The information era is really a magical era. Earlier, 4200 words of the 4200 words of Guangdong, sold the $ 180,000 high price. Now I have sent a mobile phone online game called "God". Does the mobile phone network value do? Is the mobile phone online game be becoming the next entertainment hot spot?
In 2004, the most attractive enterprises in IT industry were not grand. The grand agent of Korea online games, but also borrowed international capital, from 500,000 registered capital to today's Na City listed company, refreshed new records of numerical era. The grand success is that the success of the Internet is not as good as a successful entertainment. In this time of this materialism, people and people's distance are so close and emotions are so alienated. How to fill a gap between emotions? This problem is a huge business for savvy merchants. When the game swept in the support of digital technology, the city's male and female discovered that this virtual world is such a taste of them: I can give up the hypocrisy of human nature and let go of my own nature, I can act ideas. Don't consider this cost. In short, the online game world brings a new entertainment way.
The Internet has achieved online games, then the mobile online game success chance has a geometry? China has more than 300 million mobile phone users. Obviously, this is a huge potential customer base. The mobile phone itself is a natural digital device, high popularity, frequent use, has become a necessity for a necessity. If you can transplant online games to your mobile phone, it will be very huge.
In fact, the mobile phone has made considerable wireless value-added service providers earn a lot of money. In 2003, the global SMS revenue reached $ 40 billion. The three major portals in China have exceeded advertising revenue and realized the stock market. However, SMS profits "good days" have been returned. Under the norms of the Ministry of Information Industry and Telecommunications, SMS markets have become regulated, standardized, and "small motion" has no retaining space. Therefore, in order to continue to profit on the mobile phone platform, providing new services is a must.
So, the two parties of supply and demand are already awkward: the demand needs more fresh digital entertainment, suppliers need to seek new business methods. That is, the market prospect of mobile online game will be expected.
The development of mobile online games can be supported by each link in the entire value chain. .
From the most upstream mobile phone supplier, it will fall from 27% to about 10%, and the gross profit margin of the mobile phone will fall all the way, and a new mobile phone investment market is only two months in the crisis of 40% of the price. For international plants, if you want to get higher than the industry average, you must use technical advantages, vigorously develop the surrounding application of mobile phones, use new application points to lead consumption trends. For example, the current popular mobile phone and dazzling, ring tones, and other functions. These functions have also created higher technical barriers while meeting their customer needs, making small manufacturers in technology, can only be attached to the large factory by paying patent, alternatives. Therefore, mobile online games require higher chip technology, and new applications in higher display technology will be sought after by the major factory. For example, mobile phone chip technology leading Nokia and other companies will then lead the competitors again to form new technical monopoly advantages. Not only that, once the mobile phone online game forms trend, the current huge low-end customers will have a climax of a change-on upgrade, which is natural for mobile phone manufacturers. Therefore, it is expected that mobile online games will be able to obtain mobile phone manufacturers, especially high-end mobile phone manufacturers.
From the perspective of the middle wireless value-added service provider, mobile online games will become the process of reshuffle and survival of the fittest. At present, more than 9,000 wireless value-added service providers, mainly by providing SMS, ring tones, etc., low technology thresholds, easy to enter the market, so the fish dragon is mixed, the market is low, and there is no real SP brand. The mobile online games are relatively technical, more than capital, which can be expelled from a part of the market competitors. At the same time, online game experience tells us that online games can easily have Matthew effect, and the customer base is mainly concentrated on a limited number of games, how to carry out marketing offensive will not be a relaxing thing. Mobile online games are expected to have the same situation. This expels more peer competitors at another level. By then, how to break around many online games will become a major topic of each SP. The results of competition will be some online game SPs that have been recognized by the public to become the last winner. From a telecommunications service provider, mobile online games are naturally a good profit growth point. More importantly, it is a more critical issue to stand on the threshold entry into the 3G era. From the current application, there is no more applications that have an urgent need for 3G. Mobile online games will seek high bandwidth as required from the long run. Therefore, the development of mobile phone online games can enroll 3G service quality of telecommunications service providers, which can improve telecom customer usage. If you take into account the text messages of dozens of words, you can bring a hundred billion-level market, and a mobile online game user has a monthly consumption of 68 yuan, and there is no reason for the telecommunications service provider without a reason.
For the next customer, mobile online games can always communicate with good communication and entertainment at any time. On the one hand, at any time, entertainment is adapted to the high-end lifestyle in the city, and on the other hand is large. Solve the problem of site restrictions and time limit. If you can introduce a work that is in contemporary emotional needs, mobile online games will become another important entertainment for urban people.
Comprehensive opinion, mobile online games will be supported by various links in the industrial chain, and become the next hotspot will be expected.
Of course, hot spots are not ignited by ignition. The development of mobile online games still has some bottleneck problems to be solved. Technically, the handling of mobile phone chips remains to be improved. Economically, how to deal with the economic relationship between telecommunications and SP is a problem that needs to be resolved. In addition, how to standardize mobile online games in cultural connotations is also a legal issue that cannot be ignored.
Under the driving of technology and business, the development of mobile online games will arrive. Grasping the first machine and grab the mobile online game market will be a new competitive point for SP.
Mobile phone network games are good, and it is also a big selling point for the market, but should we think more, domestic game developers, unable to get a complete recognition of single-machine game development in less technical requirements, Or is very small, and we have more skeptical attitude towards online games, we think that everyone is waiting for network, tariff, and terminal further update development, more attention should be paid. The quality of its own products, improve the viscosity of the product, give the user confidence, so that it can grow faster when the spring is coming.
