Recently, at a meeting with enterprise customers, many corporate website administrators are not reflected in the same way. The list of email on their website has been subscribed to, and many of the previous subscribers have complained that they often receive .
In fact, there are similar situations in the WW.GZNF.NET we operate in our business. It has been found that more than 20 email magazines have been added almost every day, but only two have two days. Three browser subscriptions, sometimes even zero record, and the delivery situation is not optimistic, the return rate is getting higher and higher, and the subscriber often does not receive the email magazine I have issued regularly by the message in the forum.
What is the reason for the Internet industry, I have been very optimistic about the license email marketing method to encounter Waterloo? For this issue, we have conducted a detailed investigation of netizens and email providers, and found that the culprit of this situation was originally a spam: on the one hand, netizens scared from spam, increasingly The more you don't want to leave your own email online; on the other hand, the email provider has taken a lot of filtration measures to the group mail to avoid the occupancy of the server resources. Filtered it together.
For the current spam flooding, we are deeply unable. After all, this is not one or two companies to solve, and the entire Internet industry must have successful efforts to work in technology and legislation. But what solutions can replace the role of licensing email magazines, can regularly actively send information to subscribers?
We thought that with blog (Chinese translation "blog") has an increasing RSS.
RSS is an abbreviation for English Really Simple Syndication (Simple Polymer) or Rich Site Summary. RSS is an easy way (also called aggregated content), usually used in news and other websites, such as BLOG. The introduction of a project may contain all the introduction of the news. Or just additional content or short introduction. The links of these items are usually linked to all content. Network users can read the website content that supports RSS output without opening the website content page with news aggregation software (such as FeedDemon, SharpReader, Newzcrawler) that supports RSS. The website provides RSS output, which facilitates the update of the user discovers the website content.
Therefore, we started as an attempt in Yangcheng Netizen Week (www.gznf.net), providing RSS subscription services on the website and provides a detailed tutorial for this. As long as the user has installed the RSS reader and sets the RSS address we provide, it is not logged in to the website instantly read the latest article of the Yangcheng User Week (www.gznf.net).
Shortly after the trial, this attempt has got very satisfactory results. A lot of email methods to subscribe to Yangcheng Netizen weekly readers are recommended to see the world RSS reader under our recommendation, and they are used to subscribe with RSS mode. They all indicate that the speed of receiving information is faster, from the previous week. The magazine becomes now receiving several times a day, and the reception information is more stable, no longer worrying. And we don't have to consume energy every week to choose the essence article and design and make email magazines. RSS is updated with the content update of the website, and there is no need to spend the time and server resources of the group. Keep the server is stable, and because we also insert Banner advertising and keyword advertisement in RSS, it is not worried that reading readers will ignore the attention of the website advertisement. On the contrary, due to the RSS format and typesetting HTML webpage single, advertising more than clicking interest due to causing readers. Since RSS can be used as a network magazine release method, can I apply RSS in the publication of business information in the corporate website? We also made an attempt on the website built for customers.
Aibef Chinese Station (www.artecoll.com.cn) is a famous plastic surgery product development. The manufacturer of Hanfu Biotechnology Co., Ltd. in China's product promotion is regularly released to consumers' lectures on the use of love. Common use issues and other information. But in fact, it is not realistic that consumers often come to a business website. Therefore, we provide e-mail magazines and RSS subscriptions on the website. Through the subsequent respondents, the consumer is more willing to choose the RSS subscription method than the e-mail magazine, and 60 of the long-term viewers of each 100 I Buff China Station, there are 60 RSS provided by the website. Service, this makes the Dutch Hanfu Biotechnology Company's information on the Internet is more timely, and there is no increase in information issuance.
From these two attempts we can see that the application advantages of the license email list in online marketing are obviously easy to see: First, the subscriber can determine subscription and unsubscribe at the client at any time, not worrying The nuisance of spam; second, information can be sent to the subscriber as soon as the website is updated, and there is no need for additional cost production and delivery; third, as long as the website server is stable, the information sent will never lose .
Of course, we also found that there is still some problems in the application of RSS in online marketing: First, there are not many people who have some understanding of RSS. It is not as popular as email, so we must provide more detailed to subscribers. The use tutorial (for example, we specialize in making the page http://www.gznf.net/rs/, how to explain what RSS is, how to use, provide the download of RSS aggregate software) and answer trouble; second, RSS standards More, there are currently RSS0.90, RSS 0.91, RSS 0.92, RSS 1.0, RSS 2.0, Atom, etc., we can only select RSS2.0 that is most popular and more software support (of course, if there is enough energy to transform the program If you can also provide a variety of standard RSS subscriptions at the same time.); Third, RSS aggregate software is not high in compatibility of various RSS, such as Sina's RSS aggregator, in addition to Sina's RSS, can not subscribe to Yangcheng Netizen Weekly (Www.gznf.net) and most RSS services such as Xinhuanet, so for the Chinese, we still recommend Shanghai Yuper Electronic Technology Co., Ltd. to see the world news reader, the software is very compatible. Strong, almost no RSS that has failed subscribed RSS (unless the XML format of that RSS is problematic). Fourth, because the RSS cannot add any scripting language, our statistical subscriptions are difficult, and only the number of downloads of the RSS can be estimated to estimate the number of subscribers by some special technical methods. Of course, Yogu, now Sina, Xinhuanet and other information portals have gradually extended the application of RSS to their viewers. We believe that in the near future, the application of RSS in network marketing will be more popular. Reprinted from: http: //www.blogchina.com/new/display/55552.html original author: small labor
