1 Program This solution is an e-commerce information and trading platform that integrates companies (including manufacturers and dealers), customers (including producers, dealers, and final consumers). The platform is integrated with the resources of e-commerce online resources, online resources, online and online resources, and the resources of the sales and sellers, and the integration of technology and markets is intended to make the use of both parties of this platform. (Manufacturer, dealer) can get a high commercial added value, making final customers (consumers). The program is implemented through the mode of EASP (Electronic Application Service Provider) Information Consultation Decision Support. E-commerce is the future business trading model, but for many small and medium-sized enterprises in China, it will face applications such as the construction of large investment, high operating costs, long-range range of effective, and lack of standardized application systems, hardware and software A series of problems such as continuous upgrading. With EASP, SMEs can transfer the above questions to them, only focus on doing their own products and services. We use the e-commerce model of Business To Business To Customer to obtain a range of functions such as end consumers integrated business information, business transactions by using an intelligent information acquisition and trading client software. Providing an e-commerce information platform for producers, distributors, end users, the nature and core of the platform is not a simple online transaction, but provide specialization, diversification, practicality, and open information services for customers in all aspects. . What we do is to let the final consumers (Class C customers) can truly enjoy the benefits of the easy and convenient shopping shopping brought by e-commerce, allowing producers and distributors (Class B customers) to avoid high cost of e-commerce. Invested in short-term disadvantages. We concentrate on technical strength to solve technical problems that make e-commerce difficult to carry out, such as digital signature, payment system, security control, these technical programs use a large number of customers to use a relatively low price price to customers, so that the model of e-commerce is more Enterprise companies adopted. Here we design a technical solution for various e-commerce, and reuse the users in a free or a small amount of charge, because the copy of the software does not require any cost. This kind of customer can concentrate on their own products, and its e-commerce technology issues are settled in our concentration. What is the benefit of us? Attracting users, making many customers who look at the threshold can easily carry out e-commerce. 2 Business points can describe our business scope: E-commerce information acquisition software Enterprise E-commerce platform e-commerce information portal 2.1 E-commerce information acquisition software: This is a software that makes consumers complete the e-commerce transaction process, It will be designed to become an integrated panel for intelligent information acquisition and transaction, which integrates a payment system in this panel, and automatically completes the payment authentication function according to the user's login account. We designed a scroll bar to display user customized product information. The server provides a comparison of the price functions of the same type of items every day according to the customized product of the user's customization. The biggest feature of this software is the specialization of business information. Customization. Personalization, easy operation, people don't need to spend a lot of time to find the goods, making the shopping process simple, convenient. 2.2 Enterprise E-Commerce Platform: Help customers cross-e-commerce process and technology implementation, organizations to establish digital nervous systems for e-commerce to collect, manage, organize and disseminate information for enterprises. The platform provides technology necessary for e-commerce, including digital authentication. Payment interface, etc. 2.3 E-Commerce Information Portal: This is the center of the program, issued e-commerce information according to industry classification, and has become an e-commerce information center.
It mainly includes the following information: 1 product information; 2 consumer information information; 3 information of manufacturers, sellers and related research institutions; 4 industry information information; 5 industry engineering information. E-commerce portal provides different e-commerce information for each user by calling the user's different needs, which is filtered by two sorting, which means that the information that the user see is the most close to him. Part. We have got a massive data resource through the full-scale manufacturer, dealer, and end user's authoritative value. The concept of information bank: We have already opened a group of ordered databases on the basis of e-commerce portal, how to use this batch of information value? We can organize these information classified as a manufacturer market. Product production management strategy service. In some industries depending on the information, such as tourism. The securities industry, information services are more e-commerce. 3 Company Description 3.1 Background / History With the development of the network economy, any solution that can seize the market and give support and support, it may be successful, and has a broad market prospect. Therefore, the company's founders focus on serving the market in small and medium-sized enterprises should be small and market trend, and it is believed that providing an e-commerce information and trading platform to achieve producers, distributors and final consumers, three-way communication, Use consumers and manufacturers to supply and demand databases, create *** limited liability companies, provide various services such as e-commerce and market analysis. 3.2 Capital Structure / Shareholder List Due to the initial initial period, the company's founders cannot bear alone, so the company applies for the A venture capital fund, obtains 8 million yuan, and the company's founder is based on the stock, and the shareholding 20%, shareholders of shareholders are shown in the following table: Shareholders hold shareholding ratios, 3 founders of shareholders, 20000 stocks, 20% technology, 3 million A venture capital fund 80000 shares 80% funds 4 products / Services We provide network services including some client small software. 4.1 Providing a client software for the final consumers to obtain and transaction, the software can be downloaded for free. After downloading, the customer applies for an account, fill in his personal information, including his location, what he hopes Information category (ie information on information). After the server accepts the user's application, the server automatically handles electronic money accounts, bank accounts (this account can also be provided by the customer.). After the user is logged in with the account applied by the software, we send him a product information that is appropriate to give him a product information. The specific functions are as follows: 4.1.1 Getting customer custom information is customized by custom personalization, customers can get their own customized information. By expanding our network data warehouse, users can get their own hobbies. Including product information, news, stock market, weather forecast, etc. This information is expressed in the form similar to scrolling information, and users do not have to connect to our web pages. 4.1.2 Customizing You want to get product users If you are not satisfied with the list of items, you can customize the product. The custom dialog provides a custom dialog in this software, providing different custom information based on different categories of users selected. By submitting this information, users submit their needs to our online database. 4.1.3 Leading further information on interest products We can provide interfaces in this client software. If consumers are interested in the information we provide, you can get further details of this item by simple operation (such as clicking). These materials will include the performance, price, supplier, after-sales service of the product, and similar products, etc., so that consumers can have a further understanding of the item and increase confidence in online purchase. 4.1.4 Selecting trading by users The consumer can choose a variety of payment methods including bank online payment.
