Five reasons for retrieving in the station
http://fullsearch.com.com
Chinese full-text inspection network 2004-9-18 23:15:03 Winter
Keywords: standing in the station
Abstract:
This article mainly introduces five major roles in the station search on the Internet website: what you have obtained; understand the intention of visitors; in line with the habits of netizens; to enhance the value of the website information; the symbol of identity. Finally, the current Internet search engine cannot replace the retrieval of the station.
Since there is a computer, human beings have started to save information, there is saved, and there is a lookup, so the retrieval technology is born. The development of text retrieval technology from the initial SMART document retrieval system [1] to the Altavista search engine, to the current search giant Google [2], the development can be described as a new month, with time, people began to get used to the Internet search era, standby search The demand has gradually revealed. The five reasons required to retrieve in the station below: First, what is obtained. The amount of information is always growing, and the patient's patience has gradually declined. According to statistics, every time you need to click on a mouse, one-third of users choose to give up. This means that 100 visitors enter our website. If you need to click on the mouse to find what you need, then there is less than 4 people left. According to the 11th China Internet Information Survey, 53.1% of the Internet is to obtain information [3], the purpose of most websites is to let the outside world understand yourself, the more people know, the better. To return the visitor to the user, let more users know yourself, so that the retrieval in the station becomes an inevitable choice. Second, understand the intention of visitors.
Master Peter. Druk said: "Be sure about what your customers want?" The customer's needs will always be the most important, so we are always analyzing our customers where and what they need. All people who visit our website may be our potential customers, understanding their intentions is important for us to make decisions. The station retrieval technology can implement this feature, the log function in the station can record each visitor search term and retrieval result, which is the most direct manifestation of the visitor intent. By analyzing this information, we can also adjust the website structure, put the visitor's most wanted in a clear position (more people who know us). This reason is often overlooked. I am in the second place here is also hoping to attract everyone, especially those who have already retrieved in the station. Third, in line with netizens habits.
According to the survey, 68.3% of the Internet us often uses search engine [3]. Most people have used to find what they want by searching, rather than looking for a level first level (I rarely use Yahoo's classified catalog). If you visit the visitor in the website, if you haven't seen the familiar buttons, you will not hab it (we don't let God feel uncomfortable). In a psychological point of view, if people are easy to get tired of emotions, this is why you will feel particularly far from you for the first time. If you are familiar with this feeling, you disappeared. It seems that for God, we also need to use the station search. Fourth, improve the value of the website information.
What we often happen often: Mingming remembers a document about eating spicy shrimp, just thinking about where it is. Visitors have similar troubles, only remember that a website said about Zhang Guorong jumping, but I don't know where the specific link is. In addition, if the HTML document hidden in the catalog may have seen it since the website is established throughout the website, these are not what we want. There is no doubt in the station to solve the above problems. At the same time, according to one subject gives all relevant documents to visitors, allows visitors to understand what he wants more, this increases the organization and logic of website information, which is convenient for visitors to use, improve User experience (user experience: a noun that makes us unrest). Five, the symbol of identity. Is there a problem that the inside of the station is not just the problem of a user experience, or a symbol of a website professional identity. Browse the website of foreign companies, it will find that almost all websites have a search box in the most obvious area of the homepage. This communication is: Professional website has a station search (Oh, I didn't say foreign websites). The mentality of netizens is: I don't have to use, you can't control, you don't explain that you are not professional enough. In order to establish an image, it is also necessary to use the station search.
Finally, I have to explain a question: Why is there a search engine that still needs to retrieve in the station? Can I find it directly with the Internet search engine? There are two questions: 1 Search badminton, you will search 235,000 pages [4], don't know where the company's row is on page 10,000 or 10,000 pages, the searcher may never look at it. 2 The search engine collects the web page through the network, which is difficult to index for a deep web page in the website. Of course, the biggest reason not to retrieve in the station is currently not to be too high. Although the sparrow is small, the station search has the same technical composition as the Internet search engine, and the price will not be low. If there is a very cheap station retrieval system (5 cents a pound?), Or free, all sites will be very happy, of course, will choose to retrieve in the station, then the Internet enters the real search era ...
