1, business district
There is a very official statement many years ago, Tianjin population is 9.6 million. Now many merchants mentioned that the population is biting to 13 million people. If this number is exactly, a Tianjin accounts for 1% of the national population, which is undoubtedly a huge city. A quite controversial and unknown municipality.
Therefore, Tianjin is definitely not a city, but for the whole of China, the 99% of the Chinese have nothing to do. I don't want to mention it, I can't think of it. In this large port, I also hide a national 1% of the population.
Ten years ago, Tianjin's department store retail industry was a leader in Tianjin, and repeatedly rushed to the top ten of the national commercial retail, Tianjin Business Circle, which was centered on Tianjin Adjuvenation Center, driving Binjiang, Hualian, Department Store, etc. Many commercial retail venues, forming the business landscape of Tianjin, and the defeat is gradually appearing with the rhythm of urban culture and China's reform and opening up.
When Beijing Gome opened the first large-scale household appliance retail store in Tianjin, Tianjin's state-owned commercial retailers jointly published an advertisement on the local evening newspapers, the title is "# 大 商场 unite on the attack". I don't know what this advertisement is to want to tell the boss of Gome, or want to tell consumers what information.
Originally, the sales of household appliances that were largest in the proportion of major shopping malls began to be taken by Gome until all shopping malls no longer sell their home appliances. The national state-owned shopping malls in Tianjin began to defeat until "home world", "Carrefour" and so on. The big supermarket is getting food, daily department stores, etc. The major shopping malls have not fallen in the whole line, floating in the wind and rain of the market. It is even more broken away from another ancillary business district, Oriental Commercial Building, Tianjin Mall. Several renamers, replacement of business models, don't. Operators said that they did so many years, and every inch counter and bricks in the mall were banks. Next to cover a new business building called "Name", but from the cover, the first floor hall has not yet there are not many merchants to operate. A depression.
In theory, the alternating replacement of business districts is an inevitable law, but there is a lot of thoughtful problems, it is worth studying, the last business circle old advisory business farm puts up competitive gestures, the new supermarket sales, also put it in Large supermarkets in the center of the business district, calling the supermarkets, the surface and all large supermarkets have no difference, but not long, it will be difficult to continue. According to the supplier and employees, you will always lose things.
Due to the management problem caused by the system, it is only a problem that the problem is not solved. During the period, there will be more unknown issues that will not be solved. This big supermarket, then was acquired by Carrefour.
Almost at the same moment, Tianjin Xiali was acquired by FAW. The first brand of China's first car brand was thrown into the memory of people. There is no "Xiali" brand in the future. Over the years, she has accumulated intangible assets accumulated for Tianjin. This car brand that has been a household name has now become a nominal of the low-end and the lack of expression.
The thin camel is big, the commercial big name is in the process of not falling, and it has bite the new second phase of commercial building, and has created another commercial real estate space for Tianjin, Xiaobai Tower Commercial District. However, after business, the new Binjiang Commercial Building and a large hotel is not satisfactory. It is a little bit of gas. This is not a size of the mall because of the operation. It is often unexpected. But it is also half a year to return to the supplier back to one or two. The funds are in shortcoming, causing business building and supplier disputes.
Such a high-end Binjiang Wanli hotel is naturally afraid of compliment, because from Tianjin Airport, you can see that people who are cold and entering port know that Tianjin hotel industry will not be very prosperous.
The peace of Tianjin has become an eye-catching street from the previous commercial golden section. Under the appeal of some private enterprises operators, it has finally put it into huge investment, and repairs it, re-divided the business style, and re-name "Golden Street" brings new vitality for the retail industry in Tianjin. Due to the success of "Golden Street", she also became the goal of investment, Dalian Wanda covered a huge Wanda Commercial Plaza, sales and investment. Form a new commercial retail area, direct use of Xiaobai House Commercial Zone, Binjiang Road Business District. The success of "Golden Street" has seen the hope of commercial management decision makers, so Tianjin clothing street has also conducted a large-scale investment transformation. On the side of the clothing street is the Nanshi Food Street. On the other side is Tianjin Shopping Mall and Oriental Commercial Building, decision-making. It hopes that the residence of this old clothing street will drive this business field.
In fact, clothing streets are not as lucky as "Golden Street". She didn't drive anything, even the shops in my streets were difficult to maintain their daily fees. Originally, many clothing brands who had a great hope to swallow, and withdrawn things. The latter reluctantly maintained.