In this client software, integrated bank online payment system, if consumer is willing, you can conduct real-time transactions. Other payment methods will include remittance, transfer, cash, check, payment, and so on. Consumers can choose the payment method for yourself according to the credibility of the merchant. After the transaction, consumers, merchants can feed back the success of the transaction and whether we can adjust the credibility of merchants and consumers through various feedback information. At the same time, we can provide rewards with higher integral consumers through integral mechanisms. We provide a margin mechanism that when consumers implement online payment, if the transaction is unsuccessful, we can quickly return to the customer to pay the account in the margin. Increase customers' confidence in online payment. 4.1.5 Scalable Client As the user's demand changes, we can provide the continuous upgrade of the software to adapt to the needs of users. Our aim is that the needs of users are our progress. 4.2 Providing an e-commerce platform producer / distributor to producers / dealers can use this platform to build an independent e-commerce online store, this online store is free, When you grow to a certain time, you will receive a certain maintenance fee. This online store is included in our website, but by the manufacturer / distributor's publishing and revision. In this online store, producers / distributors can get the information he needs, but also online business negotiations, transactions. Specific description as follows: 4.2.1 Release information manufacturer / distributor After using this platform, you can post information in the online store. Information content includes product information, service information, policies, consultation, etc. All of these issues and modifications We provide to other manufacturers, dealers, and final consumers. This ensures that the increasing and update of providing to user information is provided. Users can modify, update, and add, you can also be implemented without having to log in to our website, can be implemented by client software similar to the final consumer. Users can choose according to their own situation. 4.2.2 Get information manufacturers can customize the information it wants to get through the online store, such as the product information of the upstream manufacturer, the feedback from the downstream manufacturer, the feedback from the manufacturer, etc. Distributors can also customize the information it wants to get through the online store, such as the list of producers who produce some product, comparison, manufacturer, final consumers feedback, etc. Information acquisition can be similar to client software for the final consumer, but more professional information can also be used in other ways (such as logging in to our website). Once other manufacturers, dealers are released, after modifying their information, changes to this information are immediately reflected in the online store. 4.2.3 Get User Custom Information and Return to Related Information The final consumer's custom product is submitted to different categories of producers / distributors through our classification. If the producer / distributor is interested in this information, it is willing to accept the customization of the product, you can feedback the corresponding information to our information platform, including the price of the product, delivery method, delivery date, etc. This information will eventually return to the final consumers through the system. 4.2.4 Online negotiations, trading producers / distributors can conduct business negotiations, end customers, business negotiations, and transactions through online stores or client software (similar to OICQ chat room software). The way of trading can also be diversified, we do not participate in the process of trading, but the process of transactions is monitored. When the transaction is completed, the transaction can feed back information to us, as part of their credibility review. 4.2.5 Consultation If the manufacturer / distributor has a special person to manage the online store, you can request an online consultation business. By carrying this business in the online store, producer / distributors can achieve online (Chat, or chat room software similar to OICQ) / non-online (message versions, email, etc.) consulting services. Through consultation services, the manufacturer / distributor can promptly answer other manufacturers, dealers, and final consumers, and improve their customers' confidence in their products.
