"West Lake International Financial Furniture":
An innovation project promoting Zhejiang cultural industry and economic development
(Discussion manuscript)
The "West Lake International Financial Furniture" has been well received by the government, the financial, cultural and non-cultural industry, and is known as a "new point of view, high, high, high, and strong extensibility" Good projects for the apart price ". The project uses global perspectives and all-round thinking to develop the government's needs of cultural industries and local economies, the high-level demand of financial people, the demand for financial industry, and the development of the industry, including cultural industry. The demand of financial capital, the advantages of the development of cultural industries in Zhejiang (Hangzhou), the integrated support of the club, integrated with a strong communication. It not only enables this project to enter the cultural industry in a rich and unique cultural connotation, but also makes this project to promote the huge value of Hangzhou and the Zhejiang cultural industry and local economy to achieve leapfrog development.
First, project introduction
"West Lake International Financial Furniture" is listed as key projects in West Lake District, Xihu District, Hangzhou, and the construction of the West Lake District People's Government and Hangzhou Qinyuan Spring Cultural Industry Investment Consultant Co., Ltd. It officially signed a cooperation agreement.
The club is an international multi-functional holiday club. It is both an international financial family who is trivial and communicated with a garden club, and a business between financial institutions, financial institutions and financial customers, and cooperation. platform. It is an open system that is integrated in leisure, business negotiation, learning, consultation, consulting, talents, both have a strong cultural atmosphere, reflecting strong modern style.
The positioning of "West Lake International Financial Furniture" is: "High-level, openness, and adhesion"
High-level - 5-star standards of high-end club; high-level managers' aggregation; high cultural connotation and high value-added services;
Open - Breakthrough in the traditional sense to serve the relative closure state of a few people, it is recommended to serve the open system of the whole society; integrate into economic globalization and the economic combination of economic combination in the Yangtze River Delta region, promote Chinese and foreign exchanges and industrial interactions.
Adhesion - Give full play to the role of cultural service enterprises and cultural intermediaries, to achieve "adhesive" function of the joint financial industry and cultural industry (including other related industries); using international financial people's appeal and influence, Risk-funded benign circulation system and diverse theme activities, maintain and enhance the "adhesion" of various customers.
Second, the project is based on
1, comply with the trend of the times
The cultural industry will become the most potential, high-efficiency emerging industry in the 21st century, which is a strategic prediction of experts in the future development trend of cultural industries. In developed countries and regions such as the United States, Europe, Japan, the cultural industry has become a pillar industry. During the transformation of my country's industrial structure adjustment and upgrade, cultural industries are also considered new economic growth points with its high economic benefits and social benefits. The rapid development of the cultural industry and the significant economic efficiency are enhanced awareness of comprehensive national strength and expanding domestic demand and promoting social re-employment. This project adheres to the trend of the times, has a good development prospect and expected benefits.
2, break through the financing bottleneck
For Chinese cultural industries, the difficult problem of financing is more prominent than other industrial performance. Therefore, the entry point in the project design is: breaking through the financing bottlenecks in the cultural industry, seeking the interface of the cultural industry and the financial industry and the way to achieve docking. Based on the company's international financial person relationship resources, we envisage, if you can regularly gather together, and strengthen communication with domestic government, cultural education, financial and other industry communities, It should be a nice solution. This creates the initial creativeness of this project - the club is "interface", and cooperates with "docking route" by exchange implementation.
During the in-depth research and continuous improvement of the project, we found that the financial home (financial institution) is very optimistic about the cultural industry, and it is also very willing to contact the government, enterprises, social groups and institutions in order to find high quality projects. In particular, cultural industry projects) conduct investment; and domestic cultural industry projects and cultural companies are extremely difficult to raise funds needed from financial institutions and capital markets. This aspirations and reality have made us realize that the conceptual obstacles, system disorders and talent disorders such as cultural industries are unavoidable. Due to the "administrative monopoly", "planned economic thinking" and "business thinking", "planning economic thinking" and "business model" in my country's cultural fields, resulting in high-rise, limited factors, low marketization, and lag behind business philosophy. Scarce; In addition, the domestic financial community is relatively unfamiliar with the emerging cultural industry, the value of the cultural industry and the evaluation of the real value of the real value, thereby increasing the risk of the financial industry, hindering the docking of the financial industry and the cultural industry. The renewal of the concept, the reform of the system and the cultivation of talents need to experience a longer, difficult process. To produce essential transformation, it is necessary to increase the level of opening, learn the successful experience of developing cultural industries in Western developed countries, and master the development and operation of cultural industries. In this regard, the international financial person group is the best carrier we can use. They have both the successful experience of the investment and cultural industry, but also have capital operation, industrial operation and project screening knowledge and ability. In the open system of "West Lake International Financial Furniture", all aspects of senior executives pass the exchange of information, the collision of the concept, the academic seminar, which is conducive to the changes in the concept, the update of knowledge, and the accumulation of experience and talents. growing up. At the same time, it is also conducive to the formation of systems and rules that should be required to adapt to system reforms, as system and rules are a balanced solution after people 's game (transaction).
