The new book "IT Dafa" will be launched in mid-August, this is an introduction version of the general IT class (IT humanity) book (original title: in search of stupidity-over 20 years of high-tech Marketing disasts). Amazon Online Bookstore: http://www.amazon.com/exec/obidos/asin/1590591046/qid=1090899801/sr=2-1/ref=sr_2_1/104-2916860-5807938; Official Website of this book: Http://www.insearchofstupidity.com/; More interesting is that the original book of the book in the book, the official website of the book specializes in making a propaganda trailer for this book, which is also expected. This book official video trailer download address: http://www.softwaremarketsolution.com/files/insearchofstupidity_intro.wmv Ni Guangnan said to the preamble of this book: "In short, everything hopes that he can" less stupid, Readers who make less mistakes can get a valuable lesson from this book. If you can really do this, you will have the opportunity to move to your own success by summing up the failure of others. "Although it is a foreign version, the main thing is The famous American IT company failed, but through the translator's inspiration translation, the famous ten representative and far-reaching stupid cases were described in the history, very smooth. This book author Merrill R. (Rick) Chapman is a senior IT consultant in 1978. He has been a priority, product architect, product manager, senior sales manager, and corporate consultant, etc., personal experiences. Combined with more than 20 years of IT experience, the first-hand information and professionals of the first-hand information and professionals, Mr. Chapman presented the "IT Dafa" (English original "In Search of Stupidity"). The book is detailed in detail, many companies that have been very successful, but they have lost their good bureaus because of stupid decisions. The book is unfailed to describe the three-year development process of the IT industry, and ten business warfare events affecting far-reaching business. It can be said that this ten shots have laid the market pattern today. I can know why today, why is today's PC market? The current software market will be Microsoft to dominate; now why the scene is no longer ... I believe that many readers who pay attention to the IT industry will be this. Years have an unlimited emotion. The story in the book is very exciting, but this is not a simple MBA case set, but through ten cases analyzes ten critical topics in business operations. In fact, this ten topics are not only high-tech companies, but all modern companies need to face business issues. They include: understanding of industrial standards; reflection on "shrinking" products; judgment on product positioning; understanding of market relations; grasp the scale of enterprises; paying attention to corporate mergers; design; technical guidance Control; understanding of corporate public relations; thinking about emerging technology. Since the content is a typical case of representative companies, this book has a lot of significance for business operators.
Another feature of this book is that the full text is filled with the author's lively and unrestrained nature, and the words are unique and humorous. The scenes of the film, the scenes of the drama are rendered, so that the original boring and long content will become fascinating. From time to time, there is a freshly known business war detail, and the interesting cultural background of interest, and the deep-speaking motto, letting readers feel the essence of high-tech competition in a relaxed and enjoyable. This book belongs to the book of economic management & computer cultural theme. Since the content of this book is wide, different readers can get different experiences: maybe the old heroes, the sorrow of the hero yesterday, may admire the wisdom of the strategies, the king's decision, maybe I will understand the ups and downs of the business war. The competition is cold and ruthless, maybe I will feel the rapid change of the market, the success or failure of the sky, maybe I will understand the first line of the details, the micro-moonlight of the decision ......... There is no normal victory in the competition, there is no regular basis. The essence of competition is not better than who is strong, than who is agile, not more smart; but rather than anyone is stupid, less mistakes. ...... ... breaks excellent dogma and exposes the essence of competition. ...... "IT Dafa", how terrible to reveal the implementation of stupid decisions; for you to dialy out of ten to avoid the defeat; condense the rules of ten business management. ... away from stupidity, avoiding the typical marketing mistakes that often appear in the software industry; learn lessons, in the unbeaten place in cruel competition, thereby achieving excellent realm. ...... More urgent expectations of domestic IT industries operators can get enlightenment from the defeat of these high-tech companies, humor, that is, "Western failure" creates "Eastern Unbeat" ...
