Inner: For contacts, North America is surging a dark stream, building a new virtual social network of North American characteristics. Once the time is mature, it will jump like Blog as a mainstream. Some people say that Muzi has made the "China Blog First Year" in 2003, then maybe "Sn / SS First Year" in 2004. What is SN / SS? Social Network, social network. Social Software (SS), Social Software. You may swite his head, this concept and the "Tongcheng Dating" in the Tibetan Tibetan Division "? If only the previous social relationship is connected in series, it is only limited to the connection of the virtual network, or just an IM / communication tool, then we can forget SN / SS. If you think blog is the transformation of BBS in 2002, even now, you also think that blog is nothing more than the personal homepage of the renovation face, then you can completely abandon Blog. Below I will explain the ideology of SS: SS Basic Principles: A Thought wants to accept users, "Simple Is Best", with the simplest language description. Similarly, the principle of describing SS is also very simple, that is, these two: (1) Six Degrees of Secure (2) 150 Special (Rule Of 150) Have you heard of them? These two concepts are actually the old theoretical. Six degrees of hospital uses the easiest way to describe the interpersonal context, to meet friends who know any friend, this is the most in the middle, and the description can be described in the middle of the six friends.
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The six-degree separation theory is the most famous STANLEY MILGRAM in the 1960s.
Are you separated from Bush? For a question, you can know Bush through a few people? If you are six people, you may not believe. But this is indeed coming from a social survey: Harvard University Psychology Professor Stanley Milgram has conducted a chain letter test (link to Columbia University with Email) in 1967. The results of the experiment are today in society. "Six Separation" in the study of relationships. You may not know Bush, but in the case of optimization, you only need to know him through six people. Six degrees of separation illustrates some "weak link" relationships in society, but it has played a very powerful role. Many people will experience the effect of this weak link when I am looking for it.
Jon Kleinberg turned this problem into a mathematical model that can be evaluated and published in its own papers "The Small-World Phenomenon". We often say that "the world is really small" when we will meet with new friends, because it is often possible to have a common understanding. Jon's research empirically has this point of view. After telling the basic principles of the two SS, do you understand what SS is? It is estimated that it will not be.
The development of six-degree theory has enabled application software on information technology and the Internet to become more and more humanized and socialized. The socialization of the software is functionally reflected and promoted the development of real social relations, making it integrated with the function of human activities and software. The development of six-degree theory and the development of social software show people that "weak links" built in social software are increasingly important in people's lives.
You will see that "weak link" words taken by SixdegRees will be full of this article. Many people join some popular "social network services" (one level of SNS, SS, or one) are asking, in these networks, whether I "know", the better? Do not strip the "Understanding" level here first, the order is from the number of connections, and the second theory of SS is inevitably inevitably taken: 150 Specials 150 (Rule Of 150) is described using the easiest way: "150 is one Counting the number of interpersonal relationship networks. The following is program code:
Reference link: "Community <= 150"
http://www.oreillynet.com/pub/wlg/2767)
The simplest footnote is the help of MSN Messenger, which also specifies the application of this rule, which writes "up to 150 contacts to your list". "
The first 150 rule was in "The Tipping Point": "Hurt Brothers" from the European origin is a self-sufficient farmer spontaneous organization. Interestingly, they have an informal provisions: every time they are more than 150 people, they turn it into two, and respectively develop. "Controlling people under 150 people seems to be an optimal and effective way to manage people." From the management of military construction since ancient times, there are often 150 images, Robin Dunbar believes this and the evolution of the human brain. related. In a model equation proposed by Dunbar, considering the ratio of the brain of the animal itself, the maximum value of the active population owned by some animal can be obtained. If you enter the ratio of the wise person (modern people, Homo Sapiens), this value is 147.8, approximately 150. Malcom Glaweld defines the 150 law image in the Tipping Point as: At a meeting, you will not feel the maximum number of people.
You will ask: (1) So QQ, MSN Messenger is not SS? (2) What benefits have SS bring? Is there any motivation to drive me to build this SN? (3) What is the relationship between SN and Blog? In order to attract your curiosity, I will answer the last question: "What is the relationship between SN and SP operations?" Behind I will answer these questions.
Is IM and SS?
