For enterprises, operating a successful online store not only increases the company's operating income and enhances the company's image, but also take this to master emerging channels, connect upstream cooperative manufacturers and customers, form a more stable partnership, and improve customer repeat Purchase rate. Collecting and providing service information through the network, you can also grasp the latest developments of our customers and reduce after-sales service costs. Therefore, do a complete plan for online stores, which is very important for the future business success in the future online store. Below is the step of planning before opening an electronic store: (1) Assessment profitability is the only way to survive in the mall, so the primary goal of operating an electronic store is to increase profitability, so in addition to direct sales of goods directly In addition to the profits, you need to know how to open source throttles. (2) Setting the business objectives If the e-shop is the first one, and is the only sales channel, then, do not set your business target too much in the early days. Because, according to the industry's statistics, the purchase rate of online shopping is less than 1% (the purchase rate of the supermarket is 24%, the purchase rate of the mail order is 3% ~ 4%). In response to the statistics made by the network user, only 13% of users have online shopping experience, so at the beginning of the business should be targeted to expand the market and increase the visibility. (3) The cost of operating costs of operating costs include advertising costs, opening costs and business costs. Establish an electronic store, of course, is unable to include hardware, software, communications, and final maintenance. If you are a small business, you can save the province, and the traffic will be upgraded after the traffic is expanded. If you want to operate towards size, many spend will not save. For example, in the database, the establishment of the product database and customer database is not small, the goods number, the price, the inventory (or by upstream manufacturers) must be investigated. Complicated, you need to analyze the sales of goods, select the main product cooperation with promotion, and the customer database is one of the assets of the store, how effective management is the basis of network marketing. (4) Planning a shopping process a bright and smooth shopping process is the focus of planning a successful electronic store. An important part of software cost is a manual interface design. If the network is just a static information, a few lines, this is difficult to cause the user to buy interest. To this end, when the customer is determined by a certain product in an electronic store, it is necessary to make it clear how to order it. The ordering process does not make customers confused, and the ordering process cannot be cumbersome, otherwise the customer does not order. (5) Planning and distribution approach You will be the commodity of the electronic store to be subjected to physical delivery products, if yes, you can consider the use of an electronic store as a commodity display. For the order of the order and after-sales service, if your product can be transmitted in a digital manner, then you can directly transfer the digital information directly to your customers, save the cost of logistics and retailers, and the delivery of goods Considering the principle of convenience and benefits to attract customers' purchase desires. (6) Determining the payment method currently in the US electronic store payment in credit card (accounting for 80%), but due to the formal CA certification centers in China, the transaction cannot be certified. Therefore, the payment method of the customer is still allocated and delivered to the payment, and the merchant payded by credit card is still a small number. In addition to the payment method of the credit card, there are still a few common payment methods such as post office payment, bank payment, personally payment. (7) Planning Background Homework due to the current amount of goods on the network, and many discounts are often available for promotions.
