Front in front, accompanying mother to Yonghe visit a Tsinghua Stone Pot Art Center known to sell stone pots and Pu'er tea, because the boss is patrolling tea and pot in each public office for many years, my mother will become a friend of the boss. After my mother retired, I rarely contacted, so I got a day and time, I went to visit this Pot Art.
The hospitable boss and the boss are booked with various tea leaves, and talk to the sky, introduce a variety of tea and pots. Talking, mentioned that the front-in-law, Pu'er tea, to cook a better report. The boss presents a statement ---- Good Pu'er doesn't have to worry about using brewing will not be hygienic, nor cook. Although I have some concerns, I want to use it, it is also possible. However, this is not because of the sanitary problem, and I sound like a marketing technique.
It turned out that Pu'er wants to use it is a promotion unit of Taiwan tea. The purpose is to let everyone feel that Pu'er tea is very inconvenient, so I don't want to drink Pu'er, so it will not threaten the survival of Taiwan tea.
I listen to this story, I feel that it is sharp! The original marketing method is not necessarily to promote his own products, nor does it need to be hurt, as long as a method is provided, improve the user's threshold, but also make people feel good, it is really high! Probably only people who drink tea every day want to get it.
In the past few days, I just thought of this story, I feel that it is worth playing. This is not only the technique of marketing, but also a minor level. I can't help but think that Michael E.PORTER's competitiveness analysis, Pu'er and Taiwan tea can be said to be replacing The competition between the products, and facing the Taiwanese tea of Pu'er, choosing the way the other customer's bargaining ability, although it is a method of turning a bend, but it can sneak the purpose. worth learning.
