Europeans Ditch TV for PC
BY
Electricnews.net
Published thursday 2nd december 2004 10:47 GMT
The internet is causing people in Europe to spend less time watching TV, according to new market research In a report entitled "Evolution of Media Use in Europe - Web Impacting Consumption"., JupiterResearch said that 27 per cent of web users in Europe are spending LESS TIME INVT OF THE TELLY AND AIIIILY 17 Per Cent of Respondents To Watching Fewer Hours of TV in Favor of the Net.
The report covered six of the biggest economies in Europe, including Germany, Sweden and Italy. JupiterResearch concluded that the internet was having the greatest negative impact on TV consumption in the UK, France and Spain. "In these markets higher broadband penetration is a key Driver of Cannibalisation as Broadband Users Tend to Spend More Time Online Compared with Dial-Up Uses, "Jupiter SAID.
