Flash video flourishing
I recently reviewed the CLIO Awards * and Cannes Lions * - a winner of annual awards that recognize the outstanding contribution of the advertising industry. When I saw the Internet category winners, some cases made me bright:
Advertising is not always advertising. Many winners are not advertisements at all, at least not banner advertising or pop-up ads. Instead, they are the difference between fuzzy advertising, product information and entertainment. Sales and marketing sites are ranked first. Some of the most striking Flash sites I have encountered are created for sales and marketing purposes. And they are not only a winner: when I visit the agency site and check their file package, I found that they have created a quantity of amazing and real-looking sites. Each award site has flash or flash video. Each first place I have seen is created with Flash. Among them, a significant number of sites also use flash video.
Flourishing trend: video on the web
We have tracked the progress of using Flash video on the website. Recently, we noticed that the number of sites in integrated video has increased dramatically. Some sites are just simple implementation using exact video clips, such as Discovery Broadband *, while other sites are only used as their rich interactive experience to use video, such as Vodafone Future Vision *.
It seems that there is a variety of trends that drive this sharp growth:
Enriched Internet advertising. The result of rich media advertising is a large number of orders, and the quantity is unbeatable. This leads to an increasingly significant trend: integrate video into rich ads. Broadband applications are also growing sharply. PEW Internet and American Life Life latest research points to more than half of the US adult home or office is equipped with broadband, and broadband service prices plummeted, further promoted this trend. Flash helps you get video on the Internet. Flash MX Professional 2004 provides a full set of features integrated on the website. Flash Player allows everyone to watch videos online. Flash Player 7 greatly enhances performance, allowing to download videos from the web server in progress. Flash Player is everywhere. Flash Player 6 (essential for viewing flash video) is 94% in the middle of a computer connected through a web - 30% better than any other video player. Even the level of adoption of the new Flash Player 7 is also 67%. Flash Video Streaming Service makes the flow become a reality. Macromedia NetWorks and VitalStream build partnerships to provide customers with a large number of Scalable Flash video mobile services, enabling large media companies like Comcast to extend large Flash video implementations.
How do you view the video?
Since we are actually interested in the overall video trends, we have conducted an investigation in May, requiring answers to what you use to do this and what you intend to use in the future. Frankly, the result was shocked. According to your statement, the video is very hot!
There are nearly 50% of people in the middle of you now load video on the website, and 25% is going to do so soon. Almost 60% tells us that I just want to put existing video on their own website. 85% tell us that it is very important to completely control the way to integrate video into the site. 79% is intended to create an interactive video experience by bundling a video bundle to various elements on the webpage. 74% is very interested in creating a rich video experience, and is willing to learn Flash for this.
Although the trend of following Flash video is still too early, we do have some worry. Although everyone wants to use Flash video, it may not have tools and knowledge of Flash video effectively:
More than 67% tell us that there is not much to understand Flash video. 80% tells us that it would like to use embedded video in Flash, in addition to a few special cases, this is the worst option. Flash Video Toolkit: The easiest way to get video on the Web
We will tell us in the market trend, tell us what you currently do with Flash Video, and what intend to use Flash video in the future, combine together, develop Flash video kits. When you purchase Studio MX 2004 containing Flash MX Professional 2004, you can get this Flash Video Toolkit, this toolkit contains the following:
Dreamweaver MX 2004 extension helps to quickly add flash video (streaming or progressive download) to the special version of the HTML page Sorenson SQUEEZE, help easily convert video resources to Flash Video (FLV) format
Learn more about STUDIO MX 2004 with Flash MX Professional 2004>
Note: If you currently have Flash MX Professional 2004, you can purchase the Flash Video Kit from the Macromedia online store and you can enjoy discounts because you already have Studio MX 2004 that contains Flash MX Professional 2004.
Learn more about the Flash Video Toolkit>
Other improvements in Flash video
We created a new "light" version of Flash Video Streaming Service with VitalStream, which is designed to support the Flash Video Dreamweaver extension included in the Flash Video Kit. Although this is not a free subscription version, it is reasonable, and it can be tried for 15 days for free. It is a very great thing to put all the videos flowing on your boss to the company's website.
Learn more about Flash Video Streaming Service>
In order to enhance your understanding and understanding of Flash video, we promise to improve training materials that support flash video. We completely refurbished the Flash Video Theme Center, added a new tutorial and updated the original tutorial. Here are some new information you can see:
Flash Video Learning Guide *> New and Updated Flash Video Templates *>
This is just the beginning: In the next few months, you will see many new tutorials and articles on Flash video on the website.
Finally, I want to invite you to access the latest version of the Flash video library. This version is characterized by some of the most exciting customer examples of using Flash video. Do you agree with us in a central location in creative.
About the Author
Greg Stern has been committed to creating resources that help designers and developers improve their skills, expansion networks, and enhance websites. In almost ten years, he developed and managed the Seybold meeting, and insisted on operating award-winning independent developer website-Devx.com and CNET's Builder.com. Greg serves as the vice president of the relationship between Macromedia developers.
