The three turning points of the death of Haihai Wei [Article Guide] All people remember its name in 9 years, the reason is that it is the first, but it is unfortunately only to perform once.
In 1997: "Content" lost this year, there is a thing of the hanging Haiwei on the triple intersection: In June 1997, the post and telecommunications system investment of 7 billion 169 national multimedia communication network launched, Yao Haili has been obvious Impact. The goal of Founded in May 1995 was to be the first Internet accesser (later called ISP). However, because the market environment is far mature, in addition to ISP, Hai Wei also shoulder the role of the "popular" role of the market, and to be responsible for the content production (later ICP). The bigger dream of Haiwei is to build a big network. This grand ideal once called "writing China ISP Legend". On October 28, 1996, Zhongxing Company was officially contained in Haini, making its registered capital reached 80 million yuan. After receiving nearly 80 million yuan, Zhang Shu Xin wants to do the first big thing to form its own network. Hai Wei's ten communication lines were rented with heavy gold, one is a satellite circuit (Vist), one is a national data line (DDN). In the plan of Haiwei, 20 cities have been built in 1997, reaching 40 in 1998, allowing users of these cities to be freely roaming. However, even if it is not considered the cost of communication lines, the opening fee of each node is 200 million to 3 million yuan (in fact, it doesn't spend more than 80 million yuan). According to the industry, in addition to the fact that the market space is small, the biggest obstacle facing private ISPers is that China Telecom and other backbone network access enterprises have put into the Internet to access the market with big hand. At all, they have not given private ISPs. Survival space. "The domestic and foreign environment has fundamentally, simple replication or transplantation of ISP operation mode, there may be no or many restrictions in China, which is also an important reason for the failure of Haowei," said person. With the increase of the number of Internet users and the company, the trend of a network information service is more obvious, people are no longer satisfied with the Internet, and the service providers need high-quality professional services, which means Chinese networks. Commercialization has emerged. So, in August 1997, Haiwei proposed to transform from "People's Network". For the Chinese, 1997 is a jubilant, hustle and born: Hong Kong return, the 15th National Congress, the Three Gorges Project ... At this time, a friend of Zhang Shuxin took back a project from the Yan'an Image Engineering Committee: It is recommended that Hai Wei uses this Time to make a "online Yan'an". At that time, Zhang Shuxin plans to put the history, reality, and character story of Yan'an, attracting the national primary and secondary school students to increase income. For this year, it costs huge sums of money, and 200 webpages, 500 pictures, and more than 100,000 words have been "online Yan'an". Zhang Shu Xin felt that only a "online Yan'an" is still not enough, so I make an instruction, to be a massive, use the best technology first Yan'an, then Xi'an, then the country, and finally launch "online China", making it a classic brand of Haiwei . But unfortunately, the click rate of "online Yan'an" is very low. Just in this year, Netease, Four Practice Forum (Sina's predecessor), the rise of CHINABYTE and Sohu, which forms a challenge to Haili. "Yao Wei, who entered the misunderstanding did not seize this 'The chance of transformation through the content'", Zhang Shuxin's unfortunately commented. In 1997, Heiwei's annual income was 9.63 million yuan, but its advertising fee was 30 million yuan. In December, due to the outbreak of the financial crisis in Hong Kong, the China Policy Company terminated the idea of Hainwei, and the Haiwei began to shrink the front. In 1999: McKinse gave a "wrong" for two years, 1999, just experienced the changing, equity change and personnel shocking. On June 22, 1998, when Zhang Shuxin resigned, the investment in the financial statements in front of her reached 140 million yuan, but the actual income was only 9.63 million yuan.
