The importance of search within website
http://fullsearch.com.com
Chinese full-text inspection network 2004-9-16 8:38:49 echo
Keywords: Search In the station, when we evaluate a website, the first job that is often done is to analyze the validity of search in the site. But according to us, more than 50% of the website search results cannot achieve the expected purpose of visitors. The following is the factors in the station to return to the website investment to the key factor: 1. It is not that every website needs to search for many websites. Visits can be fully achieved by standard column navigation. Especially small websites that are not available on some contents. 2. Processing for misunderstanding If you want to enter "Faberware" on the Walmart.com website, you will get the result of the correct "Farberware". It turns out that Wal-Mart has pre-estimated that consumers may misunderstand this word, and thus avoid searches less bad endings. But if you enter the same keyword in Macys.com, you will return "0" results unless you are more spelling. Website like Macys.com should learn to Walmart.com. We have a lot of money to spend a lot of time every month to track the words in its website search, and give the corresponding magazine matching results to meet the needs of visitors, increase sales from the search box. 3. Use the search results according to price, product name, etc., such as entering "Digital Camera (Digital Camera)" in the website Jr.com, will be obtained, which is easy to retrieve. Instead of a lot of messy results, let consumers have no choice. 4, synonyms and synonyms Sometimes there are multiple titles, formal and informal formal, formal and informal, difficult to define only by one name, in order to avoid the user searching its similar name, it is necessary to find the result of the result. This type of goods determine several names. 5. Processing for "0" search results I have searched a unlikely product "Purple Diamonds" in each jewelry retail website, I have not intended to have any gains, but there is an unexpected discovery in Diamond.com. Its search results page is as follows: The goods you are looking for are currently not inventory, we will look for this item to the supplier and add the product catalog. Please call our free customer service phone or submit your needs through the goods shortage. And in Ice.com Enter the same content, page feedback is as follows: This website does not have "Purple Diamonds" products, but you may be as interested in the following items, then some of the directory and additional search options. JCPENNEY results are feedback bedding rather than "purple diamonds". In any case, it is better to provide other items to choose from "0". 6, test search to test your search and competitor website search, especially those best-selling goods, if you can't satisfy the search results, what about visitors?
