China has an old saying, called "knowing it," said that it is easy to understand, but it is difficult to implement it. In modern enterprise management, the big faders on countless markets seem to have proved this simple truth - many people, they have the smartest mind, have the keen business smell, one shoot brain, point ...
However, people with these qualities are often not the last winner. Perhaps, the famous American management expert Peter Brruoke said: "Management is a practice, its essence is not known to be in the line; its verification is not logical, but is fruit."
This is a very strange phenomenon. Who will believe that people who succeed is not smart? But the fact is really true.
Difficult to know
90% of entrepreneurs IQ does not protrude
Let's first define a smart meaning, and smart refers to the normal value of a person's IQ higher. Such people are smart people who are often said in our lives. With such a logic, we will find many successful people, including successful entrepreneurs and professional managers, their IQ does not stand out, so they are not smart.
Look at the individual resumes of many successful entrepreneurs, you will find that there are only 10% of the IQ super group in the middle, and the remaining 90% of IQ is absolutely ordinary people. However, they succeeded.
In addition, we can also see a lot of smart people. We may not be able to recall some of the Chinese business people, they are sensitive, their brains are active, they may even be the smartest class of people after China's reform and opening up.
For example, they can take the lead in taking the Chinese trademark and launch a product similar to the "Viagra" in the United States, and the market is sensational; they can quickly inspect the psychological needs of Chinese consumers and carefully pack various concepts. Sexual health products and quickly form a market size, and then quickly disappear; they can also be proud of the CCTV's advertising bidding meeting, one million gold, then carefully count "Audi" to change "Mercedes" drama.
However, these characters referred to as "gold ideas" and "white gold brain"? Or fail, or very frustrated.
Difficult to know difficult -
Smart people are often confused
What is the reason? There are two old words in China, a very good, a sentence called "Avenue,"; another sentence "smart and smart mist". There is also a sentence is also very interesting, called "big wisdom, small macro".
Due to smart, they are difficult to build outstanding management, it is difficult to establish a continuous development. Such reality is really difficult to accept, and the fact is true.
Because of smart, it is always smart; because the heart is flexible, it is easy to be tempting to be new, it is easy to see the real accumulation, easy to neglect the corporate development law, easy to relax the system management ... The opportunity is very much, smart people It's always five lights in front of you, so I don't have it, it's dazzling, and finally planted in a beautiful trap. If you speak from this perspective, in corporate management, it is not easy to do real "know", and "line" is even more difficult.
Refractory -
Business is expensive and peaceful
Of course, 10% of successful entrepreneurs are both smart and wisdom, and they are afraid of being a man. However, this 10% is not regular. The law is the successful entrepreneur of 90% and unsathest but wisdom.
These IQ does not stand out, they or stubborn, or peace, will not easily believe in a chance, and will not change their decisions that have been made, keeping a road and constantly walking; they are stubborn, peace Instead, they can go further, then, in this long business management process, they become wisdom and become big.
Smart people have changed, and people who are not smart are constant, and the real wise man is good. So, the so-called "big wisdom" is actually a major event, and the little things have changed. And the so-called "small macro" may be bigger. In the middle of it, even if you can't figure it out. Therefore, "all the thorough people, must be easy." The highest realm of commercial management, still relying on mutual unity of knowledge and rows. We must master wisdom through practice, because of wisdom to promote practice. Action on the basis of wisdom, I will inevitably, but the premise is that you have to do your best. (Chen Huixiang)