In the face of serious loss, Hai Wei must make a choice. Through a series of integrated reassemblies, McKinsey was officially controlled by China Xing, and the price was 3.8 million yuan. The prescription of McKinsey is: "Use the global network to obtain complete information, from the corporate structure of capital to the link to the company's knowledge-based ecological alliance." - No matter what, this "prescription" has such a little "virtual ", The only beautiful one is to establish Haiwei Information Company, stripped adverse assets to the original Hainwei communication. McKinsea believes that Hainway should continue to continue in the field of traditional Internet access services, should gradually carry out telecommunication network communication services based on computer Internet services; in addition, the development of content services in the main logo of the theme virtual community, Resource integration, external integration strategic partners, carry out Internet platform services for enterprises and applications, and strive to develop a commercial ecological alliance that runs through "online and offline", "industry and industry". The board of directors has built a structure for the Hailiwei: Established Yihaiwei Information Technology Co., Ltd. (referred to as "Xinyu Haiwei"), and the original Yahaiwei Communications company is in assets, business cleaning After that, it will be loaded into the Haiwei. In addition, ZTE also registered an innovation company that managed as a primary responsibility, integrating its previously investment of high-tech industries under this wholly-owned company. The high level of Haiwei's company refers to the three-dimensional structure of these three companies, and the connection between the Internet industry has achieved complementary and interest sharing. In November 1999, Haihai's financing was successful, and Xinyi Haiwei was registered in Hong Kong. Many companies have been surprised to Hai Wei's success in overseas financing. Industry insiders said that some of the international venture capital companies are very recognized by McKinya, which is likely to be a "bleeding" for Zhongxing "bleeding". In this way, McKinsey's consulting program did not have a substantive change to Haili, but it became a packaging before financing. 2001: Abandoning ISP for another two years, in August 2001, Haowei abandoned the ISP, announced the "large transformation". On August 1st, the big shareholding of Yahaiwei Information Technology Co., Ltd. issued an announcement at the Hong Kong Stock Exchange, which is called the domestic famous ERP software producer Zhuhai Tianxin in China with the price of HK $ 48 million. "We have to be a comprehensive solution provider for information construction", and Han Xu, President of Haiwei, said, "Haiwei finally returned to 'rational'." Subsequently, Hai Wei and Tianxin, Universal Company jointly organized a national tourist activity called "E-should-have all the best, the advantage", and jointly entered the corporate information market. "We must do the suppliers of enterprise information system solutions, provide enterprise information, provide comprehensive solutions from access to network platform construction, system integration, enterprise management system," Han Xu said. However, the software industry, Tianxin and universal software in the domestic master, obviously not competitive enough. In the ISP field, Hainway can only be rushed to 20 in the top 20 in Beijing, but if the power of the stroke is fierce competition, it may be ranked 200. "This is a bit like letting Beijing TV station to sell mineral water, the original brand will lose its title", "said an employee in Hainwei. At this point, from ISP to ICP, then to "Suppliers of Enterprise Information System Solutions", Haiwei, who has repeatedly transformed, has never found its positioning. Even after acquiring Zhuhai Tianxin and Beijing Universal, the lack of strong products and related services, this fatal problem can be said. "In this case, you will lose your own ISP and ICP business, and it is not intelligent." Although Han Xu regards this transformation as a turning point of Haiwei, Hai Wei seems to have not changed to the direction he expensive.
From August 20, 2001, from September 7, Hainwei launched a large-scale layoffs rare in the domestic website. At that time, the dissatisfaction of employees has also triggered labor disputes. Since then, the company's business has been in a step forward. Until today, the three words of "Hai Wei" may only find it in memory of the old tenwug. If it is not a list of 847 business license issued by the Beijing Municipal Administration for Industry and Commercial Administration, no one will remember the existence of 海 威, although it is clearly written on the Haiwei's resume: 1995 5 Month to October 2004. However, after the ancestors of 2001, Haiwei could not create a miracle for those who pay attention to it. Review all news about Hainwei, you will find that the "transformation" and "reorganization" have extremely high frequency. "Hai Wei has not found a profit model that suits you from beginning to end," said that the chairman of the Internet Lab said that "In the interview with the reporter," In the business it has done, even one can stick to it. To this day, I am afraid that Haiwei can sell a good price in Nasdaq. " "I am a hobby, it is never an expert." Zhang Shuxin is full of gratitude to the Yanghe Wei years of the year, "Just like Guo Jing, there is a high-end people, build a hero. I think the experience is accumulated, there is no waste, only benefits "However, the reality is not the rivers and lakes in the martial arts novels. There is not much opportunity to squander, although there are too many exploration and change, but Haowei seems to be in a few important inflection points, so History no longer provides opportunities for correcting errors. In 1997, the first time, who was established, two years, ushered in the first time. At the beginning of the Yang Dolue, the Haiwei Alliance Microsoft; when the Spring Festival, its national net is opened, and the eight cities in the country are opened in the country in 3 months. The company has 11 million yuan, and the company is even announced in the media. The amount will reach 500 million. Two months later, there was a international venture capital fund willing to participate in the sea, but because of policy restrictions. At that time, the number of all Internet users was less than 80,000, and this year, the number of users of Haowei has reached 40,000. In January of the following year, China's first national net chinanet was officially opened. At this time, most Chinese people still do not know what the Internet is.