4.3 E-commerce information portal This is the center of our entire program, which is a collection of information collection quadratic collation. By utilizing data warehouse technology, we can implement the following features: 4.3.1 Information Send to deliver information related to customer-related commodities and related technological economic information and policies to customers (including producers / distributors and final consumers). We use this portal to publish customized, personalized information to the customer's client software according to the requirements of different customers. 4.3.2 Information Resources Integration / Analysis Since the consumer obtains product information through information on information, the manufacturer / distributor can obtain information about the final consumers according to their own requirements. The final consumer is no longer only passive, and the manufacturer / distributor is not only the selection range of diverse. Consumers will participate in the design and manufacturing process of personal preferences. We consolidate, classify, processing, making it a value-added information, and give full play to the advantages of the Internet in information services. Since the information resources can be implemented through the portal, information for all industries can be obtained, and it analyzes the second information useful for specific enterprises. Information consultation and decision make well in foreign countries, almost many companies will hire such companies as a consultant for company decisions, and they have just started in China. It has a good development potential. We will receive a large number of user information and product information through an e-commerce platform, and make it a new information consultation decision-making work for the provisional market by machining. It is also one of our important sources of profits. 5 Market Analysis 5.1 Market Size Global Internet Communications is doubled every 100 days, according to expert predictions, after three years, the transaction volume of Internet commercial activities will exceed $ 700 billion. China's 1998 network users are two million. It is expected to reach 35 million in 2003. China's network revenue has grown from $ 400 million to $ 10 billion, including e-commerce revenue from the entire industry 2% Hundreds of thousands of dollars surged 38% of $ 38 billion. 5.2 Regional focusing due to various bottlenecks of e-commerce, such as safe certification, payment, e-commerce investment, goods distribution issues, make many companies to enter the e-commerce market. This solution is to solve these problems to enterprises, enabling companies to transcend technology and cost, and switch from traditional business models to e-commerce. 5.3 Developing emerging electronics (ECONOMY) has made a revolutionary change in business operations. E-commerce is an exponential growth in an exponential growth in an exponential growth in an exponential growth. In the electronics economy, with the development of communications and information technology, people are more happy to establish a virtual organization, combined with specialty, the best partner group, and only perform customer thinking The most valuable business can only. Such economic groups may have higher levels in quality, flexibility, and cost savings. In the era of electronics economy, enterprises have more important sources such as intellectual property, customer relationships, etc., have become the main source of enterprise revenue. People can use virtual channels to search, expand the market, sell, deliver a variety of products and services, and provide after-sales service support, the total cost of the cost may not be as a single cost of traditional market surveys. 5.4 Consumer Overview For C customers, China's online users in 1998 are two million, and it is expected that 35 million in 2003, and 85% of network users are young people under 30 years old. Three quarters are college students. These high-quality talents have a new consumption concept, pay more attention to the uniqueness of the product, and they are also the future high-consumption groups, providing a full range of services around their needs, is the market trend of each future merchant must consider. With the continuous improvement of my country's network construction, this group will continue to expand and mature.
We provide product information and customer custom features to meet this type of customer's timely and comprehensive requirements, and it is also in line with such a group of rapid and easy consumption, it will inevitably be trusted by such customers. Today, the world economy is moving towards globalization, but is it necessary to do scale for different companies? Some products with economies of economies can be used economies, but we also see that the world's big market is facing a variety of consumers and a variety of demand, the magnification of objective markets also requires companies. Higher flexibility, also determined a small trend of the company's scale. According to statistics, my country's current total number of small and medium-sized enterprises have reached 10 million, accounting for 99% of the total number of enterprises, accounting for 70% of employment, and its output value has reached 60% of the entire national economy, which has always been occupied in the national economy and social life. Important strategic status. With the integration of domestic and foreign markets, small businesses have a large-scale production of low-cost production, market surveys and product analysis are more important for many small businesses, and small businesses are not more funding. And technology to support this complicated market investigation. What we did collect products, classification analysis, product and market forecasts, are required to have small businesses. Especially when modern goods are increasing, providing goods in accordance with customer requirements have become increasingly common, and timely provide customers' product information to the manufacturer, enabling manufacturers to reflect in time to individual customers, is a small business The magic weapon that can survive in large business gaps. 5.5 Market Development Strategy At the beginning of our platform, it will pass and some e-commerce websites already have a certain scale of e-commerce websites, and obtain information about a significant number of