Online games have become a new economic myth. China Game Work Committee CGPA It will reach 6.7 billion yuan.
When the computer online game is in the ascending, mobile phone online games that use mobile terminals for the game platform are in the revolution, from primary, text MUD games, the text MUD game that is implemented. After the "big three countries", "big words", which launched many players group interactive, is actively preparing the large proliferator (SP) Mantone, which is listed on Nasdaq, has announced recently, will officially release a mobile network at the end of August. Game "Three Legends".
The online mine of online games According to foreign research institutions Informa Media, the mobile game is the fastest growing part of the global game market, and its output value will rise from $ 243 million in 2007 to $ 3.8 billion in 2007. Domestic consulting company is also expected in the "2004 China Mobile Game Market Focus Report", in 2004, my country's overall mobile game market will approach 600 million yuan. The domestic mobile game industry is officially launched since China Mobile Treasure Chest, and users have grown rapidly. In just a few months, mobile game users increase to 2 million. In the face of unlimited online game market, network operators, value-added service providers (SP mobile phone manufacturers have killing them.
The relevant person in charge of the China Software Industry Journalists Association's Game Software Branch believes that the mobile online game market is increasingly reflected in the increasing number of mobile phone ownership, 3G calls. According to him, many developers have been involved in mobile online games in about thousands of national game software developers. In an interview, I learned that the game developers of Sega, Yubi and other game developers have reduced the development of computer online games. They have established mobile game development sectors, and the largest online game manufacturers in China have completed alliances, together Create "China Unicom-Grand Game Tour" and actively involve the mobile game market.
Long-term tracking research on mobile game market dynamics Shui Qinghua Research Center Marketing Manager Vette, because mobile online games have any time, anytime, anywhere, people can travel, travel, go to work, after work, after get off work, etc. It greatly broadens the development space of online games. He also pointed out that in a wide variety of mobile value-added services, mobile games will become new excitement points for mobile value-added services. For mobile operators such as China Mobile and China Unicom, users and annual revenues are increasing, but they are worried about that ARPU values (average per user) have been dropping. Mobile online games will become a wireless operator followed by a rich treasure. In interview, I learned that mobile phone manufacturers such as Nokia, Motorola, Siemens, Ericsson have also vigorously invest in mobile game development and its operational platform - research on mobile terminal products, now there is already a new mobile phone that can realize online game features. For example, Nokia N-GAGE, 3300, Samsung X400, etc.
Online game form brewing revolution
For players who are keen on mobile games, the era of big "greedy snakes" is already very far away. From embedded to the download version, from single machine to the network interact, from SMS text to graphic game, from chess and complicated graphic games, in just a few years, mobile games have completed "four jumps".
However, according to the reporter, the current mobile phone online game is still in the text-shaped "SMS SMS game", the mobile games such as computer online games have not been largely popular. Most SMS text gaming languages are beautiful, and the story is twisted, but the game lacks a strong visual impact, and it has not been able to make mobile game enthusiasts. Most players think it is too simple, the participation is low, and the performance is poor. The chess game online game with a simple graphical interface came, there is now a number of SP companies that have opened chess games, such as Shanghai to Tong Information Technology Co., Ltd. and Motorola work together, relying on China Mobile's GPRS Network, make Motorola Kjava mobile phone users to play Chinese chess, double buckles, and mahjong, dozens of wireless networking games.
In this regard, Wan Jing said that whether it is a primary SMS game, or a chess game, it is not possible to compete with the increasingly rich computer online game. Only interactive, visually experienced the popular game popularity, mobile phone online games mature. At the moment, the graphic mobile game of the hell of army, brewing a mobile phone to the revolution of the real online game era.
Movite Wireless CEO Wang Weijia is optimistic when facing the media, 2.5g color screen is equal to mobile multimedia. He believes that China's mobile communications have actually entered 2.5G era. With the popularity of color screen phones, the value-added business of the mobile phone will enter a multimedia era. According to the idea of the game software developer, the wave of mobile phone color-screening revolution in recent years has picked up a strong intensive agent for mobile phone graphics online games. Liu Wei, the US Department of China, said, introduced to the reporter that the color screen mobile phone is replacing the previous monochrome mobile phone to become the mainstream of the market, in the fourth quarter of 2003, the shipments of the color screen mobile phone in the Chinese market account for all mobile phones The percentage of shipments increased from 35.6% in the third quarter to 51.2% in the fourth quarter. It is estimated that by 2006, 50% of China's mobile phone insurance will be a color screen mobile phone, with a number of more than 200 million, will exceed the number of Internet users in China. This is the solid foundation for graphics games. How far is the universal online game era?
Although mobile online games showed an unparalleled prospect, for consumers, enter the mobile online game world, first have a high-end mobile phone with performance of wireless Internet and HD images. According to Liu Wei, Xibotong wirelessly cooperated with Motorola, the "three legends" in the world next month, launched, 1.4m game software built into this phone. Other game applicable model Motorola V series and Nokia's S40 and S60 series, you need to download 100K capacity from the mobile dream network. The relevant person in charge of the software branch pointed out that this means that only people with higher quality of life are game potential consumption objects. If they want to meet the mass consumption, it takes a while, which is a rapid development of mobile network game industries. Bottleneck problem.
You believe that in addition to the memory restriction of the mobile phone, the problem of high-end mobile phones is to be a major problem in the industry, and network transmission is also a hurdle facing the industry. He said that on the current GPRS, CDMA network data transmission speed, simple repetitive graphic chess game is barely, but the complex graphic game cannot be smooth. Network transmission speed is a major key factor in players to continue playing games. If you don't get a better real-time response, the network will lose its meaning, and there is no need to agree with a computer game experience. He believes that the real graphic mobile phone online game is at least one, two years.
Yi Guan International Senior Analyst Huang Jia also believes that mobile online games are still in a new year, and there is still a big distance from the truly industrial development stage. The same as computer online games, the launch of mobile online games will also bring out a new industrial chain, mobile operator, game provider, mobile phone manufacturer, etc. Huang Jia said how to build a good operational model industrial chain is critical to this emerging industry. In this industrial chain, mobile operators, game providers, mobile phone manufacturers have formed a three-pointed triangular relationship: one, the cooperation between operators and mobile phone manufacturers. For operators, increasing users The probability of using their game products is the way to grow in their profit growth, and some mobile phones that support mobile games are relatively complicated, such as WAP phones. Now operators have to work with terminal vendors to make it easy to make mobile game operation interface as much as possible. Second, game providers and mobile phone manufacturers. If the mobile phone manufacturer and operator's cooperation is solved, the mobile phone already has a very operative interface, and the manufacturer is also very willing to built a link between mobile products, and what kind of game, what content , What form, these are all required for manufacturers and game providers. Its three, game providers and operators' cooperation. In the entire industrial chain, there is a relationship between management and management, supervision and supervision between operators, game providers and operators. In this case, there is a good communication between business processes, qualification applications, content management, and other issues. Huang Jia said that the high-quality mobile game content is used by the user, and there is a kind of physical charging mode by operating the convenient terminal and the operator. It is a healthy operation mode. In terms of charge mode, in addition to the way to download charges, the main issues that need to be considered by the mobile game market industrial chain: How to solve the user's reasonable billing, charges, etc.