In general, the user's IM network is a mature, an additional credit credit (except for the young users of Brown Stochastic Chat). But the problem is that most users may only use a layer of relationship, just simply communicate with their contacts. But if the concept of Sn / SS is added, then this IM has become a virtual social network, which is a virtual social network. This network exceeds the strong link such as QQ and other simple IMs, which are the category of weak links. Friendster.com like the United States already has millions of users, which is still growing with 20% of users (for reference only, no empirical), its operating mode is like this:
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The first step is to register, this is different from QQ, ICQ is not too big.
But after the registration is completed, you don't mean you can search for friends like QQ, ICQ, because Friendster does not allow you to
Direct search for databases.
The next thing you need is to build your own relationship network, that is, add the people who are also Friendster registered members to join your relationship network, this time you can access all members of the relationship between the member of the relational network. . This way maybe it's not very understanding, then give an example to explain. If you are user a, you add another user B in your relationship network, and both of the relationship between B, you can access C, D, E three materials. Not only this, if C is the relationship
If there are four users of F, g, h, and i in the network, and you can also pass the A-B-C connected to its relationship between F, G, H, I four users
data. Because you can search the object is your friend's friend, or a friend of a friend, according to the prolonged party, with a group,
How many places will be similar to you - similar degree is definitely higher than ordinary strangers, such words, it will make great advantage of strong relationship friends
built.
The concept abbreviation of this friend's friend is Foaf, Friend of A Friend. Decide whether you can find friends, not the total number of records of the entire database, but the number of members in your personal relationship, and the number of these membership networks. Even if the number of users from SNs is small, they don't hinder your friends in your small circle to meet other friends in the circle, and these friends have become your good friend's probability.
So some people come out:
"Similar to QQ, MSN, ICQ These even if the communication network is so potentially into this market - because they already have a very mature ready-made user relationship network, only need to add the traditional dating materials, friends search, dating search The function can easily become a very mature second-generation dating network. "
IM has this potential that can easily obtain QQ, MSN Messenger, the mature relationship network of QQ, MSN Messenger, and can even directly request contacts in Outlook.
The middle of this article will explain how to build this social network, as well as the appearance of operators in several growth.
(1) Join the user's own mature IM / OUTLOOK contact list: The default is just for SP operation SMS mutual chat.
(2) Users apply to join SN: Fill in the following information Subtail * Engaged in the industry * Education * Location * Self-introduction * Interests (many kinds can be subdivided in IT technology, facilitate finding related technical experts).
(3) Search your friends:
Since we have got the mature contact circle of users, then when users click on a contact, this contact must have the following three available conditions:
* Friends Nickname * Friends Email Address * Friends Mobile Phone Number.
The user can choose to search for a friend in the database.
To prevent evolution into a new Spam Mail network, the other party must be approved (similar to the approval of MSN Messenger), you can search from 6 °. This is only the first degree in 6 degrees.
(4) Invite friends:
Friends are not, then users can right click on this contact, send an invitation letter to him through our system (be careful to be used as spam): mail sender / topic / content format We have already defined in advance. When you invite your friends to join 6 °, they will be added to your friends when they are registered with your email.
(5) Check friends with friends, as well as friends of friends: We must show implied social relationships, borrow a picture of the Wallop in Microsoft, clearly show this concept. We have a 6 ° database, of course, the social network map of Foaf can be calculated. We must restrict this degree of four degrees. I don't know why, because foreign SS doing this, will not go to 6 degrees. Wallop is:
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Research Project of the Social Computing Group at Microsoft Research, Exploring How People Media and Build Conversations in the Context of Social Networks
UU has developed client software that shows FOAF relationship. It also leads to our fifth step. (6) User's 6 ° Home: We guess, when users use a bunch of friends with 6 °, her 6 ° Personal home page is this look (also copy Wallop):
On the right of the right is the case, zoom in to see you:
That is to show the following:
* User's Title (a very important thing, don't look at it); * blog home page or personal home page; * Self-introduction; * I have been engaged in projects; * Topic; * (most important) The 6 ° friend list (thus providing a FOAF biological chain).
Here, you may understand a lot. There is also a one-way important, personal credit, or a virtual credit like "word-of-mouth" like real life, the form of expression is: the user is inheondible, commented from 6 ° friends, and the reputation given by our system value.