3, use Zhejiang advantage
Zhejiang (Hangzhou) developing cultural industries has a unique multi-purpose advantage, mainly in:
(1) The advantage of economic development has been reform and opening up for more than 20 years. Zhejiang Province has increased from the 12th in the early days of the reform and opening up, it has become the current 4th place, and has become an economically developed region, and the economic strength is constantly enhanced. The people's living standards are extremely Increased, effectively stimulating the development of cultural consumption markets, laying a solid material foundation for the development of cultural industries.
(2) Humanities resources are one of the birthplace of ancient Chinese civilization, Hemu culture, Majiabang culture and Liangzhu culture are well-known. Zhejiang's history, the people from the East Han Dynasty, the number of Zhejiang cultural names in the East Han Dynasty, the number of Zhejiang cultural names, many famous philosophers, literatists, scientists, educators, calligrators and scholars, have been in Zhejiang or in Zhejiang Activities have left a valuable and rich historical and cultural heritage. Zhejiang cultural tourism resources are abundant, there is an important natural landscape in the province, more than 1,200 peoplenshouses, 5 national and 12 provincial historical and cultural cities, 43 historical and cultural protected areas, 351 provincial-level cultural relics protection units. Hangzhou is a famous Chinese and foreign landscape tourism city and historical and cultural city. It has the beautiful lakes and mountains, and has a deep cultural heritage. It is a tourist holiday and entertainment. In addition, Hangzhou is a provincial capital city, which is a political center of Zhejiang and the cultural education center with modern and international characteristics. From the two batches of international financial deeds, the two batches of international finanners we have received, unanimously believe that Hangzhou is a relaxation, a good place to communicate, and the West Lake is the ideal place of "International Financial Furniture".
(3) The advantage of the gentle people, Zhejiang Province is located in the open area of the coast, and is located in the South Wings of the Yangtze River Delta. It is adjacent to Shanghai, the transportation is convenient, and the business is active, and the foreign cultural exchange is relatively wide, the cultural absorption and radiation space are broad. Zhejiang people have long been influenced by geographical culture, forming traditions of hard work, cultural literacy relatively high. Zhejiang is smart and hardworking, good at operation, with excellent industrial and commercial traditions. In particular, since the reform and opening up, Zhejiang people have participated in market economic activities, accumulating the rich knowledge, experience, skills and interpersonal relationships related to the market economy, and establishing an advanced development concept. The development of the Zhejiang Province, the professionalized division of labor is high, and the Zhejiang unique market culture factor is formed; there are many companies in Zhejiang (including more than 90% of private enterprises), cultivated a large number of entrepreneurs and management talents, their market economy consciousness Strong, the spirit of pioneering and innovation, forming the human capital of Zhejiang. These constitute the core competitive advantage of Zhejiang, which makes Zhejiang become the most active and most potential area in the Yangtze River Delta economy. At the same time, it is reduced the concept of obstacles and talent barriers to the development of cultural industries in Zhejiang. (4) The willingness is the pilot of the national cultural system reform. It is both a huge pressure that revitalizes the historical mission of China's cultural industry, and has a huge pressure on the development of the cultural industry development, and change the low level of cultural industry, resulting in the provincial governments. It has the enthusiasm and urgency of the development of cultural industries; in addition, Zhejiang private funds are abundant, with a sharp market in the Zhejiang people, and the enthusiasm of social power investment cultural industries. That is to say, there is a strong willingness to develop (investment) cultural industries from the government to the private country. Therefore, once the value of this project is recognized, it will be aware of the strong support and active participation of the government and the community.