manufacturers and their products, so that there is B in our platform. part. For the C section, we strive for registration and click Rate: On the one hand, we will make full use of traditional publicity media, such as newspapers, magazines, radio and TV, and certainly do not rule out the way to adopt field propaganda; on the other hand Take advantage of network resources, such as establishing connections in a well-known website, publish information on commercial bulletins, and directly notify potential users through collective email. In a considerable trial and promotion period, we will not charge any fees; when our Class B customers and Class C customers are more mature (the main mark is the number of registrations and click rate to reach a certain number), if the Class B customer wants to continue Using our services, we must agree to our standard protocol, including the defined user's default rate, and the user is obliged to maintain our credibility, and our credibility rating for Class C customers and Class C customers can make our Goodwill and services are more comprehensive. In this way, under the premise of reputation guarantees, we will strengthen publicity. Our Class C customers and Class C customers will find the most reliable information in many e-commerce websites through practical discovery. The service is the most comprehensive, natural customer base. Will increase. Our domestic market strategy is: 1. In 5 years, we attract more than 10% of small and medium-sized businesses to our company's registration shop, according to 10,000,000 households, can reach 1,000,000 households. 2. In 5 years, it attracts more than 20% of netizens to our registration account, calculated according to 50,000,000 netizens, can reach 10,000,000 registration accounts. When the company has developed to a consumer of foreign merchants and foreign countries after the company has developed to a certain scale. 6 Competitive Analysis 6.1 Existing competition involving the latest website of e-commerce is a lot, according to statistics, there is a rough estimate in China, there is a 10,000 website, including thousands of e-commerce, only in Beijing, now average 2 to 5 e-commerce websites will be born every day, and most of them have strong ICPs in China come from e-commerce.
6.2 Replacement Products / Services Since the B TO B TO C is provided, the existing e-commerce system can only replace part of our services, and the new Class C customer browsing, customer customization, etc. Haven't replaced the product, and we provide the collection and finishing analysis of information, it is also a general e-commerce website. 6.3 SWOT (Strong / Disadvantage / Opportunity / Threat Analysis) E-commerce has formed a certain climate in some powerful companies, such as 8848, it has been well-known in the industry, they have a strong funds and technical personnel, you can Soon, I will make the new model mentioned by others, plus their existing users, can quickly form a competitive pressure on us. The disadvantages are still limited to the category of information content, and the seemingly large-scale e-commerce information is not available to the user, and the information content will continue to provide personalized information. At present, the main bottleneck of domestic e-commerce is distribution and settlement. Our supplied e-commerce services do not participate in distribution, but by enterprises according to their own distribution system, the corresponding fees and delivery time, we also implement credit rating on the company according to the liquidation rate of the company, and the guarantee system is also distributed Compensation of default. This way we will bypass the distribution link. In terms of payment, we open an electronic currency account for each user, and users can choose to transfer with our account, and we also provide a guarantee mechanism. 6.4 Competitive Advantages Our advantage is that the electronics business platform has a powerful integration function of the e-commerce trading process, which allows business jump technology and investment obstacles to directly experience the profits brought by e-commerce in the short term. In addition, we developed for personal use e-commerce software in the current leading concept, which makes the e-commerce purchase process, and provides personalized e-commerce information, so that consumers can easily find themselves. information. 6.5 Enter barriers Since the network industry has a competitive mechanism with "only the first, no second", as the first online information service company that provides integrated e-commerce, customer-defined service and market and product demand, as long as we Control the monitoring of the distribution system and support system, the highly reputation and reputation can be strateched in the traditional e-commerce website, and become the first new online business company that realizes a number of services. The consolidation of this status is an entry of the fort. 7 How will the implementation of the entrepreneurship plan? What is the implementation of the company's implementation strategy? 7.1 Strategy Due to the "only the first, there is no second" mechanism, we have a large number of small and medium-sized enterprises (including large enterprises) through the network industry. To achieve a win-win situation. 7.2 League 7.3 Implementation Schedule and Budget 8 Management Team Company Who? How do they have experience, performance records and skills? 8.1 Profit introduction of founders and major members This company is founded by 3 people, and the personnel are as follows: Name Gender age Current professional professional expert Yang Tao male 21 undergraduate third grade student information management Guo Zhenying Men 22 in school undergraduate fourth grade student computer Tian Yizhen female 22 undergraduate fourth-grade student International Finance 8.2 Company architecture 9 funds need for company needs how much funds Implementing the entrepreneurial plan? How does the company valuers yourself to external investors? It is expected that "fund consumption rate" (or monthly spending) is how much? 9.1 funding requirements and funding requirements of funding companies are mainly the investment in hardware facilities, Software development costs, market promotion costs, have been human resources. The initial estimate is as shown in the following table, where the data is the first year of total investment.
