Thorough investigation: 2002 management software survey report - logistics software potential 2002-12-9 China Third Party Logistics Network
------- Thorough investigation of the forty-eighth phase -------
[Editor Press] Recently, the Bathing Information publishes the latest logistics management software market findings. The report summarizes the development status of domestic logistics management software in the past year, and analyzes in-depth analysis from the product price, user satisfaction, providing commodity brand and user needs.
Logistics management software keyword:
1. The survey shows that the management software is used inside the logistics enterprise of up to 94.3%, but only 14.3% of users have planned their own information construction.
2, the survey shows that users are 67.7% for the service status of logistics management software providers (including satisfaction and satisfaction), and 43.8% of users are most welcome to free upgrade services.
3. The brand concentration of logistics software needs to be improved, and the highest market cognitive rate does not exceed 20%, and the proportion of self-development is too large.
4. The user's most attention to logistics management software is stock management, and its focus rate reaches 41.4%, and data exchange performance is protruding.
Through survey data, we found that the domestic logistics information level is initially set, most logistics companies pay more attention to their own information construction and willing to pay a considerable fee to purchase or upgrade management systems. User satisfaction is relatively high, price, return, training, and consulting four key factors reflecting software services. The status quo of brand concentration is also suggesting that logistics management software vendors have to be further integrated, and the overall industries have huge space. (Thorough investigation / Cao Zenghui)
The full text of the investigation report:
Selected from "Computer World"
What is the current situation of my country's logistics software, what is the development prospect of the entire market, and the user is more favored by what kind of logistics software. The medical information has been in-depth investigation in this market. The results indicate the logistics software market -
According to the statistics of China's logistics and procurement, in 2001, China and logistics related annual total expenditures reached 1.9 trillion yuan, and logistics costs accounted for about 20% of GDP. The economic development of the logistics industry requires the support and help of high-tech. In the past year, the days of logistics software suppliers are not very good. Although the goods are not interested in the implementation of the logistics software to solve the transportation of transportation, they are still in continuous purchase management software and systems. But they are getting more and more picky, more inclined to low-cost IT services, and no longer favors large investment advanced management systems. This is one of the investigations of this experience.
Overview: Informatization levels need to be improved
The logistics information system is increasingly becoming the "bottleneck" of logistics enterprises, and the integration of logistics information resources is also the main factor for demand enterprises to investigate logistics suppliers. From the results of the investigation of this logistics industry, the investigated enterprises have applied relevant "logistics management software". However, these software is relatively simple, most of which are only a small part of the entire logistics link, such as vehicle management software, inventory management software, ticket management software, etc., very few enterprises have implemented information management of the entire logistics process.
The survey shows that the management software is used inside the logistics enterprise of up to 94.3%, 81.4% of logistics companies have their own external websites. The specific situation is shown in Figure 1, which shows that logistics enterprises generally attach importance to informationization, and have been put in quite large The human material has achieved a certain results. Therefore, in their next information construction, how to protect these investments, especially how to use long-term accumulated data more concerned. The survey also also showed that only 14.3% of users planned their own information construction. This shows that logistics companies are immature such as themselves such that they have certain blindness when they are under construction. The survey found that many users don't understand their own information needs, often what to do, resulting in "information island" phenomenon is very serious.
Service: High satisfaction is most sensitive
The survey shows that users are generally satisfied with the service status of logistics management software providers, including 67.7% of satisfaction (including satisfaction and satisfaction), as shown in Figure 2. It can be seen that in the early days of the development of the market, the providers attach great importance to the service, and it is a powerful weight of competition. Free service is still the most important service survey results show that 43.8% of users are most popular for free upgrade services, followed by training, consulting and regular return visits. This shows that "Free Services" is still inherently inherent. Software providers must be promoted in service industrialization, they must be fully prepared, give users enough value, otherwise it is likely to affect relationships with customers. This result also shows that due to the complexity of logistics management software, users want manufacturers to provide adequate training. At the same time, regular return visits are welcomed by users. Since the return visit can maintain and strengthen customer relationship, explore more business opportunities, improve software products, logistics software providers should establish a special return visit, and establish a set of corresponding systems.