These advantages have weakened the impact of the unfavorable factors that restrict the development of the cultural industry, providing a good external condition for this project. This is exactly the root cause of Hangzhou, Zhejiang Province. At the same time, these advantages are also attracting international financial people to gather in Hangzhou, attracting financial institutions to invest in Zhejiang cultural industries, thereby ensuring successful implementation of this project.
Take the beauty of the West Lake, the advantages of Zhejiang, use the club's easy and natural, attracting financial English guys, streaming between China and foreign financial people and the exchange platform between financiers and entrepreneurs, governments, governments, and build a new type The financing channels have promoted Zhejiang (Hangzhou) cultural industry and economic health and orderly development. This is the perfect artistic conception of this project.
Third, customer research
In the context of economic globalization, more and more foreign financial institutions enters the Chinese market, foreign financial institutions, domestic financial institutions and financial customers want to win the opportunity in a new round of competition, so they are eager to timely Accurate information communication, and more hopes to have direct user-friendly communication channels. According to foreign financial institutions, domestic financial institutions and various financial customers, the West Lake International Financial Furniture Trends provide them with a two-way communication platform between international financial institutions and China's industries, so that they have more opportunities to easily Self-intelligence, talk about cooperation, do business, form a win-win situation. Therefore, the success of this project is inseparable from the specific needs of customers, domestic and foreign entrepreneurs, governments, governments, and well-known scholars.
1. Financial home research
Financialists (especially the international financial person) is the core customers of this project. They have rich experience in investment and increasing influence. Whether it is an entrepreneur, a well-known scholar is still very cherished with them; their occupational sensitivity is very strong, good at identifying the advantages and disadvantages of investment projects; they pass own Financial institutions join the entrepreneurs of many international companies. These are our valuable resources and is the key elements that determine the success or failure of this project.
The demand for the financial person is a high-level demand. They pay attention to taste, pursue self-value realization, and have a strong desire to give back to society; they need to relax in the honest work, relieve stress; as a top success, they are Negative and cultural needs. Therefore, we must customize high-value services, build deep friendship with them (including their families), becoming their good friends, let them love Hangzhou. This will be willing to give us continuous support and help. 2, entrepreneurial research
There are two categories of corporate communities associated with this project, one is an entrepreneur in Zhejiang Province (may also be an entrepreneurial entrepreneur), and their needs have investment needs (seeking projects), financing demand (funds) and knowledge Demand; the other is an entrepreneurial entrepreneur of the internationalized enterprise of the financier, and the demand reflected in this project is mainly investment needs.
3, well-known scholars and government research
Well-known scholars (mainly referring to the principals, deans) and the government will have the same needs as entrepreneurs. But well-known scholars pay more attention to research projects, they are the major participants and partners we carry out academic exchanges, consulting training; and the government is more important to the actual effect of this project, and must guarantee that the project has an active and significant effect. Can be supported by the government.
Clear a variety of needs of different customers, we can design a variety of service products that meet specific needs based on the principles of "large-scale customization".
Fourth, project operation mode
1, static mode
As far as the "West Lake International Financial Furniture", it is an interface that promotes the docking of the financial industry and the cultural industry (or other industries), mainly "bridge" and "adhesive" function. Organize financiers, entrepreneurs, government officials, well-known scholars, social activities, entrepreneurs, regular or irregularly organized various topics, such as entertainment and leisure, salon association, business negotiation, academic forum, business training, talent exchange, Cultural exhibitions, etc. At the pleasant climate, the picturesque western lake creating a relaxed atmosphere of each other, building a friendship, further strengthening the link between financial institutions, financial institutions and financial customers, and communicating and cooperation.
2, dynamic mode
To truly realize the docking of the financial industry and the cultural industry, there is not enough "International Financial Furniture". Because of the financial institutions, there are three major risks in the investment cultural industry. First, market risks (the fuzzy characteristics of cultural product market demand); the second is the risk of policy system (my country's cultural industry system, policy and regulations are still very uncomfortable); third is credit risk (cultural products intangible, cultural industry The reality of the fair and cultural projects of the operational law caused the reality of the chalkbox operation. This will make financial institutions dare not take rolling. Therefore, it is also necessary to add a project-cultural industry guarantee alliance, as a support of this project, and combined with the cultural industry investment consultant, the financial furniture department (with its customer base) and the cultural industry guarantee alliance into a "benign circulation System "(see figure below).
