Author: Anonymous Document Type: Original from:
Blue ideal
Page 1 Network LOGO design basic application
LOGO's application has always been the foundation of CIS import and the most direct performance form. Its importance is self-evident, and the design of the network identity is especially true.
First, the logo function
As a unique media symbol, the logo has always become a visual cultural language that propagates special information. In the case of the earliest identification example, it is a "Zeng" word icon in Zeng Hou B, who is accompanied by Chu, my country, 433. Regardless of an ancient complicated continental logo, Chinese dragon, to modern washed abstract patterns, simple characters, etc. are all dedicated to identify the identity.
That is, through the identification, difference, trigger association, enhancement memory, promoting communication and communication of the identification body and its object, and maintains cognition, recognition, and achieving efficient improving cognition, regular reputation Effect. As the avant-garde of the times, the design of the network logo should follow the overall rules of CIS and make a breakthrough.
Second, the basic application principle of network logo design
In the network logo design, it emphasizes the principle of unity. Unity is not a designed principle, should be otherwise any of the other design principles such as: dominate, from attributes, relationships, balance, proportions, repeated, counter lining, rhythm, symmetry, comparison, borrowing, harness, and variation The various principles are well known to the designers, correctly use of a complete performance of the design. Uniform can also be interpreted as the principles of the above principles, while higher, more summarized, and more integrated.
The part of the LOGO element is generally common, and this difference is also called uniqueness, or is called change, and the unification is a major performance of the diversity, called a variety of uniform . In the elements of unifying parts, there is a size, material, location, etc., which have the effect of all the roles, known as the domination. Accurately grasp the variety of unity of the object and highlight the dominant element, which is a necessary technical factor for designing network logo.
Network logo emphasizes the identification and uniqueness, resulting in the design of the relevant pattern fonts to be properly associated with the nature of the identifier, and has a similar style.
I remember that the recent Eastecho's netizen forum reopen, there is a small witch to show the logo of the forum, a simple print font logo and the unique style inherent, the quality of the excellence has a large depth, and with the entire website logo Lack of contacts, thereby generating ambiguity. However, as a rod-up website that flooded English logo, I did a Chinese logo to try it.
Network logo design should pay more attention to a grasp of the tension of the matter, which encompasses the striking visual reflection of the object of the object of the object of the culture, background, object, idea and various design principles. It can also be understood as a reason for the most restriction, in the case of insufficient tension in any aspect, often designed LOGOs often, because they don't understand, do not agree, unreal, non-avant-owned, unprecedented, not simple, etc. The user refuses or rejects the audience, forgetting. So just understand the application objects of users and logo, it is less useless. Do not consider national conditions and users' understanding level, it is not necessary to estimate itself. In China, the boss selling a computer is designed for $ 3 million Lucent red circle logo, it is easy to be considered to be lie.
