Weekend finally finished reading "boiled three countries" book, this is the most interesting, relaxed management, marketing class, which I have ever seen. Although it can't answer my many doubts, but causing me to think, write with you.
Time management: It is well known that the main point of time management is to classify the lifting of things, prioritize. In the face of "important and emergency" (such as: crisis, time stress, etc.), "important but not urgent" (such as planning, summing up, prevention, etc.) these two types, I have always thought that "important" Emergency, this is also taught by many management books. However, this book puts another point of view: do "important but not an urgent urgency", then do "important and emergency", carefully think, there is reasonable, if a person is always busy to deal with the crisis, fatigue, how to do it Planning, improvement, preventing things that have not been underestimated? The lack of planning, prevention, will lead to more crises, emergency, thereby causing a malignant cycle. The first company I participated in work has this phenomenon: the technical staff act as a firefighting team, to remedy everywhere, emergency, but there is no time to improve product quality. "The Sales Department" VS "Marketing": I have confused the difference between these two departments, and I have also taught several friends who have sold them. Their answers make me basically understand the difference between the two, but this book The answer is the most impressive, there is a feeling of Mourning: "The Sales Department is a profitable department, the market is a departments of a spending." But the market is spent in order to make the sales department make more money. From the functions, the Sales Department is responsible for 'finding customers', the market department is responsible for "What kind of customers"; the sales department is responsible for 'sell', the market department is responsible "How to sell better"; sales department is responsible for 'Make money', market Ministry is responsible for how can you earn money '. In this regard, the market department is like the sales department's eyes and minds, which have a great impact on the sales of products. Let us re-examine these questions from the perspective of the market department: "What kind of customers will need our products? Do you need product segmentation for different customer bases (such as home users, SME users, large enterprise users)? Can you use the sales network and channels of others in your own sales network? Can the price strategy of the product can be more flexible? ...... A lot of successful companies don't have to have these two The department is important to have someone to consider those problems.
Customer-centric: relative to the "product-centric" product design, marketing concept, "customer-centric" more adapt to the market development situation. However, when we are doing products, is it often asking yourself "Who is the user? Users who want to buy our products? Is our product easy to use? ...", I have seen many closed doors, detachment Users needed products; they have also "centered", pursuing more product functions, powerful, but forgetting the function of more complex, ease of use, and high cost. This is a change in concept. It will affect our way in the subtlety, promote our products to customers: "Centered": Our product supports voice, fax function, adopting SIP protocol, can wear Transfer firewall ... "Customer-centered" Method: Our products can save you XXXX yuan for you every month, you can recover your investment in X month ... Suppose I am customer, second The way is more tempting to me. When you do a product in the future, I should consider the user, try to see the problem from the perspective of the user.
In general, this book is worth reading when I am idle.