2, Nanshi Food Street
In the Tianjin Business Pattern, it has to be mentioned that Nanshi Food Street, Hotel Street, this majestic Chinese architecture is a place for accommodation and eating. In the years of operation, it naturally became an important tourist attraction in Tianjin. Travel resources, so Tianjin local people are not going to eat there. More than many visitors from the field, want to concentrate in Tianjin style, especially Beijing, here is a terminal station of tourism bus.
Wherever the foreign tourists eat, the local people will not go easily. If most is more accompanying guests, this market law makes the food street every six days or other holidays are all Beijing accent, when I take it Walking a lot of weapona or fruits of the north.
But usually, food street is still a depression, and the depression is going to the restaurant. Let the manager take a headache. Also makes tourists feel discomfort. The second floor is everybody.
Food Street once again invested in huge investment in 2004, and combined with a number of powerful shareholders, hoping to renew a new, reviveable food street.
However, this investment will also make a water drift, and a small ripple in the Tianjin market. Will not let Tianjin have any unexpected. why? Because I knew it next to the drumming commercial street next to him, this Gulou Commercial Street has been speculached, demolished, investment, and other business operations. Today, when he passes him, it is slightly filled, how is it not like a commercial location.
The future of the future failure of the South City Food Street is not the food street itself. It is the lack of appeal in Tianjin, and the cultural appeal. Now Beijing people come to Tianjin, except for dog ignorance, it is to find seafood and twist.
Beijing, Hebei tourists don't know what is Tianjin? Know Tianjin has a port. There is a dog. Tianjin's signature has no bigger appeal to tourists and investors, maybe he will feel that there are more tourism resources and cultural monuments to be more than Tianjin.
The real prosperity of the South City Food Street and Gulou Commercial Street is a tourism, expanding the influence of the city and cultural appeal. Attract more tourists, entertainment, diet, shopping, and drive the surrounding business.
3, women's street
Visit investors who have a business circle in the South City Food Street, a Golden Shopping Plaza. At the time of planning, the original intention is to see the commercial appeal of Nanshi Food Street. The appeal of the new Anditai Commercial Building in the South City, and the road opposite the road is the costume street. The end of the street is another commercial area, and there is still not far away. Tianhong Commercial Building, is important, there is also a drumming commercial street.
An important reason for the misunderstanding of planning and investors, is to ignore the regionality of the South China and Drum Tower Commercial Street, and he is from history and patterns. It is a tourist business nature. In culture and habits, Tianjin local people will not go there.
Therefore, this Jin Yao Shopping Plaza has built no one to buy things there, and a new round of investors reposition, and a name "Women Street". I found a female sportsman to make a spokesperson. Master avatar in the periphery of the business. Intensive advertising, investment. This is still a failure, the idea of "Women Street" should be borrowed from Hong Kong's "Women Street". Most of Tianjin people have never been to Hong Kong. Maybe I heard that this famous brand, new investment and decision makers and planners are probably I hope to learn from the popularity of this famous commercial street, it can make a one in Tianjin.
The root of this failure, one is that the business circle is very close, but numerous consumers are walking, from the South City Food Street to Women Street to the Drum Tower to New An Riitai, it looks very close, but walking, There is no commercial facilities on both sides, how can I form a consumer group?
The most important thing is that the consumption habits of foreign tourists from the South City Food Street are not changeable. So can't form the consumer cultural recognition and habit of Tianjin 13 million to "Women Street", then the future "Women Street" can only rely on the Beijing tourists who come to Tianjin on Sunday. So Will Beijing Tourists in Tianjin consumption on Sundaydays to buy daily necessities or clothing products? Of course, they want to buy twisted, and I want to eat is Tianjin seafood. They think that Beijing's goods are more rich than Tianjin, because many merchants in Tianjin are going to Beijing.
To say that this Jin Yao is saving, wait for the "Women Street" to completely rest business, it will clone Tianjin Tanggu's foreign goods market, form a strong port and Tianjin-style business style, from the sale of Tianjin ancient playing pictures, Drum Tower Commercial Street Go to a large foreign store, to the Nanshi Food Street of Tianjin Food & Culture. Such a clear pattern. A pattern with culture-oriented direction. But the premise is that Tianjin City itself has a call, this power is getting stronger. Just like the "Hardware One Street" in the South Road, if Tianjin has enough appeal, even if it is dismantling the South Road, the "Hardware One Street" moved to the Big Zhuang outside the outer ring line, and some people still go there. Do business.
In fact, investors in women's streets operate a small defeat in the context of a defeated, if you must make the "Women Street", you must let Tianjin citizens recognize and accept such a consumer field. Then, the advertisement can change the concept of people, but the advertisement is hungry, but the advertisement cannot change history. This reason is that you can spend a billion to build a meat buns, but it is difficult for people. I believe that your meat bag can replace "dog ignore" in people's minds.
