Reprinted in: http://www.sina.com.cn November 05, 2004 10:54 It168.com / computer Tiger Beijing time November 4th, the long-lived Windows XP Starter Edition (XPSE) in Thailand It was officially launched, one of the heavy heads of Microsoft's anti-piracy, and then XPS will also land in Indonesia and Malaysia, and the Russian and India will also be available later. In contrast to Microsoft's positive attitude, end users and computer vendors have a single force. Microsoft's embarrassment is in China's saying: shaving head, a hot. In developing countries, the penetration rate of PCs in developing countries is not high, and the high software authorization fees have more and more computer users begin to touch with pirated software. As the operating system supported by the computer underlayer, piracy rate is more stiff. In order to quote у у 蚧 娴 PSE to unveiled at low prices, and accept the market's inspection with piracy. The emergence of the low-cost Windows operating system broke the "Global Unified Sale" system for Microsoft's long-term implementation. In fact, the case of dividing prices according to geographic regions is not fresh in other industries, such as pharmaceutical industries, catering industries (such as McDonald's), equivalent products, prices in the United States may be much higher than in developing countries. Why is this reasonable pricing method? In May 2004, Symantec issued Thai version of Norton anti-virus software in Thailand, and the price is only half of the English version. Thereafter, the Sun micro system launched a government prices system for enterprise software, decided by the population and development. Similarly, Yongzhong Officed from China also launched a strategy of pricing according to local GDP (GDP) in the world ... for this phenomenon, Jupiter analyst Wilkes said: "This is just a trend, Due to competitive threats, more companies have tried, this trend is more obvious. "Obviously, Microsoft is working hard to join this ranks, although this transformation may be pirated, Linux and local government coercion, but Microsoft does It is a step worth drinking. "This is a great step, it indicates that Microsoft has noticed the developing national market" USA Gartner analyst Dion Wiggins said, but he also said that by issuing a cheap XPSE, Microsoft can only attract a small part of potential users. . Unlike Microsoft's other operating systems, XPSE will not appear in the retail market, but is limited to pre-installed on a computer's computer. This way is because Microsoft has found that the number of sales sales is far from the number of PC sales. Some PC vendors discard the Windows operating system on the sales computer in order to reduce PC machine prices, while pre-assembled Linux systems and even DOS systems. Such a PC will be put into the embrace of pirated windows after sold. In this way, the PC manufacturer is a gang of pirated software, which makes Microsoft very annoyed. In 2003, Thailand Information and Communications Technology launched a computer's popularization plan and requested Microsoft to help. After being refused by Microsoft, Thailand launched a cheap computer bundled with Linux. I didn't expect to have received more than one million orders in just a month. This Microsoft is anxious, while bundling Windows XP family version and Office XP ($ 53), one side to introduce XPSE development plans for the Thai market to guide new users from the sales source. Once the strategy is launched, it immediately won the Government procurement contract for Microsoft in Thailand. Since then, Microsoft is like a law, and it has set four countries such as Malaysia, Indonesia, India, and Russia and will extend to Vietnam and China.