In this system, the "Investment Consultant Company" is responsible for consulting and promoting investment in financing customers; the "club" is responsible for introducing valuable projects to financial households or financial institutions, and finally consulting and reviewing investment customers, eventually producing "Investment Group" (domestic and foreign financial institutions, international enterprises, international enterprises and quality enterprises) and "project group" (audited quality project); "Guarantee Alliance" is responsible for the final review of the project and provides the financing party guarantee. The "Investment Group" and "Project Group" jointly brought by the guarantee alliance are an effective way to achieve industrial (including cultural industries) and financial industry; at the same time, there can be a variety of investment relationships, such as an investor investment a project, an investment Invest in multiple projects, multiple investors invest in a project. In this way, it guarantees the safety of investment and improves the flexibility of investment; both meet the investment needs of the big consortium, and also take into account the needs of small and medium investors. On the platform built in the Club, through high-level, cross-industry, multi-angle exchange, gathering, discovery, cultivation, improve talents, and finally form a "investment library" investment in the project (this project and the selected project), good at The "Business Talent" and the "Research Team" of the Tracking Research Project.
V. Project value
In this project, in achieving the cultural industry and financial industries, this project has increased investment and financing security, and the cultural industry invested in Zhejiang cultural industries for foreign capital and private capital. Regional economic health and continuous development, there are active promotion and significant strategic significance. Especially in the following four aspects reflect the huge value of this project.
1. Gather the effective carrier of talents
"West Lake International Financial Furniture" gathered in the international financial person with "advantage attraction" and "way to meet", and then gathered entrepreneurs, government officials and well-known scholars with "famous effect" and "demand and intelligence requirements" . These high-level talents are key elements that promote the development of cultural industries, which can effectively gather them together and are the basic value of this project.
2, fruitful exchange mechanism
"West Lake International Financial Furniture" is an exchange platform that creates a recurrent, multi-orientation, international exchange mechanism with high-level talents gathered together. Using the "Club" naturally relaxed form, people through information, emotional communication, and conceptual collision, it is not only conducive to knowledge, and more beneficial to the learning and accumulation of hidden knowledge, and thus stimulate people's innovative thinking. . Further, this communication mechanism has a significant effect: 1 to spread and popularize the knowledge and investment knowledge of the cultural industry; 2 Realize the "international exchange of national gates", promote the transformation of the management concept and behavior of cultural industries; Promote the development of cultural products (projects) and serve the development of financial products in the cultural industry; 4 to promote the value-added and non-cultural industry human capital to the cultural industry to rapidly transform; 5 to promote specific and in-depth cultural industries, promote cultural industries Construction of policies, systems, rules.
3, enhance the solution of Zhejiang
Zhejiang has no good resource endowment and industrial basis, without large-scale government investment and foreign investment, without leapfrogging industrial structure changes and many high-quality talent support. However, Zhejiang has realized the rapid development of Zhejiang economy with its unique market cultural factor and characteristics.
However, the industrial level of Zhejiang is lower. The proportion of most industrial labor intensive or land-intensive, low-tech enterprises is 68%; Zhejiang's large scale is generally small, financing difficult, lack of funds; Zhejiang's private capital Enrich, but due to small investment projects and investment channels, many folk capital flows to the outside. If these problems can not be effectively resolved, Zhejiang will lose the "first advantage", lack of economic development.
Relying on the "Western Lake International Financial Furniture Tail" constructed by the "Blending Investment Beneficial Circulating System" to solve the problem of the development of Zhejiang economic development. The reason is that the three major modules (project groups, investment groups and talent groups) produced by the system can customize financial products, financial services and operations programs for any industry. Further, promote the health and orderly development of the industry (especially the cultural industry). 4, radiation of national scattering utility
The successful implementation of this project will effectively break through the real disorder of the development of Chinese cultural industries, "Integrated investment-benign circulation system" is an internationalization system serving the Chinese cultural industry, and the quality of the cultural industry can get financial and talents here. Support; projects determined by this system also choose to implement the most favorable to its development; in addition, the experience and rules formed in the system have a positive promotion and reference value for the system construction and mechanism renewal of the Chinese cultural industry. .
We firmly believe that the "financial regulation industry, software improves hardware" This Jinke jade will help this project has achieved the success of the project!
