and non-connected" are distinguished. A country is not working with the global network, will be excluded from the mainstream of the world; a company, if it is not on the Internet, it is not in the digital world, there is no existence in the physical world. The Internet will become in fact "Business Center" and the world's largest information center. A company, you don't have to spend too much cost, you can introduce products and images to the world. It is reported that the current business behavior of nearly 70% of US companies is completed on the Internet, and nearly 50% of European companies are completed online. Most of China's companies have not acceded to the internet door, and they will not talk about e-commerce. According to incomplete statistics, only one thousandth of Chinese companies really realize informationization. This cannot be unsolved.
E-commerce and corporate informationization is mutual causal, complementary. E-commerce is the goal pursued by corporate informationization. However, if the management information system of the company itself is not established, e-commerce is like "fishing month" for the company, and it is impossible to achieve. Therefore, e-commerce is based on corporate informationization, which is an inevitable result of enterprise information development. If there is no company informationization, e-commerce will become passive water and none of the wood.
E-commerce can create significant economic benefits for companies, such as reducing procurement costs, reducing stock, shortening the production cycle, saving market promotion expenses, achieving high-efficiency customer service, opening new sales channels ...
At the same time, e-commerce also challenges the company: internally, requires business processes to constantly reasonable, refined management level, strengthen employee training, improve employee's ability to use information technology, and enhance its business elasticity and adaptability, and strengthen the departmental room Communication and cooperation; outside, e-commerce requires enterprises based on Internet-based, refactoring corporate partnership, research competitive nature and way, adjusting corporate strategy at any time to maintain competitive advantage. If the industrial revolution extends the physical fitness of humans, the information revolution extends the intelligence of humanity. The current period of information technology has created the prosperity of the knowledge economy, and at the same time, they have a new productive forces and become the necessary tools for enterprise development!
Possible links for companies E
advisory
Informatization concept consultation. E-commerce in the Internet, one is to ask some primary questions. It is necessary to fully realize that the Internet is not only a platform for resource sharing, an exchange platform, but also an information platform, a business platform. The largest use of the network is a real-time open window, which is a boundless media, no time and space limit. If companies are used well, their propaganda advertising results will greatly exceed traditional media.
Business Expansion Consultation (Online, Underline). In addition to establishing a network billboard, the company has focused on ourselves, but also makes full use of the e-mail, electronic message book, online registration system, etc., establish its own online information feedback system, service system (including information query system, consulting services) System, etc.), this is the development direction of enterprises. The network makes the enterprise steadowed by product-centricity. It is possible to bring business opportunities in personalized services that are full of people, and bring profits. This is the so-called comprehensive benefits, which is obviously different from the benefits of investing hardware equipment.
Technical consultation (hardware system, system security, software implementation). Enterprise Internet access only links to companies to truly integrate the development of the network and enterprises. For small and medium-sized small and medium-sized business, it is a unusual thing to carry out an independent website with high investment. Let these enterprises and ISP, ICP, ASP and other network service industry will join hands, let them join the professional website and become a organic component of these websites, which is the best choice for SMEs.
Some suggestions for getting relatively competitiveness:
Program: In-depth enterprise, strengthen business discussion.
Product: Independent product image, extensive cooperation.
Service: Practice to close the customer, grade deep into the grassroots level.