Why is this? FOAF is based on a friend's friend is a relatively reliable introduction source basis, so be sure to create a virtual credit system, otherwise this SN will become "the same city appointment" or "spam publisher" paradise.
The higher level is this:
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Mr. Mao is divided into the function of social software into core four layers, that is
* Identity (identity)
* Portfolio (file)
* Commnication (Communication)
* Social Network (Application Social Relationship).
In different social software, these four are different from the degree of focus. Identity is a personal identity, which is easy to understand, is to have a personal account; while Portfolio is the meaning of electronic files, a record or description of the identity credibility of personal body. From a sense that Identity is an individual representative of the network number symbol, and Portfolio is an individual testimony that actually exists, like Blog has a function similar to Portfolio. Communication identifies and implements possible interactive forms and channels between interpersonal interpersonal software, Social Network is exhibited in an individual as a starting point to applying the social network application structure.
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Mr. Mao is also said:
The foundation in SS is personal, so there is a clear social existence and identification. So you can see that all SSs are getting more and more
Complex identity authentication. This is not enough. In addition to IDs with more information (including Email, Bio, ....), people need to trust more information. Including the society to your recognition, reputation, and your own words and deeds. That is to say, on the basis of Identity, there must be portfolio to reflect more "real" social people. So Blog or its variament will become an important choice for the second level. There is also communication here, Communication. Traditional technologies for communication have been many, such as IM, email. This level is the guarantee of information exchange. In communication
On the basis, it will naturally form a Social Network. The reflection of social relationships is not well reflected in the software in the past, but Foaf and now
There is a complete network architecture in SS, and there is no six intervals between anyone through the six-degree principles.
(7) Rating your friends: slightly. (8) We take the initiative to friends from friends to users: We understand the topic of users' interest, will take the initiative to guess what he wants to exchange, so it is appropriate to choose the right one in the four-degree friends of the newly registered. Send a prompt to his client software. Ok, write so much. To be a SN, I guess more applications can attract users and stick him / her. For these three questions: * So QQ, MSN Messenger is not SS? * What benefits can SS bring? Is there any motivation to drive me to build this SN? * What is the relationship between SN and Blog? The first, in fact, I have answered, it is only the social software of the first generation of simple communication. Second, it is also a worldwide problem, you can refer to "PCMAG's evaluation of several social network stations". The third, it is a blog, slowly forming a blog circle of a fixed topic, and SN has floated the water, and the old matter is heavy. Small knot: Dedicated to flowers:
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Mr. Mao said:
If you want to develop SS, you may have to consider these factors, let your SS can form "network" as soon as possible. So where is the entry point? How to make people willing to use your SS? You can use different levels as an entry point if you focus on the fourth level (Social Network (application social relationship)). Then you have to try to quickly attract people to enter this network. The fastest way is to seize some hot demand for society, "Dating" is not good, but it is also an attractive method. Need to remind everyone that there is no Microsoft's strength, don't try to make every level. To find the best cuts as much as possible, people willing to join or use your software. Keep their "memory" to help them expand the network, "lock" their motivation.
Reference Resources: http://www.heiyou.com/main.aspx 友 http://www.yoyonet.cn/index.jsp Friends http://www.uume.com/octopus/dispath.jsp ,uu Tong http://www.ryze.com/go/xiuli http://www.meetup.com/ http://www.linkedin.com/home http://www.6du.net/ http: // www .friendster.com / home.jsp Wallop, Microsoft's research project http://www.cnblog.org/wiki/ Social Software Online research http://www.qpengyou.com/, friends circle disclaimers: This document contains The information represents the current view of the discussion problem in the date of publication. This document should not be understood as the commitment of the Zhengyun, Zhengyun does not guarantee the accuracy of the information given to the date of publication. This document is for reference only. This document refers to the speech of the BLogger scholars in the online speech, thank you, thank you, and reference resources herein. This document authorizes according to the creation. You can free: copy, distribute, presenting and performing the current works to make derived works but must be based on the following terms: signature. You must clearly indicate the author's name. .
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Acknowledgment: (Ranking is not divided)
Zheng Yun Shen (http://blogs.51.net/)
Mao is glow (http://www.isaacmao.com/)
Topku (http://www.topku.com/)
Other scholars from reference materials are grateful because they don't know the name.
