High school new curriculum textbook: four provinces marketing
2004-09-28 16:41:05 Reporter: Wang Dong
In the summer of 2004, the first promotion of high school new curriculum textbooks in Shandong, Guangdong, Ningxia and Hainan Province is launched. After promoting, 1.2 million high school first-year students in the fourth provinces began using new lesson teaching materials, and their teachers have also begun to reflect the new teaching methods in new teaching methods. High school education is not compulsory education, and students in high school paragraphs are only 1/3 of the compulsory education stage, so many management methods for the new curriculum materials for primary and junior high school are not applicable to the promotion of high school new curriculum teaching materials. This year's four provinces new curriculum textbooks are also reflected in the characteristics of the past: the National Ministry of Education is clearly prohibited from being prohibited from direct contact with the land-level education committees, and the provincial and district education department will organize new curriculum teaching materials recommended. meeting. Specifically, the Shandong Provincial Department of Education is based on the recommendation of the teaching materials, and the editor of the textbook will explain the textbooks and use, the provincial experts scored; Ningxia and Hainan due to few high school students, And the relevant education management department selection two versions for each subject, recommending the experimental area school; Guangdong Province does not open the recommended meeting, directly require the publishing house to send the textbook into the past, and then ask the publication to relevant regions Teachers conduct training. Each publisher basically cooperates with the regulations of the National Education Department and focuses on teaching materials and teachers' training work in accordance with their own experience and specific situations. Jiangsu Education Publishing House has passed the national approved by 5 high school materials this year. According to Wang Rui, the deputy editor of the Society, the main leaders and textbook editing in the society will be related to the four province experimental districts in June, except for new textbooks. In addition to the show, it is also responsible for teaching training for teachers using the Su Teaching textbook area, explaining new currency; at the same time, they also assume the return visit to the local compulsory education textbook, due to the promotion experience of previous compulsory education materials The promotion of high school new curriculum teaching materials is relatively simple. The Beijing Normal University Press has passed the requirements of "Mathematics" and "English", as a publisher of the primary textbook, and they pay more attention to this textbook, and send the publishing house marketing department and textbook writing group. Editor-in-chief, Deputy Editor, to Guangdong, Shandong and Ningxia showed a teacher training and teaching materials, which also showed a display of Shandong Weifang area for many people in Shandong. Although there is only one "language" textbook, it has also organized editorial and training of the publishing house textbook, editor, editor, and training in Shandong, Guangdong and Ningxia. Relatively speaking, the deputy canie education is less competitive because of the less competition, so the publishing house publishing the high school deputy science textbook is less in this regard. Through three versions of the "music" teaching materials (People's Music Edition, Hunan Publishing Group Edition and Guangdong Huacheng Edition), Guo Xifen, director of the People's Music Society, believes that the high school "music" textbook has absolute advantage, so they Did not send people to the experimental area to show textbooks, but only send textbooks from local experts and teachers, from the results of the selection, most of the four provinces have adopted the textbook. It is understood that the new curriculum of East China Normal University is "sports" and "information technology" textbooks, and the amount of Shandong is about more than 400,000. Guangdong has 100,000, and there is about 10,000 in Ningxia and Hainan, and they take The way is to determine the textbook through the regional agent, and then directly edit the textbook to the selection area, training.
According to the relevant people, there are 54 versions of the new textbooks that entered the high school new curriculum textbooks, but from the promotion results, the textbooks used in each province have no more than 20, and the multi-version mainly reflects In some deputy, there are a situation in which a few textbooks such as a few textbooks such as a small number of teaching versions in major subjects, such as language, mathematics, and foreign languages, and those new curriculum teaching materials that become mainstream textbooks in the compulsory education period continue to be in high school stages. Mainstream roles; at the same time, those areas of their local version of the new curriculum textbook, local version of the textbooks in some subjects. In the four provinces and regions, the main unit of Guangdong High School New Curriculum Textbook is the provincial Xinhua Bookstore and Guangdong Education Bookstore, with the former to undertake the issuance of 4 subject textbooks in 10 major subjects, according to their teaching materials issuance center manager According to Zhang: Introduction, in general, the proportion of people's teaching materials is the greatest, followed by Guangdong local textbooks. Li Shlan, Manager, Hainan Xinhua Bookstore Textbook, said that this province has used 13 new textbooks in the province. In Chinese, mathematics, chemistry, and biological subjects, the people's education version accounts for a lot of share, and the textbook is booked. There are generally two versions of the catalog for school selection, and the usage is also generally flat, and this is a practice that the Provincial Department of Education takes to promote various versions. Similarly, in the Ningxia Hui Autonomous Region of 14 publishers high school new curriculum textbooks, people teach version textbooks also account for more than 60%, and the Textbook, Education Science Press, Guangdong Education Press, etc. There are also a certain amount. The focus of this high school new curriculum teaching materials is the largest number of students in Guangdong Province and Shandong Province. In these two provinces, it is basically the local version and the people's education version of the world, and the share of the local version is also To be bigger. There are 21 countries in Guangdong Province, including the "Chinese" and "physics" textbooks of Guangdong Education Press, accounting for 84%, and the people's education version "Chinese" is used in 3 land, including 17 City, 9 countries have selected the "Chinese" of Shandong People's Society, and 15 countries have selected "chemistry" of Shandong Science and Technology. Look at the high school "mathematics", because there is no mathematics textbook, the three versions currently used in Guangdong Province, the number of uses of "mathematics A" accounts for about 2/3 of the total, then mainly the North Normal University. Big Edition and Su Teacher Edition. Why do this happen? The industry believes that the reasons behind it are complex, and it is not simply to come down to local protectionism. We should see that the new curriculum reform in high school is involved in the college entrance examination, and therefore the resistance is much better than in the compulsory education stage, and in order to minimize the risk of curriculum reform, the school will tend to choose the old agency. Teaching materials; In addition, a batch of publishers started to invest in the writing and publication of the new curriculum textbooks in the compulsory education stage, and after 4 years of accumulation, some textbooks have formed their own brands, such as "Physics" of Shanghai Science and Technology Education Press, "History", "History", China Map Publishing House, has gradually stood out from many versions, and it has a high reputation in the majority of teachers and students, so these versions are High school also got the acceptance of the school. The author also learned from a number of publishers. In the process of conducting new textbook teachers training, the most doubt is not how the textbook is used, but how to reflect the spirit of new curriculum reform in the college entrance examination after three years. And this has also become the biggest obstacle to the establishment of new curriculum teaching materials in high school. In the training of "Mathematics" Teacher Teacher Training, the Normal University Teacher is found that although the increase in the elective part has brought certain difficulties to teachers, they can take these questions by organize teaching conferences.