With the product packaging and sales service to the most common mode for service charges, the survey shows that in addition to "payable" 3 shown. In fact, in the user's opinion, the "non-pay" experience is the same, the feelings of "packaging and sales of products" are all feeling that "service is not available". This gives a software provider that accepts some special techniques for the user to accept "service charges" for users. These techniques can make users feel that "don't have to spend money when service", and let users realize that "service is to spend money." In this way, we can promote the development of service industrialization from the long run.
The most unsatisfactory survey on service prices shows that users who are the most unsatisfactory service lies in service prices, followed by regular return, application training and consulting services, and dissatisfaction rates are 28.1%, 25.0%, 21.9%, 18.8%, this Just consistent with the user's most welcome service form, fully reflect the four most critical issues of software services, namely price, return, training and consultation. In fact, this also reflects that the current software providers are not standardized for services. "Productization" is not enough, resulting in the irregular price of the price, the user feels that such a "charge service" cannot be accepted.
Brand: The quantity is large
There are many kinds of logistics management software, and there is no very strong brand survey shows that the domestic logistics management software market is in the early stages of development, and there are many types of software. The market pattern is relatively confusing, and there is no brand like Exe in the internationally leading brand. This is particularly obvious in a third-party logistics enterprise such as transportation and warehousing.
The brands currently active in the logistics management software market include: Boo, Dongwei Jinxiong, Quick, Yikang, Asia, Tianwang, Yuanwang, 56NET.com, Xipu, Dongfang Era, Shanghai Yibao, Shanghai Sea Big, Dalian Shenghong, Guangzhou Good Yida, Shenzhen Huiyi, Dongfang Tennet vein, Shenzhen Zhonghai, Junhu, etc. Some companies in the ERP field are well known, such as Oracle, SAP, Shenzhou Digital, and Wave Soft, etc., began to enter the domestic logistics management software. In addition, the International Warehouse Management Software (WMS) provider EXE has also come to China.
There are many brands, indicating that the brand concentration of logistics software needs to be improved. The survey shows that there are currently less than 20% of the market with higher market share, Eastern Soft Gold Cabbage, and Merchants Di Chen. The highest is not more than 20%. In the brand cognitive rate, there is also a significant feature, namely, the cognitive rate of third-party logistics management software providers such as Yuanwang, Yikang, Merchants Di Chen is far less than the traditional software such as UF, Kingdee, and Brocade. Business. This means that the logistics management software market is full of opportunities, while competition will also become more and more intense. As a provider, while consolidating its own product quality, while improving the service capabilities, it is necessary to prepare for unfair competition in unsuccessful markets such as "price competition".
It is a very obvious feature that has been developed in a third-party logistics enterprise. It is a large proportion of software that has been developed, reaching 28.3%. But most of them say that they are not satisfied with the system developed by themselves. They are currently actively looking for general logistics management software, which indicates that domestic logistics management software will usher in a peak. Demand: Most attention cost accounting and data exchange
The survey shows that the user's most attention to logistics management software is to manage, the focus rate reaches 41.4%, followed by data exchange, logistics billing and vehicle management, as shown in Figure 4. Behind these functions, there is actually reflecting the two problems currently the most concerned about logistics companies. First, the cost accounting, the second is the data exchange between multiple logistics software.
The logistics industry is in the early days of development. Many companies are still not standardized. They have a lot of problems in their own management, and the cost accounting is one of the most important points. Due to the characteristics of logistics companies itself, they make it very difficult for them to make accurate costs. If logistics management software can help them solve this problem, it will greatly increase the attraction of enterprises to purchase logistics management software. Regrettably, most logistics management software in the domestic market does not solve this problem very well.