4, on top of the Valley and Bar Street
It is also in the construction of Tianjin TV tower, "Shanggu" is also a commercial street. The location of the street is far from any commercial area in Tianjin, but it is because of the displacement of commercial areas. The continuous change of consumer consumption habits has formed more Commercial area, around the tower, a new home music supermarket and open. Consumers are no longer in the past, there is a "Shang Street" shopping life and consumption habit. Instead, choose more free and more personally.
On this street, this street has been turned on. But in a difficulty, it is an investment. Why do you want to believe in Tianjin? If you are a merchant in Tianjin, this street will inevitably be a losing bureau, then this street must have an absolute value requires France, Spain, Sichuan , Taiwan's etc. Different catering entertainment agents.
Find these merchants and successfully persuade them in this street, not easy, after all, Tianjin is indeed a coco-creature for many people because of lack of publicity, good, this accounting for 1% of China There is absolutely tempting, definitely a big market concept. Plus on the valley is indeed a gathering place with a higher income. The winning is large, but do not have a broken chain on the fund.
A bar street is a Sanlitun Bar Street, in Beijing, is located on the Tianjin Friendship Road, which is a set of special shopping and bar area, which is built in the factory building of the old Tianjin "Great Wall" TV. Known as Friendship Road Wind Street.
It has been built for many years, and the shopping area has been bleak. There are several bars that have become climate, but the concept of street is far from being formed. It is mainly that this street is not popular. There is no more business, there is no more people pay attention to this, No more bar culture supports this area.
In theory, this style is not to become a defeat. Her success will provide a model for Italian style streets and various style streets for future Haihe Reconstruction.
5, supplier
In 2004, many small and medium-sized suppliers began to leave Tianjin, because buying shops or leased shops is high, sales in shopping malls is too low, and the return is also lacking. So a large number of small and medium-sized suppliers, coupled with major supermarkets and hose clothing began to sell. It is more like this shopping mall.
The Maiyi Leisure Square in Binjiang Road and Shanxi Road is developed by Wenzhou businessmen. His positioning is leisure, young people, but his opponent includes Wanda Commercial Plaza, Baisheng Commercial Plaza and more.
From the current trend, there will always be one or two of the compartments of the business, and now I am not a promotional war for each business circle, but an investment war.
It is the key to recruiting business. Come on, you have to make good, and you will have personalities and features.
This is very difficult. In this investment war, many operators asked in a glance, where did the merchants go. Business?
Is there such an individual or a private industrial and commercial household in Tianjin? Theoretically exists. Tianjin Apparel Chamber of Club is an industry association that is spontaneously composed of Tianjin private clothing enterprises, which has been put on Tianjin private clothing enterprises, which has been in Tianjin Industrial and Commercial Federation, from the founding of the establishment, even from the main enterprise of members to make Chamber of Commerce to the Netherlands On the table tennis court, it is indeed a superior call for Tianjin.
Hebei's clothing enterprise producers create their own brands to say that it is Tianjin, not Hebei. However, this organization is also a drop in the salary of the entire Tianjin, and there are shopping malls in Shandong do not sell Tianjin branded clothing. The reason is that the price of the Tianjin brand should be sold in Hong Kong, Guangzhou, Shenzhen, and at least sell Beijing clothing.
The brands of Tianjin clothing merchants sell some products to all parts of the country, and the other part occupies Tianjin's big old shopping malls, barely maintains the harvest of old shopping malls and merchants.
These merchants have become a fatal victim in one defeat. The so-called city gate is filling, and the pool fish. When the merchant's goods can only go to the field, this pattern is also very confused and sad when they are selling in the large market of 1% of the Chinese population.
And the supermarkets are in full swing, do adults, family music, Carrefour, Wal-Mart, Century Lianhua, etc. Under Tianjin around the world.
But these goods from all over the country are all available. For Tianjin, it is indeed a bit sad. After all, there is no more bicycle and watch like the bicycle and watches like this year.
6, cultural appeal
Writing here, first mention Tianjin Great Alley, this Tianjin's largest small commodity wholesale market covers Tianjin and some of the Hebei area, but because the town is also formed, it has formed his own wholesale market, and it has formed an impact on this big market. Although there is no fatal flash, it also affects the sales of this big market.
The waterfront bathing bath in Tianjin has become unforgettable, and has become the past, people go to the beach, and go to the Beidaihe River in the highway. People have forgotten that Tianjin is also sea.
