Mu Xiao
IBM sells the main reasons for their PC and notebook business, allegedly because the business has been in small profit and even a profitable situation. IBM believes that in the future, the PC industry will gradually have a profitable space, so take the opportunity to sell it.
However, I think that although the profit in the PC industry is gradually decreasing, let's take a look at other companies.
"Dell's net profit is $ 846 million in the third quarter of October 29, and the earnings per share have exceeded the same period last year. In the third quarter of FY 2004, Dell's net profit is 677 million US dollars, 26 cents per share. In addition, Dell's revenue increased by $ 10.62 billion last year to $ 12.5 billion, an increase of 18%; gross profit margin was 18.5%, which exceeded 18.2% in the same period last year. "
From Dell and HP, we can see that this industry is profitable to earn in a considerable period of time. So why IBM does not make money? I think there are several reasons for the following reasons.
1. IBM focuses on the research and development of high-end products, which does not pay attention to this very mature product of PC. Many large companies' strategies are very similar. Entering when a specific industry is close to maturity, relying on the various powerful resources to achieve a leading advantage, when the industry enters the recession, choose to exit. The PC is now in a stable phase in late period, IBM thinks that this time does not need to continue to pay attention.
2. IBM pays too much quality in its business, and less means in marketing and excessive detention. I don't know how the specific marketing methods of each company, but we can roughly know the main marketing strategies of each company from the impression of the mind. A computer that mentioned IBM, our first reaction is: quality! expensive! . When you mention Dell, it is: service! Quality! The price is more expensive! . Referring to Lenovo is: more service outlets, poor quality! Cheaper! However, why is the quality that is good? We have seen no one impression on the IBM service. I don't believe that IBM's service is not good, but at least his publicity is not in place. In addition, the relationship between Lenovo and Government is very good, this is also one of the means. I think IBM is not as good as Lenovo at this point.
3. IBM is not paying enough attention to the PC service, and there is no competitiveness in other respects. Just like the above analysis, why do IBM's services do not impress others? I believe that it must have some reason. I didn't accept its service, and I didn't say anything.
So I think IBM's business in PC should not sell it to Lenovo, but in turn, I will buy Lenovo! ! With Lenovo sales channels, interpersonal relationships, low costs, as well as services throughout the country, so that IBM's PC business rejuvenates youth, or at least a longer period of time is no problem. I believe this is the correct move of IBM.