"Data Exchange" is high, and it is unexpected to this survey. According to a deep understanding, the reason is the third party characteristics of logistics enterprises. Since a logistics company tends to serve multiple manufacturers, while each production commercial management software may be different, so their data format, document form is completely different. This means that logistics companies must meet the data formats and documents of different customers. If you do not solve data exchange, the relevant staff of the logistics company will have to make a lot of repetitive entry, which greatly increases the error rate of orders, and reduces work efficiency. In fact, we must interface with multiple sets of software, this is the current real situation of most logistics companies.
In exchange with the user's communication, users are particularly concerned about the software's complexity. Since the use of logistics management software has a lot of relatively low employees, if the operation interface or method is too complex, it often brings very much trouble to the application. At present, the operation complexity of logistics management software on the market is a certain gap between the user expectations.
The expected price of millions of surveys have shown that users can withstand the price of logistics management software to bear 1 million yuan, and the proportion is 84.4%, and the specific situation is shown in Figure 5. However, in the process of communicating with users, there are also many users who do not pay special attention to the price.
80% User Prepare Upgrade The results also show that 80% of logistics companies are preparing to upgrade their management software, further, 62% of companies are ready to choose software now. This shows that the real demand in the logistics management software market is relatively large. In the case where there is no information system that cannot enter the bidding, logistics companies have an urgent desire to implement logistics management software. In addition, from "Most companies or brands that are upgraded to now" can also be seen that the user's loyalty of logistics management software is relatively high, and the brand migration is smaller. The main reason is that the current logistics management software provider customer relationship is well maintained, and the service makes customers satisfied.
It is mainly recommended by the manufacturer to understand that the product survey shows that users understand that the logistics management software is recommended by the manufacturer, and the proportion accounts for 38.6%, followed by peers recommendation, IT media and logistics professional media, the specific situation is shown in Figure 6. This shows that software providers are recommended or logistics companies understand the main ways of their software products, and software providers should pay attention to the construction of sales channels, expand and strengthen their sales system construction.
Very emphasis on industry experience, it also found in the investigation process, users value the industry characteristics of logistics management software. For example, companies engaged in dairy delivery When selecting software, they will pay attention to whether the software provider has industry experience in dairy distribution management. This is also the reason why the "peer recommendation" is the second important way to understand the logistics management software. Therefore, logistics management software providers should pay attention to the development of industry solutions, summarizing their own industry, and pay attention to the establishment and publicity of the model customers. In view of this, companies can strengthen their industry solutions, specialization solutions, and establish a sample case to improve their market promotion. The influence of online marketing is gradually increased. Although the proportion of this survey is only 7.1%, with the development of the Internet, its influence will get more and more. And, many users also said that the website is an important factor affecting their decision. The user believes that the website is a software provider's face. If you build your own website is not well, then his software is definitely not good. Such software providers are certainly not in their choice. This shows that software providers pay attention to network marketing. On the one hand, we must build your own website, especially pay attention to the richness of interface friendship and content; on the other hand, pay attention to the spread of online, such as linking the URL to major portals, search engines, and professional logistics sites .
In addition, when making decisions, the business personnel and IT staff are often proposed, and they will make a decision by the company's person in charge.
Trend: Introducing Supply Chain Management
Although China is still too early, many logistics service providers have extended their business to supply chain management, such as Fedex and Dell, they are typical supply chain management. Development to supply chain management services, in fact, is one of the trends in the development of the logistics industry. However, a service provider has a certain condition to complete the entire logistics process, such as the need for raw material suppliers, and sharing its inventory to the logistics service provider.
This trend also has a similar idea in China, and some domestic manufacturers such as light, Shenzhou Digital. A logistics service provider can provide a service other than logistics is a trend because the manufacturer is actually a light, provided that the logistics enterprise capacity is sufficient, and whether it extends, the direction is not necessarily, the key is to analyze the logistics enterprise Core competitiveness.