Tianjin New Construction Yingbin Avenue, from Tianjin Airport to the city's nearest avenue, there is a very beautiful building, called "Oriental Flower Market", this market is to build a part of Tianjin and even part of Hebei Large floral distribution ground.
However, this huge investment is also rest. Because the lack of buyers and sellers, the flower is not caught, there is only to change into the "Beijing Asian Games Village Automobile Market".
Selling a car, selling a car, but also called the "Beijing Asian Games Village Automobile Market", these operators and decision makers who have lost in Tianjin may have a lot of summary and emotions, there is money, there is a project itself, useful man management On, wait, but there is an important reason is the cultural appeal in Tianjin. A city that has no cultural appeal to other cities and regions, and sells anything else. It is difficult to form a market and it is difficult to accompany the popularity.
Tianjin Culture, Tianjin's film, TV, newspaper magazine and other cultural communication institutions have not fallen, except for Peking Opera, plus one or two influential newspapers have different cultures in Tianjin, there is no cultural trail.
A city that sleeps in the meat bag is no way out. Here is a commercial miracle in Tianjin, Tianjin Isetan, this famous old-fashioned mall with high-end goods, is not large, but sales and return is the most stable. She has a Japanese business. The method of operating is not complicated. Over the years, the Japanese persisted in their own business style and culture, and finally formed in the minds of Tianjin, this is the highest-end place. She is unsubstituted in the minds of consumers. It is not a big area than her, more advertisements are more than her, things can be changed than she.
The secret is culture.
7, Tianjin and Tianjin Economic and Technological Development Zone
Tianjin's most brave region is a Tianjin Economic and Technological Development Zone. This development zone for Tianjin frequently pays for the economic development of Tianjin has set up the horses' work, but the cultural value of this area is just a manufacturing center, it is a factory. Concept, whether his life facilities and how complete, no matter how beautiful his regional planning is, he is an emerging area after all, and the urban culture is still very shallow.
Even after several years, this area has a large change, but she does not change easily as the concept of manufacturing zones. Therefore, from culture, the cultural construction of the huge old city in Tianjin is also critical, cultural attractions, cultural celebrities, cultural events, etc. are all part of the city.
The development of Tianjin manufacturing is no doubt, but Tianjin is impossible to become a manufacturing city like Dongguan, she is a living city, and 13 million people need business, need culture, and active economic behavior.
8. Is there a cultural resource in Tianjin?
Many people told me that Tianjin has no tourism resources, there is a common statement that Tianjin is too close to Beijing. So a lot of things are not doing, it is not worthy of being close to Beijing, but it is not worth holding all day complaints. Is the development zone in Tianjin not very good? Is it close to Beijing?
Tianjin is transformed from Hai River. After the transformation, there will be some problems, which is where the business is intended to do in a beautiful building after transformation, and returns to business formats.
The most important and most achieved in cultural resources is the tourism resources, one to travel, countless people tell me that Tianjin travel is a big mistake. Tianjin has no tourism resources.
At this point, it really can't be imagined. I feel that Tianjin has no tourism resources because it will lack confidence, I should ask Zhang Xianliang to tell how he sells desolate.
As long as you have your heart, your tourism resources are there, let alone Tianjin has such a beautiful five-way road. This will not really explore its value. Now let a look at it, see if it is not dismantled, the remaining complete buildings are not enough world.
If the architects of most countries dominated by Europe have left their work in Tianjin, and they can also be fully found. Tianjin Xiaoyang Building Building can apply for world cultural heritage.
This year is not, the coming year, I will apply for it. Because Tianjin's foreign buildings themselves are world cultural heritage, and other cities are removed. There is only Tianjin. She is the world cultural heritage.
Moreover, in the Oriental China's big port, Lin Li is a large number of more than a hundred years ago, the Western architecture, there is no ancient people, and the two have no one, it is definitely the world cultural heritage. I am proud of life, working in such a city with such architectural civilization. Tianjin puts forward the cultural celebrity of Tianjin to create a city culture, driving and promoting urban development, this point is very forward-looking, and it is very much. However, this problem is the same as Chinese football. In theory, Tianjin has a 1% population in the country, and can have cultural celebrities from probability.
Just like football, the world's 1/5 of the population can't pick up ten high people. Is it true? No, because the football is not returned to the people, just in the hands of a few people. And the culture is also the same, of course, cultural celebrities are like air, wandering in every corner of this city. The economic movement is marketized, and the culture is really marketized.
Cultural celebrities have already existed, but he doesn't say right, so he does not exist.
We are convinced that when Tianjin culture is prosperous, it is when many defeat turns.
