Author: Anonymous Document Type: Original from:
Blue ideal
Page 2 Network LOGO performance form
Third, network logo performance form
As a LOGO having a media characteristic, in order to implement all visual recognition functions in the most effective space, it is generally transmitted, explained, explained, communication, communication, and exchanges the audience through the combination of the specific pattern and the presentation. Interest, reach enhanced reputation, memory and other purposes.
The combination of manifestations is generally divided into specific patterns, statues, synthetic fonts.
1. Specification: It belongs to the appearance symbol, unique, eye-catching, pattern itself is easy to distinguish, memory, through homogenesis, Lenovo, summary, abstract painting performance method, the expression of the expression, the expression of the concept, but It is not directly related to the identification body, the audience is easy to memory the pattern itself, but the awareness of the relationship between the identifier requires relatively more twists and turns, but once the connection is established, the impression is relatively long, and the memory is relatively long lasting.
Therefore, a good design of a good spectrial image should be designed with a high-end memory requirement, a good design, such as Apple's toothprint apple, and a variety of elements of the pattern LOGO, in addition, in other cases, hope The image is established within a short period of time, and the corresponding mascot should be designed to strengthen communication and understanding with apples.
In the era of modern spiritual snacks, Lucent's red circle is also become fashionable. However, this type of design is only available in China, but the latest film and television variety show of cable TV has a spiral Lucent red circle, and there is a boldness when I am screaming.
2, Specification: belongs to the gum symbol. In communication and propagation activities, the name of the identified body repeatedly used or its product name is unified in a text form. The meaning is clear, directly, and is closely related to the identification body, which is easy to understand, cognition, and the concept of expression is also explained, but because the similarity of the text itself is easy to blur the audience's memory of the audience, The long memory of the identifier is weakened.
So the particular text, generally used as a specific pattern, requiring the selected fonts to be consistent with the overall style and should be as new as possible. Complete LOGO design, especially if there is a logo design of Chinese characteristics, under the requirements of internationalization, we should consider at least Chinese and English bilingual forms. To consider the proportion of Chinese and English characters, match, generally have patterns Chinese, Pattern English, pattern in English, and separate patterns, Chinese, English combination. Some will consider traditional, other specific language versions, etc. In addition, it is necessary to take care of whether the application or text expansion is beautiful, this is necessary to make the background, etc., which is conducive to the effect of pursue symbol expansion.
The flash of the Empire and his predecessor, there is a very good design, but there is no Chinese, but the prodigal is always the lack of expression of Chinese characters, the lack of the characteristics of the characteristic font, may result in it. He was thinking about thinking about Chinese. This is a regret that it is a regret that this is a regret.
3, synthetic text: is a symbolic integration, refers to the design of text and pattern, which has the properties of text and patterns, but it has caused the influence of related attributes to relatively weakened, for different object orientation, making a bias pattern or The LOGO of the portions will have a large difference in expression. If you only make simple modifications to the print font, or turn the text into a decorative shape, let everyone guess. Its integrated function is:
a. It can be directly impressed by the identifier to let the reader will understand
b. The text after the style is more likely to leave the viewer to impress and memorize
