RSS (Really Simple Syndication Really Simple) Technology, although ordinary people sound a bit "mysterious", in practice, it can actually understand "two-point direct information" - content provider one end to pack various information in RSS format, "Push" to the local reader software on one end of the user. Users don't need to understand any specific technical details, you can enjoy the renewal of RSS technology: 1) When users don't know that there is news to send news to the user, help users understand newcomers, new people. Things, new products, new information; 2) The selection of the information source is completely configured by the user, guarantees the local storage and management functions of "no garbage" and "personalized"; 3) information. Get a "portable database", you need to access the world.
In developed countries, RSS technology has penetrated into many industrial applications in the Internet. Some of the following cases reflect the advantageous effect of the above RSS technology:
Case 1: B2C E-Commerce - Amazon (www.amazon.com) Amazon is the world's largest B2C online shopping site. In 2003, sales revenue reached $ 5.26 billion, sold by hundreds of thousands of commercial varieties. The number of such a huge commodity allows users to become more difficult to find the goods they want, but also make Amazon new product introduction and product promotion information increasingly difficult to find a suitable channel to pass to thousands of tastes different users. Traditional email release forms due to the prevalence of "garbage" mail and viruses, have been abandoned for most users, but the cost is high but the effect is very small.
So Amazon turned attention to RSS in early 2004. Today, open the Amazon website, you will find almost all kinds of goods (books, electronic products, audio products, toys, clothing, etc.) have been packaged into corresponding "RSS channels" and regularly send the user terminal reader. (For more information, please see http://www.amazon.com/exec/obidos/subst/xs/syndicate.html/102-7845854-3422549) Through the new channel of RSS, Amazon is available, new promotion information When new major news, you can quickly and timely provide it to its users, not only provide users with convenience, but also improve the penetration, targeted, and time-effectiveness of this information, causing A large number of business opportunities and income were placed in white.
Case 2: Internet portal - Yahoo (www.yahoo.com) portal business core is to provide users with timely, abundant, and valuable information. The timeliness, content of the RSS technology, and the characteristics of personalized customization, which determine it is an inevitable choice for the portal. Yahoo has long seen this trend and took the lead in the "My Yahoo!" in the beginning of 2004, the RSS information channel subscription service. (For details, please see http://e.my.yahoo.com/config/promo_content?.module =ycontent) According to Yahoo, the officials of the network content, Yahoo has a plan to pack more about the news into RSS. The format is introduced, gradually making RSS a basic core platform for the entire "My Yahoo!" content service.
Case 3: Online Recruitment - Resume Factory (www.resumes2work.com) Whenever a industry meets the amount of information, the RSS will play a very role when the speed is fast. In this way, e-commerce is the case, online recruitment is no exception. The United States has achieved advantages in competition in the competition in RSS in a new generation of online recruitment sites that appear after www.monster.com. It is relatively representative that resume factory website (www.resumes2work.com). They use the geographical domain to pack resumes and recruitment information into the corresponding "RSS Channel" and push to subscribed users. (For details, please see http://www.resumes2work.com/rssfeedjobst.php). Like Amazon, not everyone has time to search for their favorite work every day; Biamason is even more, a new work information is very short, once someone is first selected, this information is other The person declared invalidation. This situation is not only the case, but also the recruiter. Therefore, in a fiercely competitive talent market, the timeliness and pertinence of the RSS release information is very important, becoming a "military must fight" channel.
All in all, RSS technology and industry applications developed on the basis of "inserted wisdom wings", flying to the users who need their users in the shortest time. RSS is gradually become one of the core competitive weapons of many online business models, providing customers with more valuable information, and creates more business opportunities for content / business service providers.
